

Alpha
Alpha High Performance review
Alpha High Performance is a working-grade kibble built on concentration, with poultry meal at 35.0% leading the list outright. The analysis lands at 30.0% protein and 16.0% fat, the sort of fuel a hard-running dog burns through. It finishes in our Average band all the same, because the recipe leans on animal entries that never name their species.
Our view
Likely to suit
A dog that works for a living eats differently, and this bag was mixed with that appetite in mind.
- Dogs that work or compete, and any highly active dog, with protein at 30.0% and fat at 16.0% to match the output
- Dogs needing calories in a compact serving, since energy runs to an estimated 360 kcal per 100g
- Kennels and multi-dog homes, as it is supplied in 15kg sacks
- Dogs that digest grain comfortably, because maize, rice and oats provide the carbohydrate
Worth watching
Feed it for what it is, a hard worker's ration, and know these things going in.
- Poultry meal and poultry oil never say which bird, and meat and bone meal never says which animal, so a dog with a known meat intolerance is flying blind here
- The energy density is a mismatch for a sofa-based lifestyle, where portions would need trimming to keep weight off
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
A dog that works for a living eats differently, and this bag was mixed with that appetite in mind. Feed it for what it is, a hard worker's ration, and know these things going in.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
There is a genuine gap between what this food feeds and what it declares, and the score follows the declarations. The Average band placing, beneath the Good band of the typical adult dry food, comes down to species left unnamed. The poultry in the meal and the oil could be any bird, and the meat and bone meal any animal. On the plate the numbers stand up well, with protein converting to 33.0% of dry matter and carbohydrate to 37.3% against a category typical of 46.2%. A hard-working dog with no intolerances loses nothing here; a label reader loses certainty.
What's in it
Ingredients, as declared: Poultry Meal (35.0%), Whole Maize, White Rice (14.0%), Poultry Oil, Sugar Beet Pellets, Whole Oats, Meat and Bone Meal, Brewers Yeast, Whole Linseed, Chicory Root Extract (as a source of Prebiotic FOS) (0.1%), Mannan-oligosaccharides (Prebiotic MOS) (0.3%), Extract of Yucca Schidigera.
Named ingredients
Nutritional additives
_Additives (per kg):_ | Additive | Amount | |---|---| | Vitamin A | 20,000 iu/kg | | Vitamin D3 | 2,000 iu/kg | | Vitamin E | 110 mg/kg (as alpha tocopherol) | _Trace Elements (per kg):_ | Trace element | Amount | |---|---| | Zinc (Zinc Oxide) | 100 mg/kg | | Iron (Iron (II) Sulphate Monohydrate) | 60 mg/kg | | Manganese (Manganese (II) Oxide) | 25 mg/kg | | Copper (Copper (II) Sulphate Pentahydrate) | 5.00 mg/kg | | Iodine (Calcium Iodate, Anhydrous) | 1.00 mg/k | | Selenium (Sodium Selenite) | 0.15 mg/kg | Antioxidants.
Ingredient notes
Poultry meal at 35.0% is a big first entry, and because meal is already dried, its protein survives into the finished kibble at close to full strength. That is how the analysis reaches 30.0% protein as fed from a short, plain list.
Whole maize, white rice at 14.0% and whole oats supply the starch. These are ordinary cereals that dogs tolerate well, and the overall carbohydrate estimate of 34.0% as fed is lower than most adult dry foods carry.
The blind spots are the unnamed species. Poultry covers any farmed bird, whether in the meal or in the oil, and meat and bone meal covers any animal at all. That permits batch-to-batch variation and rules the food out as a base for pinpointing a food intolerance.
Whole linseed brings plant omega 3s, brewers yeast adds B vitamins, and FOS at 0.1% with MOS at 0.3% act as prebiotics for the gut. The trace minerals come in standard inorganic forms with every dose printed.
Price and value
£2.80 a kilo in a 15kg sack.
For a 15kg adult dog in moderate condition, expect around 233 grams and £0.65 per day on the standard maintenance arithmetic of 110 × bodyweight^0.75, roughly 840 kcal at that weight.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
30%
16%
3%
8%
9%
Dry weight
33%
17.6%
3.3%
8.8%
37.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
38.9%
51%
0.1%
7.1%
2.9%
Pricing & size
- Pack size
- 15kg - £42.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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