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Simpsons Premium Adult Sensitive – Duck & Potato

Simpsons

Simpsons Premium Adult Sensitive: Duck & Potato review

53.5/100Good
DryAdult

A grain-free range that answers a sensitive stomach by shortening the list. One animal leads each of the four bags, potato sits underneath, and all four land in our Good band. Beet pulp and a pair of prebiotics do the settling work.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A dog whose digestion prefers no cereal at all
  • Owners chasing a settled gut: beet pulp, brewers yeast, MOS and FOS are all in the mix
  • A dog that has stopped thriving on chicken and rice, with duck, lamb and salmon alongside
  • Rotation feeders. The four share one construction
  • Older dogs, with glucosamine, MSM and chondroitin in every bag

Worth watching

  • Salmon oil in every recipe, so none is fish free
  • Lamb gravy in the duck recipe rules out a duck-only trial
  • Dried egg in all four, if egg is the ingredient you are avoiding

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
53.5/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for adults of every size, with the salmon also listed for seniors. The label asks 195 to 295 grams for dogs of 15kg to 25kg, and the waistline settles anything in between.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Duck

The score, in context
  1. Chicken 62.0
  2. Lamb 60.7
  3. Salmon 53.6
  4. Duck 53.5

All four Good. Typical dry food: Good.

The gaps between the four are small, and a working starch share and an unquantified vitamin line are what hold the range at Good.

What's in it
  • Duck: deboned duck, dried duck, duck fatmin 43%The leanest meat headline in the range, by a whisker.
  • Potatomin 26%
  • Beet pulp, brewers yeast
  • Lamb gravyA second animal in a duck recipe.
  • Dried egg, salmon oil
  • Minerals, linseeds, vitamins
  • Yucca extract, cranberries, nucleotides, MOS, FOS
  • Glucosamine, MSM, chondroitin

Lamb gravy on the label, so this is not a duck-only recipe.

Named ingredients

Duck (min 43% - Deboned Duck, Dried Duck, Duck Fat),Potato (min 26%), Beet Pulp,Brewers Yeast, Lamb Gravy, Dried Egg, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin.
Against the range
Meat
Duck, min 43%
Min 45% on the other three.
Gravy
Lamb
The chicken and lamb recipes match gravy to meat.
Ash, dry matter
10.3%
8.7% to 12% across the four.

A change of bird for a dog bored of chicken, with a lamb gravy to account for.

Each bag names one animal first with a minimum share, and a bracket shows how it is built; on the chicken, lamb and duck the animal fat sits inside that figure. Potato binds every recipe and no cereal appears anywhere. Beet pulp, brewers yeast, MOS, FOS and nucleotides do the digestive work, and salmon oil with linseeds supplies the omegas.

Protein converts to 27.2% of dry matter across the range, with estimated carbohydrate between 41.8% and 45.6%. Vitamins and minerals are two bare line items with no amounts. Glucosamine, MSM and chondroitin are in every bag.

Nutritional analysis

Declared analysis

Energy
348.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

25%

Fat

14%

Fibre

3%

Ash

9.5%

Moisture

8%

Dry weight

Protein

27.2%

Fat

15.2%

Fibre

3.3%

Ash

10.3%

Carbs

44%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43.4%

Carbs

45.4%

Oils

1.7%

Other

9.5%

Pricing & size
Price per kilo
£6.45 (RRP)
Pack
12kg, 2kg, 2 x 12kg
A 15kg dog eats
145 to 245 g a day, 195 in the middle
Cost per day, 15kg dog
£1.26

Premium-priced for a dry food, and a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026