

Alpha
Alpha Sensitive review
Flavour
A plain, cereal-led kibble in the working dog tradition, made as an everyday recipe and a salmon one, both in our Average band. That reflects how much of the bowl is grain, not anything worrying in the food. The lists are short enough to take in at a glance.
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Our view
Likely to suit
- Easily unsettled digestion, given how little there is on the list to react to
- Prebiotic support in print, with FOS and MOS at 0.1% each in both recipes
- Working and country dogs raised on a cereal-based diet
- A big dog fed from one 15kg sack
- Dogs that suit a lighter bowl: fat at 10.0% in the everyday recipe and 8.0% in the salmon
Worth watching
- Maize heading both lists, carbohydrate at 54.4% and 58.8% of dry matter against 46.2% typical
- No species named for any animal in the everyday recipe; the salmon version is the one for an elimination plan
- Fish on both lists, so neither suits a fish-free home
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, and neither label declares calcium, so these are not growth foods. Read both lists before choosing, since the two are less alike than the name suggests.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Salmon 44.6
- Alpha Sensitive 35.9
All two Average. Typical dry food: Good.
Cereal does most of the carrying in both, and the everyday recipe's unnamed animals pull it lower than the salmon.
What's in it
- Whole maizeLeads the list, so starch sets the tone.
- Whole oatsKept whole, and gentle on a dog once cooked.
- Meat and bone mealNo species. Bone meal brings calcium and phosphorus, but it is the vaguest entry here.
- White rice12.0%
- Poultry meal, poultry oil7.0% (meal)Chicken, turkey or duck, free to change between batches.
- Fish mealUnnamed fish.
- Whole linseed2.5%Plant omega 3.
- Brewers yeast
- Chicory root extract (FOS), mannan-oligosaccharides (MOS)0.1% eachPrebiotics for the friendly bacteria of the large intestine.
- Yucca extractLargely for the smell of what the garden receives.
Vitamins A, D3 and E with zinc, iron, manganese, copper and iodine as oxides and sulphates, which a dog absorbs a little less readily than chelates, and selenium as sodium selenite.
Named ingredients
Against the range
- Animals on the label
- Meat and bone meal, poultry meal, poultry oil, fish meal
- Salmon meal only
- Fat, as fed
- 10.0%
- 8.0% on the salmon
- Carbohydrate, dry matter
- 54.4%
- 58.8% on the salmon
- Linseed
- 2.5%
- 0.5% on the salmon
The everyday choice for a settled dog, though its unnamed animals make it no help in narrowing a sensitivity down.
Both recipes open on whole maize and whole oats, and both carry chicory-sourced FOS and mannan-oligosaccharides at 0.1% each, with brewers yeast, linseed and yucca. The vitamin and trace mineral panel is identical and printed in full, though neither label declares calcium.
The animal side is where they split. The everyday recipe draws on meat and bone meal, poultry meal, poultry oil and fish meal, none named to a species; the salmon recipe has salmon meal alone, with rapeseed oil for fat.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
20%
10%
4%
7.5%
9%
Dry weight
22%
11%
4.4%
8.2%
54.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
25.9%
64%
0.1%
4.3%
5.6%
Pricing & size
- Price per kilo
- £3.00 (RRP)
- Pack
- 3kg, 15kg
- A 15kg dog eats
- 210 to 300 g a day, 255 in the middle
- Cost per day, 15kg dog
- £0.77
Budget end of the market for a dry food, though the analysis gives back less than even that price suggests.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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