

Simpsons
Simpsons Premium Adult Sensitive: Chicken & Potato review
A grain-free range that answers a sensitive stomach by shortening the list. One animal leads each of the four bags, potato sits underneath, and all four land in our Good band. Beet pulp and a pair of prebiotics do the settling work.
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Our view
Likely to suit
- A dog whose digestion prefers no cereal at all
- Owners chasing a settled gut: beet pulp, brewers yeast, MOS and FOS are all in the mix
- A dog that has stopped thriving on chicken and rice, with duck, lamb and salmon alongside
- Rotation feeders. The four share one construction
- Older dogs, with glucosamine, MSM and chondroitin in every bag
Worth watching
- Salmon oil in every recipe, so none is fish free
- Lamb gravy in the duck recipe rules out a duck-only trial
- Dried egg in all four, if egg is the ingredient you are avoiding
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, with the salmon also listed for seniors. The label asks 195 to 295 grams for dogs of 15kg to 25kg, and the waistline settles anything in between.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 62.0
- Lamb 60.7
- Salmon 53.6
- Duck 53.5
All four Good. Typical dry food: Good.
The gaps between the four are small, and a working starch share and an unquantified vitamin line are what hold the range at Good.
What's in it
- Chicken: dried chicken, deboned chicken, chicken fatmin 45%Fat counted inside the headline figure.
- Potatomin 26%The binder in place of cereal.
- Beet pulp, brewers yeastGentle fermenting fibre, and B vitamins.
- Chicken gravy, dried egg
- Salmon oil, linseedsFish in a chicken recipe.
- Minerals, vitaminsNo amounts printed.
- Yucca extract, cranberries
- Nucleotides, MOS, FOSPrebiotics for the large intestine.
- Glucosamine, MSM, chondroitin
Named ingredients
Against the range
- Meat
- Chicken, min 45%, with chicken gravy
- Duck min 43%; lamb and salmon min 45%.
- Ash, dry matter
- 8.7%
- 12% on the lamb.
The mildest way into the range and the natural first pick, unless chicken is the problem.
Each bag names one animal first with a minimum share, and a bracket shows how it is built; on the chicken, lamb and duck the animal fat sits inside that figure. Potato binds every recipe and no cereal appears anywhere. Beet pulp, brewers yeast, MOS, FOS and nucleotides do the digestive work, and salmon oil with linseeds supplies the omegas.
Protein converts to 27.2% of dry matter across the range, with estimated carbohydrate between 41.8% and 45.6%. Vitamins and minerals are two bare line items with no amounts. Glucosamine, MSM and chondroitin are in every bag.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
25%
14%
3.5%
8%
8%
Dry weight
27.2%
15.2%
3.8%
8.7%
45.1%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
43.4%
45.4%
1.7%
9.5%
Pricing & size
- Price per kilo
- £5.62 (RRP)
- Pack
- 12kg, 2kg, 2 x 12kg
- A 15kg dog eats
- 145 to 245 g a day, 195 in the middle
- Cost per day, 15kg dog
- £1.10
Mid-market for a dry food, and a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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