

Alpha
Alpha Adult Grain Free review
Flavour
A pair of workmanlike kibbles that take grain out and put potato and pea starch in. For a dog that simply needs cereal gone from the bowl, both do that in full. Both sit in our Average band, mostly because so many of the animal entries go unnamed.
Our view
Likely to suit
- Dogs that do better without cereals
- Homes with several dogs, since it comes in 15kg sacks
- Working and country dogs used to a plain, steady bowl
- A prebiotic pair, FOS and MOS, in both recipes
Worth watching
- Meat and bone meal, poultry oil and fish meal with no species, so no use for an elimination diet
- The lamb version is lamb led, with poultry oil and fish meal too
- Starch doing much of the lifting in both
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs. The maker's chart gives a wide range for a 15kg dog, so start in the middle and adjust by condition.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Lamb 49.8
- Alpha Adult Grain Free 45.2
All two Average. Typical dry food: Good.
The lamb sits a little ahead of the original inside the same band; unnamed animal entries are the main drag on both.
What's in it
- Potato flake26.5%The plant side sets the tone.
- Pea starch16.0%
- Poultry meal14.0%Concentrated dried protein, so it works harder than fresh meat would.
- Meat and bone mealNo animal named.
- Sugar beet pellets, poultry oilThe oil names no bird.
- Whole peas5.0%
- Fish mealNo fish named.
- Whole linseed2.5%Plant omega 3.
- Brewers yeast, chicory root extract, MOSFOS and MOS 0.1% eachA prebiotic pairing.
- Extract of yucca schidigera
Vitamins A, D3 and E with zinc oxide, iron, manganese, copper, iodine and sodium selenite, all dosed per kilo.
Named ingredients
Against the range
- Lead starch
- Potato flake 26.5%
- Sweet potato 30% on the lamb.
- First animal
- Poultry meal 14.0%
- Lamb meal 14% on the lamb.
- Fat, as declared
- 12.0%
- 10% on the lamb.
- Linseed
- 2.5%
- 0.5% on the lamb.
The richer of the two, with more linseed.
Two grain-free kibbles that put potato or sweet potato and pea starch ahead of the first animal entry, a meal at 14% in both. Meat and bone meal, poultry oil and fish meal appear on both labels with no species given.
Whole peas, brewers yeast, linseed and a FOS and MOS prebiotic pair make up the tail of each. The trace minerals are inorganic forms, each dosed on the label.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
25%
12%
3%
9.5%
9%
Dry weight
27.5%
13.2%
3.3%
10.4%
45.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
34%
57.7%
0.1%
3.3%
4.9%
Pricing & size
- Price per kilo
- £3.00 (RRP)
- Pack
- 15kg
- A 15kg dog eats
- 135 to 290 g a day, 210 in the middle
- Cost per day, 15kg dog
- £0.63
Budget end of the market for a dry food, though the price still runs ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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