Simpsons

Simpsons Premium Adult Wet Food: Venison & Rabbit review

Name: Simpsons Premium Adult Wet Food: Venison & Rabbit
Brand: Simpsons

79.5/100Excellent

WetPuppyAdult

Flavour

Seven adult wet recipes built to one plan, where the animal is the only thing that changes, and the choice runs from organic chicken to kangaroo, ostrich, wild boar and venison. Protein leads and starch stays low across the range. Every recipe lands in our Excellent band.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

A dog that needs a meat it has never eaten, from kangaroo and ostrich to wild boar, venison, rabbit and goose
Single-animal diets, in the kangaroo, organic chicken or lamb
Owners who care where the plants come from. The vegetables are organic on every label
Weight gainers, with the kangaroo at 3.5% fat as fed
Rotation, since the vegetable base holds steady while the meat moves
Protein at the front, from 38.5% to 58.9% of dry matter

Worth watching

Vitamins and minerals sit on a single line with no doses, so that part is taken on trust
The lamb names its meat simply as lamb and lists minerals with no vitamin line
Only the meat carries a percentage
Portion sizes differ a lot between packs that look the same on the shelf

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

79.5/100Excellent

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Sold as an adult wet food for every size. No label prints calories, so check where your chosen pack sits in the range before judging the portion.

Food type

Wet

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context

Venison 79.5
Organic Lamb 78.9
Duck 78.8
Wild Boar 78.7
Organic Chicken 77.8
Four Bird 77.7
Kangaroo 75.9

All seven Excellent. Typical wet food: Excellent.

No weak member in seven: the venison with rabbit leads, the kangaroo is the gentlest, and the rest gather close together.

What's in it

Fresh meat: venison40%An animal most dogs will never have met.
Rabbit20%
Organic potatoesThe starch, and the reason the carbohydrate estimate is not zero.
Organic carrots, organic pumpkin
Organic spinach
Vitamins and mineralsOne line, nothing itemised, no doses.

Named ingredients

60% Fresh Meat: Venison 40%, Rabbit 20%, Organic Potatoes, Organic Carrots, Organic Pumpkin, Organic Spinach, Vitamins and Minerals.

Against the range

Meat: Venison 40%, rabbit 20%; Poultry, lamb, kangaroo or boar with ostrich on the rest.
Carbohydrate, dry matter: 19.6%; The highest Simpsons makes, and still modest for wet food.
Score: 79.5; The top of the range.

A sensible place to start when poultry and beef are already off the list.

Every recipe follows one plan: 60% fresh meat, with the species and their shares named inside it, then organic potatoes, carrots, pumpkin and spinach, then a single vitamins and minerals line with no doses. Only the meat carries a percentage. Kangaroo, organic chicken and lamb each stand alone; the rest pair two animals or, in the four bird, split four.

What moves is the animal and the water. Moisture runs from 74.0% to 81.0%, protein from 38.5% to 58.9% of dry matter, and our energy estimates from 76 to 119 kcal per 100g.

Nutritional analysis

Declared analysis

Energy

105.6 kcal/100g

Estimated using Modified Atwater factors*

Protein

10.4%

Fat

6.2%

Fibre

0.5%

Ash

2.2%

Moisture

76%

Dry weight

Protein

43.3%

Fat

25.8%

Fibre

2.1%

Ash

9.2%

Carbs

19.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

80%

Added water

12%

Carbs

4.5%

Veg

3.2%

Other

0.3%

Pricing & size