

Alpha
Alpha Working Maintenance: Beef review
Flavour
Alpha Working Maintenance is a wheat-first working kibble sold as an original recipe and a beef variety. Both keep the label brief: cereals and wheatfeed do the carrying, a dried meat meal supplies the protein, and chicory adds a prebiotic touch. The original recipe sits in our Average band and the beef a step below it in Poor, which reflects how much of each bowl is cereal and how loosely the meat is named. For hardy outdoor dogs without sensitivities they remain honest, simple rations.
Our view
Likely to suit
When you need an uncomplicated everyday ration for dogs that live an outdoor life, this pair keeps feeding about as simple as it gets.
- Working dogs ticking over between busier spells, the job the range is named for
- Multi-dog yards and kennels that want one bag to cover everyone, with a guide running up to dogs of 45kg
- Owners who want a plain cereal-and-meal recipe of the traditional farm-feed sort
- Dogs untroubled by grain, because wheat heads the list in both varieties
Worth watching
There are a few plain truths on these labels worth having in hand before you buy.
- An elimination diet is out of reach with either variety, since no meat entry on either label names its animal
- Wheat is the first ingredient in both, worth knowing for a dog with a known grain or gluten issue
- Most of each bowl is cereal, with carbohydrate estimated at over half of the dry matter in both recipes
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
When you need an uncomplicated everyday ration for dogs that live an outdoor life, this pair keeps feeding about as simple as it gets. There are a few plain truths on these labels worth having in hand before you buy.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
The original comes out in our Average band with the beef a band under it, while the typical adult dry food earns Good. Protein and processing and nutritional balance read Poor on both, and transparency reads Good on the original and Poor on the beef. That is the scoring's honest reading of a wheat-led recipe whose meat never names an animal, not a warning label. Fed to a robust outdoor dog with no sensitivities, either variety does the unglamorous maintenance job it was built for.
What's in it
Ingredients, as declared: Whole Wheat, Meat and Bone Meal (21.0%), Wheatfeed Pellets, Whole Maize, Poultry Oil, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Extract of Yucca Schidigera.
Named ingredients
Nutritional additives
_Additives (per kg):_ | Additive | Amount | |---|---| | Vitamin A | 20,000 iu/kg | | Vitamin D3 | 2,000 iu/kg | | Vitamin E | 110 mg/kg (as alpha tocopherol) | _Trace Elements (per kg):_ | Trace element | Amount | |---|---| | Zinc (Zinc Oxide) | 100 mg/kg | | Iron (Iron (II) Sulphate Monohydrate) | 60 mg/kg | | Manganese (Manganese (II) Oxide) | 25 mg/kg | | Copper (Copper (II) Sulphate Pentahydrate) | 5.00 mg/kg | | Iodine (Calcium Iodate, Anhydrous) | 1.00 mg/k | | Selenium (Sodium Selenite) | 0.15 mg/kg | Antioxidants.
Ingredient notes
Whole wheat opens both lists, with wheatfeed pellets, the fibrous milling residue, close behind. Wheat is inexpensive and does the structural work of a kibble well. It is also the cereal most often linked with intolerance in dogs, and it has fallen out of fashion on more modern labels. For the majority of dogs it digests without incident.
The meat differs by variety but shares one habit: it never names an animal. The original uses poultry meal, a catch-all for any farmed bird, and the beef variety uses meat and bone meal, which is broader still. Dried meals are concentrated protein, so they work harder than their list position suggests, but the vagueness matters if you ever need to know exactly which animal is in the bowl.
The supporting cast is brief. Poultry oil provides the fat, chicory root extract at 0.3% brings the prebiotic FOS, and yucca extract is a traditional inclusion aimed at gentler-smelling stools. Zinc at 100 mg/kg heads a printed panel of trace minerals, all of them in oxide and sulphate forms.
Protein finishes modest in both varieties and carbohydrate does most of the carrying, a construction typical of traditional working feeds, which lean on cereal energy for dogs that burn plenty of it.
How this variety differs
The beef variety swaps in meat and bone meal at 21% and maize in place of barley. Worth knowing: that meat entry does not pin the recipe to beef, so treat the name as a flavour direction rather than a species guarantee. The label declares no moisture either, so its dry matter figures assume a typical 8%.
Price and value
Both varieties are £1.93 a kilo, sold in 15kg bags.
As a guide, a 15kg adult dog in moderate condition works out at about 254 grams and £0.49 a day on the original. The beef comes to 262 grams and £0.51 a day. Both figures use the standard maintenance estimate of 110 kcal × bodyweight^0.75. Compare that with the bag's own table, then let the dog you are feeding settle it.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
19%
8%
3.5%
8.5%
Dry weight
20.7%
8.7%
3.8%
9.2%
57.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
21%
56.7%
0.3%
5.5%
16.5%
Pricing & size
- Pack size
- 15kg - £29.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.






