

Alpha
Alpha Adult Grain Free: Lamb review
Flavour
Alpha Adult Grain Free is a pair of workmanlike kibbles that swap cereals for potato and pea starch. The original build leads with potato flake and 14.0% poultry meal; the lamb version opens on 30% sweet potato with lamb meal at 14%. Both sit in our Average band, with unnamed animal entries doing most of the damage to the scores. For a dog that simply needs grain out of the bowl, both do that job in full.
Our view
Likely to suit
Grain out, dinner still on the table: that is the promise here, and your dog need not care about the rest.
- Dogs that do better without cereals, since both recipes are built on potato, sweet potato and pea starch
- Households with several mouths to feed, as the food comes in 15kg sacks
- Working and country dogs used to a plain, consistent bowl
- Owners who like a prebiotic presence, with FOS and MOS in both recipes
Worth watching
The labels are grain free but not question free, so give them a read before you choose.
- Meat and bone meal, poultry oil and fish meal appear without a species attached, so neither recipe can support an elimination diet
- The lamb version is lamb led rather than lamb only, with poultry oil and fish meal alongside the named meat
- Starch does a lot of the lifting in both builds, something to weigh for a dog that thrives on a meatier bowl
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Grain out, dinner still on the table: that is the promise here, and your dog need not care about the rest. The labels are grain free but not question free, so give them a read before you choose.
Dry
Adult
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
No band separates the two: both finish in our Average band, a step below the typical adult dry food, with the lamb a little ahead of the original inside it. Unnamed animal ingredients are the main drag, since meat and bone meal, poultry oil and fish meal all leave the species open, and protein and processing reads Poor on the original as a result. Neither placing is a safety verdict. They are findings about naming, and a dog fed either recipe is still getting a complete, grain-free diet.
What's in it
Ingredients, as declared: Sweet Potato (30%), Pea Starch (15%), Lamb Meal (14%), Beet Pulp, Meat and Bone Meal, Potato Protein, Poultry Oil, Whole Peas (6%), Brewers Yeast, Fish Meal, Whole Linseed (0.5%), Chicory Root Extract (as a source of Prebiotic FOS) (0.1%), Mannan-oligosaccharides (Prebiotic MOS) (0.1%), Yucca Extract.
Named ingredients
Nutritional additives
_Additives (per kg):_ | Additive | Amount | |---|---| | Vitamin A | 20,000 iu/kg | | Vitamin D3 | 2,000 iu/kg | | Vitamin E | 110 mg/kg (as alpha tocopherol) | _Trace Elements (per kg):_ | Trace element | Amount | |---|---| | Zinc (Zinc Oxide) | 100 mg/kg | | Iron (Iron (II) Sulphate Monohydrate) | 60 mg/kg | | Manganese (Manganese (II) Oxide) | 25 mg/kg | | Copper (Copper (II) Sulphate Pentahydrate) | 5.00 mg/kg | | Iodine (Calcium Iodate, Anhydrous) | 1.00 mg/k | | Selenium (Sodium Selenite) | 0.15 mg/kg | Antioxidants.
Ingredient notes
The original recipe stacks potato flake at 26.5% and pea starch at 16.0% ahead of its first animal entry, poultry meal at 14.0%. Meal is a concentrated dried protein, so that inclusion works harder than fresh meat would at the same figure, but the plant side still sets the tone, with carbohydrate estimated at 41.5% as fed.
The lamb version shifts the emphasis only slightly: sweet potato at 30% and pea starch at 15% lead, with lamb meal at 14% the first animal entry and potato protein helping the numbers along. Its protein declares at 24.0%, or 26.1% of dry matter once an assumed 8% moisture is stripped out.
The vaguer entries are where a careful reader slows down. Meat and bone meal names no animal, poultry oil names no bird, and fish meal names no fish. None of these is inherently poor eating, but they allow the contents to vary from batch to batch, and they take strict elimination feeding off the table.
The tail of both lists is sensible: whole peas, brewers yeast, whole linseed for plant omega 3s, and FOS with MOS as a prebiotic pairing for the gut.
Trace minerals arrive in standard inorganic forms, zinc oxide and sodium selenite among them, each dosed on the label. Chelated forms are generally absorbed a little more readily, but the panel here is complete and printed, which is more than many labels manage.
How this variety differs
The lamb version, led by 30% sweet potato with lamb meal at 14%. Lamb is the only named meat, a useful lean for dogs that sit better on red meat than poultry, though the poultry oil and fish meal further down mean it stops short of single-protein status.
Price and value
Both recipes work out at £3.00 a kilo in the 15kg sack.
A 15kg adult dog in moderate condition would take about 251 grams of the original (£0.75 a day) or 257 grams of the lamb (£0.77). Both are calculated on the standard maintenance basis of 110 × bodyweight^0.75, around 840 kcal for that dog.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
24%
10%
3.5%
9.5%
Dry weight
26.1%
10.9%
3.8%
10.3%
48.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
24.7%
70.9%
0.1%
1.9%
2.4%
Pricing & size
- Pack size
- 15kg - £45.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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