

Alpha
Alpha Sporting Maintenance review
Alpha Sporting Maintenance is a no-frills kibble for busy country dogs, built from poultry meal at 28% on a base of white rice, barley and maize. Salmon oil and a chicory prebiotic are the only flourishes on an otherwise short, functional label. Our scoring places it in the Average band, a reflection of unnamed poultry and a cereal-heavy build with nothing troubling behind it. As a working feed for an untroubled dog it remains a straightforward choice.
Our view
Likely to suit
If your dog passes more of its day in a field than on a sofa, this is the sort of plain working fuel it was blended for.
- Working and sporting dogs kept busy through the season, the audience the recipe is named for
- Kennels and multi-dog households, since one feeding table runs from tiny terriers up to dogs of 80kg
- Owners who prefer a short label they can read in one breath
- Dogs that get on well with poultry and rice, the two ingredients doing most of the work here
Worth watching
Give yourself a moment with these label facts before the first sack goes into the shed.
- Dogs on an elimination plan for chicken get no help from this bag, as poultry names a family of birds and never a single species
- Salmon oil features in the mix, so the food is not fish free
- The bag covers puppies as well as adults yet declares no calcium figure, the number growth in bigger breeds depends on, so for growing dogs it is the safer pick in the smaller breeds
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If your dog passes more of its day in a field than on a sofa, this is the sort of plain working fuel it was blended for. Give yourself a moment with these label facts before the first sack goes into the shed.
Dry
Puppy, Adult
Toy, Small, Medium, Large, Giant
The score, in context
It settles into our Average band, a step below the Good band where the typical adult dry food finds itself. Protein and processing reads Poor, since the meat is a meal that never declares its species and cereals supply the majority of the recipe, with nutritional balance a rung higher at Average. Transparency holds up far better, at Excellent. None of this makes the bag hard to feed, and for a fit working dog with no sensitivities it does exactly what its name promises.
What's in it
Ingredients, as declared: Poultry Meal (28.0%), White Rice (26.0%), Whole Barley, Whole Maize, Poultry Oil, Sugar Beet Pellets, Salmon Oil, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Extract of Yucca Schidigera.
Named ingredients
Nutritional additives
_Additives (per kg):_ | Additive | Amount | |---|---| | Vitamin A | 20,000 iu/kg | | Vitamin D3 | 2,000 iu/kg | | Vitamin E | 110 mg/kg (as alpha tocopherol) | _Trace Elements (per kg):_ | Trace element | Amount | |---|---| | Zinc (Zinc Oxide) | 100 mg/kg | | Iron (Iron (II) Sulphate Monohydrate) | 60 mg/kg | | Manganese (Manganese (II) Oxide) | 25 mg/kg | | Copper (Copper (II) Sulphate Pentahydrate) | 5.00 mg/kg | | Iodine (Calcium Iodate, Anhydrous) | 1.00 mg/kg | | Selenium (Sodium Selenite) | 0.15 mg/kg | Antioxidants.
Ingredient notes
Poultry meal at 28% leads, and as a dried meal it is protein-dense, so protein finishes at a healthy 26.4% of dry matter. The catch is the word poultry, a category that spans the farmed birds without ever committing to one. For most dogs that is no problem, but it makes life difficult for the few who react to a particular species.
White rice at 26% comes next, with whole barley and whole maize behind it, so this is a cereal-carried kibble; the estimated carbohydrate lands at 52.2% of dry matter. Sugar beet pellets contribute fibre, and the de-sugared pulp is a well-established digestive aid.
Salmon oil is a welcome touch on a label this plain, a named fish oil bringing ready-made marine omega 3s, and chicory root extract at 0.3% supplies the prebiotic FOS. Poultry oil handles the everyday fat duty.
For a food with sporting on the bag, the fat is moderate at 12.1% of dry matter, so it feeds more like an everyday maintenance ration than a high-octane one. The trace minerals are dosed in print, from zinc at 100 mg/kg down to selenium at 0.15 mg/kg, in the simpler oxide and sulphate forms.
Price and value
£2.27 a kilo, sold in a 15kg bag.
As a guide, a 15kg adult dog in moderate condition would get through roughly 244 grams a day on the standard maintenance estimate (110 kcal × bodyweight^0.75), which is about £0.55. The label's own table asks 200 to 270 grams for dogs between 10kg and 15kg, so the two agree closely.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
24%
11%
2.5%
6%
9%
Dry weight
26.4%
12.1%
2.7%
6.6%
52.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
28%
64.5%
0.3%
6%
1.2%
Pricing & size
- Pack size
- 15kg - £34.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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