

Alpha
Alpha High Performance review
A working-grade kibble built on concentration, with protein at 30.0% and fat at 16.0%, the sort of fuel a hard-running dog burns through. It sits in our Average band all the same. The recipe leans on animal entries that never name their species, so a label reader loses certainty that the dog does not lose in the bowl.
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Our view
Likely to suit
- Working, competing and highly active dogs
- Calories in a compact serving, at an estimated 360 kcal per 100g
- Kennels and multi-dog homes: it comes in 15kg sacks
- Dogs that digest grain comfortably. Maize, rice and oats supply the carbohydrate
- A lower carbohydrate share than most adult dry food, 37.3% of dry matter against a typical 46.2%
Worth watching
- Poultry meal and poultry oil never say which bird, and meat and bone meal never says which animal
- Too dense for a sofa dog without trimming the portion
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size, and mixed for a working appetite. Check your dog has no known meat intolerance before ordering, since the label cannot tell you which animals are in it.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Alpha High Performance 49.9
All one Average. Typical dry food: Good.
The numbers on the plate stand up well; the score follows the declarations, and the unnamed species are what hold it back.
What's in it
- Poultry meal35.0%Dried before it goes in, so the protein survives at close to full strength. Any farmed bird.
- Whole maize
- White rice14.0%Ordinary cereal that dogs tolerate well.
- Poultry oilThe fat, again with no bird named.
- Sugar beet pellets, whole oats
- Meat and bone mealCould be any animal at all, which rules the food out for pinning down an intolerance.
- Brewers yeastB vitamins.
- Whole linseedPlant omega 3s.
- Chicory root extract (FOS), MOS0.1% and 0.3%Prebiotics for the gut.
- Extract of Yucca schidigera
Vitamins A, D3 and E, with the trace minerals in standard inorganic forms and every dose printed.
Named ingredients
Against the range
A short, plain working-dog list. Poultry meal at 35.0% leads, and because meal is already dried its protein survives into the kibble at close to full strength. Whole maize, white rice at 14.0% and whole oats carry the starch. Neither the poultry nor the meat and bone meal names its species.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
30%
16%
3%
8%
9%
Dry weight
33%
17.6%
3.3%
8.8%
37.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
38.9%
51%
0.1%
7.1%
2.9%
Pricing & size
- Price per kilo
- £2.80 (RRP)
- Pack
- 15kg
- A 15kg dog eats (our estimate)
- 200 to 245 g a day, 225 in the middle
- Cost per day, 15kg dog
- £0.63
Budget end of the market for a dry food, though you pay a little over the odds for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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