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Alpha Sporting Puppy Wheat Gluten Free – —

Alpha

Alpha Sporting Puppy Wheat Gluten Free review

51.4/100Good
DryPuppy

A plain growth kibble for working households, in our Good band, with a short recipe and a clear job. It does not name its bird, and it does not print calcium. Neither stops it filling a busy pup, but both matter to particular owners.

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Our view

Likely to suit

  • Sporting and working homes rearing a litter
  • Pups that burn through their food, at 374 kcal per 100g on our estimate
  • Keeping wheat out, with rice and maize as the starch
  • Chicory root extract at 0.3%, named as the FOS source
  • Puppies given fish beside poultry

Worth watching

  • Poultry meal names no bird
  • No calcium figure on a food offered up to giant breeds
  • Wheat gluten free covers wheat only; maize gluten meal is on the list

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
51.4/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for puppies of every size. The chart runs from 30g a day for the smallest pups to 790g for one heading towards 45kg, so start on your pup's line and move up.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

The score, in context
  1. Alpha Sporting Puppy Wheat Gluten Free 51.4

All one Good. Typical dry food: Good.

No single entry decides the reading: a category meat, plant protein lifting the protein figure and a missing calcium line are the three things behind it.

What's in it
  • Poultry meal28.0%Dried, so it carries through much as printed. Any domestic fowl, and it can change between batches.
  • White rice26.0%One of the gentler cereals.
  • Whole maize
  • Poultry oil
  • Maize gluten mealTops up the protein with plant protein, so part of the 29.0% is maize.
  • Sugar beet pelletsFibre, though crude fibre still only reaches 2.0%.
  • Fish mealMarine amino acids and minerals.
  • Whole linseed, salmon oil2.5% (linseed)Omega 3 for coat and brain.
  • Brewers yeastB vitamins.
  • Chicory root extract, yucca extract0.3% (chicory)

Vitamins A, D3 and E, then zinc, iron, manganese, copper, iodine and selenium, each dosed.

No calcium figure printed, the growth number a large or giant breed owner most needs. Ask the maker for it.

Named ingredients

Poultry Meal (28.0%), White Rice (26.0%), Whole Maize, Poultry Oil, Maize Gluten Meal, Sugar Beet Pellets, Fish Meal, Whole Linseed (2.5%), Brewers Yeast, Salmon Oil, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Extract of Yucca Schidigera.
Against the range

One working-line puppy kibble: poultry meal at 28.0%, white rice at 26.0%, whole maize and maize gluten meal, with fish meal, linseed and salmon oil on the omega side. Carbohydrate is estimated at 40.1% of dry matter, and no calcium figure is printed.

Nutritional analysis

Declared analysis

Energy
373.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

29%

Fat

17%

Fibre

2%

Ash

6.5%

Moisture

9%

Dry weight

Protein

31.9%

Fat

18.7%

Fibre

2.2%

Ash

7.1%

Carbs

40.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

31.3%

Carbs

57.6%

Veg

0.3%

Oils

6.8%

Other

4%

Pricing & size
Price per kilo
£3.00 (RRP)
Pack
3kg, 15kg
A 15kg dog eats
145 to 365 g a day, 255 in the middle
Cost per day, 15kg dog
£0.77

Budget end of the dry market and Good value on our scoring, though the analysis returns a little less than the price.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026