Happy Dog

Happy Dog NaturCroq: Balance review

Name: Happy Dog NaturCroq: Balance
Brand: Happy Dog

43.1/100Average

DryAdult

Flavour

The brand's everyday line, built on one frame with a different animal on each bag. Nine of the ten sit in our Average band, held there by cereal high on the list and moderate meat shares. Beef & Rice finishes well clear in Good.

View on Amazon

Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.

Our view

Likely to suit

Rotating proteins across the week on one frame
Dogs that have never had trouble with wheat or maize
Multi-dog homes, as most of the range is fed from toy breeds to giants
Busy dogs with a real appetite. Active carries 18% fat
A small breed puppy, an older dog or a large breed, each with a recipe here

Worth watching

Wheat and maize high on nearly every recipe
Poultry protein in the duck, lamb and salmon, usually above the animal on the front
Poultry fat and beef fat on all ten labels
Haemoglobin and hydrolysed liver with no species named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

43.1/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyPoor

ValueAverage

The details

Dog fit

Adult recipes cover every size, with Puppy for small breeds and XXL for large and giant dogs. Start from the label table and let your dog's waistline do the rest.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context

Beef 57.7
Puppy 47.6
Active 47.3
Lamb 46.8
Duck 46.3
XXL Large Kibble 44.6
Salmon 43.5
Balance 43.1
Chicken 41.7
Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

What's in it

Poultry proteinNo percentage given.
Wheat flour, wholegrain maize, maize flourWholegrain maize is listed twice.
Wholegrain barley, oatmeal, rice flour
Poultry fat, beef fat
Processed animal protein, fish meal, meat mealGroup terms where an animal belongs.
Hydrolysed liver, haemoglobin
Beet pulp, apple pomace, yeasts0.7%, 0.5%
Cottage cheese0.35%Dairy, unique to this recipe.
Spinach powder, lucerne, beetroot, herbs0.3% herbs

Named ingredients

Poultry protein*, wheat flour, wholegrain maize, wholegrain maize, maize flour, wholegrain barley, oatmeal, rice flour, poultry fat, processed animal protein, beef fat, fish meal, hydrolysed liver, heamoglobin*, meat meal, beet pulp* (desugared), apple pomace* (0.7 %), yeasts* (0.5 %), cottage cheese* (0.35 %), sodium chloride, parsley*, cress*, sunflowers* (0.08 %), green oats*, spinach powder(0.08 %), lucerne*, carrots (0.04 %), rice flour (fermented), beetroot*, (total green herbs: 0.3 %) *dried

Against the range

Fat: 9%; Up to 18% in Active.
Carbohydrate, dry matter: 55.9%; 41.8% to 57.6% across the line.
Dairy: Cottage cheese; Not in the others.

A quieter everyday bag, with the line's weakest transparency reading.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Nutritional analysis

Declared analysis

Energy

333.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

Fibre

Ash

6.5%

Dry weight

Protein

23.9%

Fat

9.8%

Fibre

3.3%

Ash

7.1%

Carbs

55.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

36%

Carbs

61.4%

Veg

0.8%

Oils

0.8%

Other

Pricing & size