

Alpha
Alpha Working Maintenance review
Flavour
A wheat-first working kibble in two versions, an original recipe in our Average band and a beef a step below in Poor. Both keep the label brief: cereals and wheatfeed carry it, a dried meat meal supplies the protein. For hardy outdoor dogs without sensitivities they are honest, simple rations.
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Our view
Likely to suit
- Working dogs ticking over between busier spells
- Yards and kennels that want one bag for everyone, with a guide up to dogs of 45kg
- Owners after a plain cereal-and-meal recipe of the traditional farm-feed sort
- Dogs untroubled by grain
Worth watching
- No meat entry on either label names its animal, so an elimination diet is out
- Wheat first in both, worth knowing for a dog with a grain or gluten issue
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, hardy outdoor dogs especially. Start from the bag's table and let the dog in front of you settle the amount.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Alpha Working Maintenance 35.1
- Beef 26.0
Two recipes across Average and Poor. Typical dry food: Good.
An honest reading of wheat-led recipes whose meat never names an animal, and the beef's looser meat entry and missing moisture figure put it a band lower.
What's in it
- Whole wheatDoes the structural work well. Also the cereal most often linked with intolerance.
- Whole barleyThe second cereal, in place of the beef's maize.
- Wheatfeed pelletsFibrous milling residue.
- Poultry meal16%Any farmed bird. Concentrated, so it works harder than its place suggests.
- Poultry oil
- Minerals
- Chicory root extract0.3%A source of prebiotic FOS.
- Yucca extractAimed at gentler-smelling stools.
Vitamins A, D3 and E with zinc at 100 mg/kg heading a printed panel of iron, manganese, copper, iodine and selenium.
Named ingredients
Against the range
- Meat
- Poultry meal, 16%
- Meat and bone meal at 21% in the beef.
- Second cereal
- Whole barley
- Whole maize in the beef.
- Protein, dry matter
- 22.8%
- 20.7% in the beef.
- Moisture
- Declared
- Not declared on the beef.
The better-named and slightly higher-protein of the pair.
Whole wheat opens both lists with wheatfeed pellets, the fibrous milling residue, close behind, and carbohydrate is estimated at over half the dry matter in each. The meat is a dried meal that never names its animal: poultry meal in the original, meat and bone meal in the beef. Poultry oil supplies the fat, chicory root extract at 0.3% the prebiotic, and the trace mineral panel is printed in oxide and sulphate forms.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
21%
8%
4%
5%
8%
Dry weight
22.8%
8.7%
4.3%
5.4%
58.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
16%
64.4%
0.3%
5.4%
14%
Pricing & size
- Price per kilo
- £1.93 (RRP)
- Pack
- 15kg
- A 15kg dog eats (our estimate)
- 220 to 270 g a day, 245 in the middle
- Cost per day, 15kg dog
- £0.47
Budget end for a dry food, though the analysis gives a little less than even that price suggests.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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