

Alpha
Alpha Sporting Puppy Wheat Gluten Free review
Alpha Sporting Puppy is a plain working-line growth kibble with a short recipe and a clear job. Poultry meal at 28.0% heads the list, white rice at 26.0% comes next, whole maize and maize gluten meal follow, and fish meal, whole linseed and salmon oil handle the omega side. The label leaves a fair amount unsaid, including which bird the poultry is and what the calcium content comes to, and the food sits in our Good band.
Our view
Likely to suit
This is an uncomplicated, energy-forward bag for a working household raising pups who are outdoors from morning to night.
- Sporting and working households rearing a litter, which is the job the maker has aimed this recipe at
- Pups who burn through their food, with 374 kcal per 100g on our estimate, close to the 376 typical of a puppy dry food
- Owners keeping wheat out of the bowl, since white rice and maize carry the starch here instead
- Pups who benefit from a prebiotic in the bowl, with chicory root extract at 0.3% named as the source of FOS
- Puppies given fish alongside poultry, with fish meal and salmon oil both on the list
Worth watching
The label leaves a few gaps that are worth understanding before you settle on it.
- Poultry meal names no bird, so an owner avoiding chicken, turkey, duck or goose cannot tell from the label which is in the bag
- The food is offered for every size of puppy yet prints no calcium figure at all, so an owner rearing a large or giant breed has nothing to check the most important growth number against
- The wheat gluten free name covers wheat only, and maize gluten meal is on the list, so this is not a gluten free food
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
This is an uncomplicated, energy-forward bag for a working household raising pups who are outdoors from morning to night. The label leaves a few gaps that are worth understanding before you settle on it.
Dry
Puppy
Toy, Small, Medium, Large, Giant
The score, in context
Our Good band is where this label comes out, level with the typical puppy dry food. No single entry decides this reading. Protein and processing comes out Average, nutritional balance and value both read Good, and transparency Excellent.
Three things account for most of it. The meat at the top of the list names a category instead of a species. Maize gluten meal is lifting the protein figure with plant protein, and the calcium line a growth food is judged on never appears. None of that stops it filling a busy pup, and the notes below set out what the recipe does bring.
What's in it
Ingredients, as declared: Poultry Meal (28.0%), White Rice (26.0%), Whole Maize, Poultry Oil, Maize Gluten Meal, Sugar Beet Pellets, Fish Meal, Whole Linseed (2.5%), Brewers Yeast, Salmon Oil, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Extract of Yucca Schidigera.
Named ingredients
Nutritional additives
_Additives (per kg):_ | Additive | Amount | |---|---| | Vitamin A | 20,000 iu/kg | | Vitamin D3 | 2,000 iu/kg | | Vitamin E | 110 mg/kg (as alpha tocopherol) | _Trace Elements (per kg):_ | Trace element | Amount | |---|---| | Zinc (Zinc Oxide) | 100 mg/kg | | Iron (Iron (II) Sulphate Monohydrate) | 60 mg/kg | | Manganese (Manganese (II) Oxide) | 25 mg/kg | | Copper (Copper (II) Sulphate Pentahydrate) | 5.00 mg/kg | | Iodine (Calcium Iodate, Anhydrous) | 1.00 mg/k | | Selenium (Sodium Selenite) | 0.15 mg/kg | Antioxidants.
Ingredient notes
Poultry meal at 28.0% is the biggest single entry and it is a dried meat, so it has already lost its water and carries into the finished kibble much as printed. The catch is the word poultry itself, which covers any domestic fowl and lets the bird change between batches. For a household that simply wants meat protein that is fine, but anyone tracing an intolerance needs the species named, and here it is not.
White rice at 26.0% and whole maize behind it form the starch base. Rice is one of the gentler cereals for a dog to digest and is a sensible choice in a puppy food, while maize sits further from what most owners are looking for. Carbohydrate is estimated at 36.5% as fed and 40.1% of dry matter, a shade above the 39.0% typical, so this is a starch-forward recipe by design.
Maize gluten meal deserves a mention of its own. It is a by-product of maize processing, used to top up the protein figure in place of meat, and plant protein does not serve a growing dog as usefully as animal protein does. Read the declared 29.0% protein with that in mind, because part of it is coming from the maize rather than the bird.
The back half of the list is more encouraging. Fish meal brings marine amino acids and minerals, and whole linseed at 2.5% and salmon oil add omega 3 fats for coat and brain. Brewers yeast contributes B vitamins, and sugar beet pellets provide fibre, though crude fibre still only reaches 2.0%. Chicory root extract at 0.3% is named specifically as the FOS source, and yucca extract closes the list.
The additive panel names vitamins A and D3 and prints vitamin E at 110 mg per kilo. The trace elements are itemised too: zinc at 100 mg, iron at 60 mg, manganese at 25 mg, copper at 5.00 mg, iodine at 1.00 mg and selenium at 0.15 mg. The selenium comes as sodium selenite, the more common of the two supplement forms permitted here. What the panel does not carry is calcium, and on a puppy food offered from toy to giant that is the one figure a big breed owner most needs. The maker is the place to ask for it.
Price and value
£3.00 a kilo, sold in 3kg and 15kg bags.
Growth feeding is a sliding scale, and this label spells that out: from 30g a day for the smallest pups up to 790g at the top of its chart for one heading towards 45kg. Start at whichever line your pup sits on now and move up as the weeks go by.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29%
17%
2%
6.5%
9%
Dry weight
31.9%
18.7%
2.2%
7.1%
40.1%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
31.3%
57.6%
0.3%
6.8%
4%
Pricing & size
- Pack size
- 3kg - £12.00 · 15kg - £45.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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