Simpsons

Simpsons Premium Puppy Sensitive review

Name: Simpsons Premium Puppy Sensitive
Brand: Simpsons

59.4/100Good

DryPuppy

A salmon and potato puppy kibble in our Good band, drawn up for a pup that does well on fish and less well on poultry. Salmon is the only animal protein bar dried egg, and there is no cereal anywhere on the list. The calcium figure is in print and in range for big pups.

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Our view

Likely to suit

Puppies moved onto fish, with salmon the only meat or fish named
Grain-free homes: potato carries the starch with no cereal behind it
Large-breed pups, with calcium printed at 1.35% of dry matter
Easily unsettled digestion. Beet pulp gives gentle fibre, with MOS and FOS behind it
Owners who like a short label that breaks the salmon out by form

Worth watching

Dried egg on the list, so this is no strict single-protein base for an elimination trial
Potato lifts both the protein and the carbohydrate, in place of more fish
Energy at 364 kcal per 100g against 376 for a typical puppy kibble, so a fast grower eats a little more

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

59.4/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyExcellent

ValueGood

The details

Dog fit

Listed for puppies of every size. Feed to the chart on the bag, from 30g to 295g a day, and check you can feel the ribs easily.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

Simpsons Premium Puppy Sensitive 59.4

All one Good. Typical dry food: Good.

Level with the middle of the puppy dry field, held up by its open label, its printed calcium and a fully grain-free base.

What's in it

Salmon: deboned salmon, dried salmonmin 45%The dried part has no water left in it, so it carries more of the finished protein than its label share.
Potatomin 26%The starch, in place of any cereal.
Sunflower oilThe main added fat, light and naturally rich in vitamin E.
Beet pulpModest, easily tolerated fibre.
Potato proteinA plant top-up. Read it as support, not part of the 45%.
Dried eggThe only other animal ingredient.
Salmon oil, salmon stock, linseedsOmega 3 from sea and seed. The stock and oil come from the same fish.
Vitamins, minerals, brewers yeastUn-itemised, no doses.
MOS, FOS, yucca extract, cranberries, nucleotides, glucosamine, MSM, chondroitinSensible for a growing dog, none with a quantity.
Mixed tocopherolsNatural preservative.

No vitamin or mineral panel is published, so none of the doses is known.

Named ingredients

Salmon (min 45% - Deboned Salmon,Dried Salmon), Potato (min 26%), Sunflower Oil, Beet Pulp, Potato Protein, Dried Egg, Salmon Oil, Salmon Stock, Vitamins, Brewers Yeast, Minerals, Linseeds, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Yucca Extract, Cranberries, Nucleotides, Glucosamine, MSM, Chondroitin. Naturally preserved with mixed tocopherols

Against the range

One grain-free growth kibble. Salmon at a minimum of 45%, split into deboned and dried, is the only fish or meat; potato at a minimum of 26% carries the starch, and calcium is printed at 1.35% of dry matter.

Nutritional analysis

Declared analysis

Energy

363.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

30%

Fat

16%

Fibre

2.5%

Ash

8.5%

Moisture

Dry weight

Protein

32.6%

Fat

17.4%

Fibre

2.7%

Ash

9.2%

Carbs

38.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38.6%

Carbs

47.5%

Oils

11.8%

Other

2.1%

Pricing & size