Simpsons

Simpsons Premium 80/20: chicken, fish & turkey review

Name: Simpsons Premium 80/20: chicken, fish & turkey
Brand: Simpsons

76.1/100Excellent

DryAdultSenior

Flavour

A meat-heavy kibble that does what its name says, with both recipes in our Excellent band. Protein is declared at 38% and fat at 18%, and potato and sweet potato are the only real starch. The gap is in what the label prints: no vitamin or mineral panel, and no joint doses.

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Our view

Likely to suit

Dogs at their best on more animal in the bowl
Active adults and working dogs
Dogs that struggle with starch, at roughly half the carbohydrate of a typical kibble
Older dogs: both recipes carry a senior label, with glucosamine, MSM and chondroitin listed

Worth watching

Vitamins and minerals as two bare words, with no quantities published anywhere
Joint ingredients named without doses
A rich recipe, so a settled dog needs a smaller bowl than an eager one

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

76.1/100Excellent

Protein and processingExcellent

Nutritional balanceExcellent

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for adults and seniors of every size. The label asks 130 to 230 grams a day for a 15kg adult; let the waistline decide where to sit.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

chicken 76.1
fish 75.2

All two Excellent. Typical dry food: Good.

Very little of either bag is anything but animal, and the chicken, fish and turkey recipe edges the all-fish one.

What's in it

Deboned chicken, dried chicken27%, 16%Leads the 80%.
Deboned salmon13%
Sweet potato, potatoThe only real starch.
Dried white fish, dried salmon, dried turkey7%, 5%, 4%The white fish is not named to a species.
Chicken fat, chicken gravy2% eachThe palatants, named to the same bird.
Dried whole egg, deboned white fish2% eachEgg is a very digestible protein.
Pea fibre, lucerne, minerals, vitaminsNo quantities for the vitamins or minerals anywhere.
Apple, carrot, spinach, seaweed, cranberry, prebiotic FOS, aniseed, fenugreek
Glucosamine, MSM, chondroitinNo doses.
Thyme, marjoram, oregano, parsley, sage

Three animals and an egg rule this recipe out of an elimination trial.

Named ingredients

Deboned Chicken(27%), Dried Chicken(16%), Deboned Salmon(13%), Sweet Potato, Potato, Dried White Fish(7%), Dried Salmon(5%), Dried Turkey(4%), Chicken Fat(2%), Chicken Gravy(2%), Dried Whole Egg(2%), Deboned White Fish(2%), Pea Fibre, Lucerne, Minerals, Vitamins, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Prebiotic FOS, Aniseed, Fenugreek, Glucosamine, MSM, Chondroitin, Thyme, Marjoram, Oregano, Parsley, Sage. Naturally preserved with mixed tocopherols.

Against the range

Meat: Chicken, salmon, white fish, turkey, egg; All fish on the other recipe.
Carbohydrate, dry matter: 24.4%; 25.5% on the fish.
Fibre: 3%; 2.0% on the fish.

The higher finisher of the two, for a dog with no protein to avoid.

Add up the animal entries on either label and they come to 80% of the recipe, so the name is a claim you can check. Both mix fresh deboned meat, which is mostly water before the oven, with plenty of dried entries that carry the finished kibble. Protein is declared at 38% and fat at 18% on both.

Potato and sweet potato are the only real starch, with pea fibre and lucerne for fibre, and carbohydrate stops at 24.4% and 25.5% of dry matter. A trace-level tail of fruit, vegetables and herbs follows. Vitamins and minerals sit on both lists as bare words, and the joint ingredients carry no doses.

Nutritional analysis

Declared analysis

Energy

364.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

38%

Fat

18%

Fibre

Ash

10.5%

Moisture

Dry weight

Protein

41.3%

Fat

19.6%

Fibre

3.3%

Ash

11.4%

Carbs

24.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

78%

Carbs

16.7%

Veg

0.9%

Oils

Other

2.4%

Pricing & size