Alpha

Alpha Everyday review

Name: Alpha Everyday
Brand: Alpha

27.3/100Poor

DryAdult

Dog feeding at its plainest: a cereal-based kibble with beef and poultry picked out inside a broad meat entry. It sits in our Poor band because of how little the label pins down, not because of anything sinister in the bag. The low fat gives it a genuine niche for dogs that gain weight easily.

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Our view

Likely to suit

Dogs that need nothing fancier than a plain, steady bowl
Dogs that hold weight too easily, with fat declared at 8.0%
Multi-dog homes, from a 10kg bag
Dogs with no known sensitivities that do fine on cereal
Easing a dog off richer food onto something lighter

Worth watching

Umbrella terms for the grains, animals and fats, so the mix can change from batch to batch
No way to steer a dog with a specific intolerance around the wider derivatives entry
Carbohydrate at an estimated 53.3% of dry matter, a starch-forward bowl

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

27.3/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyPoor

ValuePoor

The details

Dog fit

Listed for adults of every size. The maker's chart runs from 145 to 310 grams for a 15kg dog, so let the waistline place yours.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Alpha Everyday 27.3

All one Poor. Typical dry food: Good.

Nearly every entry is an umbrella term, which leaves the transparency reading nowhere to go; the analysis itself is unremarkable, not alarming.

What's in it

CerealsNo grain named; wheat, maize, barley or anything else could be doing the work.
Meat and animal derivatives (beef, poultry)9.0% beef, 4.0% poultryTwo shares named, but the wider entry can draw on any warm-blooded land animal.
Derivatives of vegetable origin
Vegetables (whole peas)4.0%The one named vegetable.
Oils and fatsNames neither the plants nor the animals behind it.
Minerals

Vitamins A, D3 and E with a standard set of trace minerals, each dosed per kilo.

Named ingredients

Cereals, Meat and Animal Derivatives (9.0% Beef, 4.0% Poultry), Derivatives of Vegetable Origin, Vegetables (4.0% Whole Peas), Oils and Fats, Minerals.

Against the range

Nutritional analysis

Declared analysis

Energy

314.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

Fibre

Ash

8.5%

Moisture

Dry weight

Protein

24.2%

Fat

8.8%

Fibre

4.4%

Ash

9.3%

Carbs

53.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

27.3%

Carbs

59.7%

Veg

6.9%

Oils

3.7%

Other

2.4%

Pricing & size