

Alpha
Alpha Sporting Maintenance review
A no-frills kibble for busy country dogs, in our Average band, with nothing troubling behind that reading. Poultry meal at 28% sits on white rice, barley and maize. For a fit working dog with no sensitivities, it does what its name promises.
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Our view
Likely to suit
- Working and sporting dogs kept busy through the season
- Kennels and multi-dog homes, with one feeding table from tiny terriers up to 80kg
- Owners who like a label they can read in one breath
- Dogs that get on with poultry and rice
Worth watching
- Poultry never names a species, so no help on a chicken elimination plan
- Salmon oil, so not fish free
- Fat at 12.1% of dry matter feeds more like a maintenance ration than a high-octane one
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies and adults of every size, but no calcium figure is declared, so for a growing dog it is the safer pick in the smaller breeds.
Dry
Puppy, Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Alpha Sporting Maintenance 47.7
All one Average. Typical dry food: Good.
Unnamed poultry and a cereal-heavy build pull protein and processing down to Poor, while transparency holds up at Excellent.
What's in it
- Poultry meal28.0%Dried and protein-dense. Poultry spans the farmed birds without committing to one
- White rice26.0%
- Whole barley, whole maizeCarbohydrate lands at an estimated 52.2% of dry matter
- Poultry oilThe everyday fat
- Sugar beet pelletsA well-established digestive fibre
- Salmon oilA named fish oil with ready-made marine omega 3s, welcome on a label this plain
- Chicory root extract0.3%Prebiotic FOS
- Extract of Yucca schidigera
Vitamins A, D3 and E, with trace minerals dosed in print from zinc at 100 mg/kg down to selenium at 0.15 mg/kg.
No calcium figure declared, though the bag is listed for puppies of every size.
Named ingredients
Against the range
One working kibble. Poultry meal at 28% leads, a dried and protein-dense meal that never names its bird. White rice, whole barley and whole maize follow, so cereals carry the recipe. Salmon oil and a chicory prebiotic are the only flourishes, and the trace minerals are dosed in the simpler oxide and sulphate forms.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
24%
11%
2.5%
6%
9%
Dry weight
26.4%
12.1%
2.7%
6.6%
52.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
28%
64.5%
0.3%
6%
1.2%
Pricing & size
- Price per kilo
- £2.27 (RRP)
- Pack
- 15kg
- A 15kg dog eats
- 235 to 335 g a day, 285 in the middle
- Cost per day, 15kg dog
- £0.65
Budget end of the market for dry food, though on the dear side for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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