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Alpha

Brand review

Alpha dog food review

Alpha builds working and sporting kibble, eleven dry products in all. The brand average sits in our Average band. Transparency is the steadier pillar, Good on six recipes and Excellent on two, while protein and processing reads Average or Poor on every product. Weight management and high energy labels shape most of the choice.

Average score

44

out of 100

Value

not yet rated

Ingredient clarity

not yet rated

Foods reviewed

8

Dry

Range at a glance

Broad range
Foods reviewed
8
Food types
Dry
Life stages
Puppy, Adult, Senior
Common fit
High energy, Grain-free, Sensitive stomach, Weight management

Price & value

Monthly cost from
≈ Under £30 / mo
Typical monthly cost
≈ Under £30 / mo

Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.

Best for

Working and sporting dogsHigh-energy kibbleWeight management recipesSensitive stomach recipes

Summary figures are derived from this brand’s 8 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.

In detail

Alpha: the closer look

The range

Eleven dry products across eight small lines. Alpha Sensitive, Working Maintenance and Adult Grain Free hold two recipes each, and Everyday, Sensitive Extra, High Performance, Sporting Puppy and Sporting Maintenance hold one each. Ten labels are adult and two are puppy.

Ingredients

Named proteins are thin here: salmon, lamb, beef and duck each lead one product. Two recipes are grain free and one is single protein. Linseed, a prebiotic and yucca appear on most labels, with salmon oil on the two Sporting recipes.

Nutrition

Protein as fed runs from 19.0% on the Working Maintenance kibble to 30.0% on High Performance, with energy of about 315 to 374 kcal per 100g. Nutritional balance reads Poor on five products and Average on four, and protein and processing sits at Average on five and Poor on six.

Strengths

  • Transparency reads Good on six recipes
  • High-energy recipes for working dogs
  • Weight management options on four labels

Limitations

  • Dry food only
  • Protein and processing reads Average or Poor
  • Nutritional balance reads Poor on five products

Where it is less of a fit

  • If you want wet or raw food, check the formats here, as all eleven products are dry
  • If you want a higher processing read, check protein and processing, which sits at Average or Poor on every product
  • If you are feeding a puppy, check the labels, as two products carry a puppy stage

Score overview

The Average band read follows protein and processing, Average on five products and Poor on six, and nutritional balance, which is Poor on five. Transparency holds up better, Good on six recipes and Excellent on two. The Sporting Puppy kibble is the one product in our Good band, and Everyday and one Working Maintenance recipe read Poor.

The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.

Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.

All Alpha dog foods

8 foods, ranked by score

Related dog food guides

Ranked shortlists that include Alpha foods.

Alpha — common questions

Is Alpha good dog food?

Across 8 reviewed foods, Alpha averages 44/100, which we rate Average. It suits working and sporting dogs, high-energy kibble, weight management recipes, sensitive stomach recipes.

Which Alpha dog food scores highest?

Alpha Sporting Puppy Wheat Gluten Free leads the range at 51/100. You can read its full review, score breakdown and retailer prices on its product page.

What type of dogs is Alpha best for?

Its reviewed foods are best suited to working and sporting dogs, high-energy kibble, weight management recipes, sensitive stomach recipes. Use the Food Finder to match a specific food to your dog's age, size and needs.

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