

Alpha
Alpha Sporting Puppy Wheat Gluten Free review
A plain growth kibble for working households, in our Good band, with a short recipe and a clear job. It does not name its bird, and it does not print calcium. Neither stops it filling a busy pup, but both matter to particular owners.
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Our view
Likely to suit
- Sporting and working homes rearing a litter
- Pups that burn through their food, at 374 kcal per 100g on our estimate
- Keeping wheat out, with rice and maize as the starch
- Chicory root extract at 0.3%, named as the FOS source
- Puppies given fish beside poultry
Worth watching
- Poultry meal names no bird
- No calcium figure on a food offered up to giant breeds
- Wheat gluten free covers wheat only; maize gluten meal is on the list
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. The chart runs from 30g a day for the smallest pups to 790g for one heading towards 45kg, so start on your pup's line and move up.
Dry
Puppy
Toy, Small, Medium, Large, Giant
The score, in context
- Alpha Sporting Puppy Wheat Gluten Free 51.4
All one Good. Typical dry food: Good.
No single entry decides the reading: a category meat, plant protein lifting the protein figure and a missing calcium line are the three things behind it.
What's in it
- Poultry meal28.0%Dried, so it carries through much as printed. Any domestic fowl, and it can change between batches.
- White rice26.0%One of the gentler cereals.
- Whole maize
- Poultry oil
- Maize gluten mealTops up the protein with plant protein, so part of the 29.0% is maize.
- Sugar beet pelletsFibre, though crude fibre still only reaches 2.0%.
- Fish mealMarine amino acids and minerals.
- Whole linseed, salmon oil2.5% (linseed)Omega 3 for coat and brain.
- Brewers yeastB vitamins.
- Chicory root extract, yucca extract0.3% (chicory)
Vitamins A, D3 and E, then zinc, iron, manganese, copper, iodine and selenium, each dosed.
No calcium figure printed, the growth number a large or giant breed owner most needs. Ask the maker for it.
Named ingredients
Against the range
One working-line puppy kibble: poultry meal at 28.0%, white rice at 26.0%, whole maize and maize gluten meal, with fish meal, linseed and salmon oil on the omega side. Carbohydrate is estimated at 40.1% of dry matter, and no calcium figure is printed.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29%
17%
2%
6.5%
9%
Dry weight
31.9%
18.7%
2.2%
7.1%
40.1%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
31.3%
57.6%
0.3%
6.8%
4%
Pricing & size
- Price per kilo
- £3.00 (RRP)
- Pack
- 3kg, 15kg
- A 15kg dog eats
- 145 to 365 g a day, 255 in the middle
- Cost per day, 15kg dog
- £0.77
Budget end of the dry market and Good value on our scoring, though the analysis returns a little less than the price.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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