Simpsons

Simpsons Premium Puppy review

Name: Simpsons Premium Puppy
Brand: Simpsons

64.1/100Good

DryPuppy

A sound growth kibble in our Good band, built on dried chicken with the fat and gravy from the same bird. What sets it apart for anyone rearing a big pup is the calcium line: it is printed, and at 1.37% of dry matter it sits where growth wants it. The supplement tail is long but unmeasured.

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Our view

Likely to suit

Puppies raised on chicken. Dried meat, fat and gravy all come from the one bird
Large-breed pups, with calcium declared and in range
Lively pups who burn through their bowl: protein 30.0% and fat 18.0% as fed
Owners who like gut and joint extras named on the list, from MOS and FOS to glucosamine and chondroitin
A moderate starch load, an estimated 34.5% of dry matter against 39.0% for the typical puppy kibble

Worth watching

Maize in the base, so this is not a grain-free bowl
Salmon oil, which matters if your pup is avoiding fish
Potato protein mid-list, a plant top-up to the protein total

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

64.1/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for puppies of every size, toy to giant. Start from the feeding chart on the bag and adjust to your pup's shape as growth slows.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Simpsons Premium Puppy 64.1

All one Good. Typical dry food: Good.

A little ahead of the typical puppy kibble, held back mainly by a long supplement list that names no quantities.

What's in it

Dried chickenmin 34%Water comes out before mixing, so the 34% is close to what ends up in the kibble.
Brown ricemin 26%Most of the binding.
Chicken fat9%The main energy carrier, and it names its bird.
Oats, maizeThe rest of a conventional cereal base.
Dried egg, beet pulpBeet pulp is the fibre, gentle and well tolerated.
Potato proteinLifts the protein total. A plant protein, so read it as a topper and not as meat.
Chicken gravy3%
Brewers yeast, salmon oil, linseedsSalmon oil and linseeds cover omega 3. The salmon oil brings fish into the allergen picture.
Minerals, vitaminsUn-itemised, with no quantities.
Yucca, cranberries, MOS, FOS, nucleotides, L-Carnitine, glucosamine, MSM, chondroitinSensible extras for gut and joints, none with an amount.

No vitamin or mineral panel is published, so none of the supplements has a quantity.

Named ingredients

Dried Chicken (min 34%), Brown Rice (min 26%), Chicken Fat (9%), Oats, Maize, Dried Egg, Beet Pulp, Potato Protein, Chicken Gravy (3%), Brewers Yeast, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Nucleotides, L-Carnitine, Glucosamine, MSM, Chondroitin.

Against the range

One growth kibble. Dried chicken leads at a minimum of 34%, brown rice follows at a minimum of 26%, and the chicken fat and chicken gravy keep the flavouring on the same bird. Calcium is printed and converts to 1.37% of dry matter.

Nutritional analysis

Declared analysis

Energy

369.1 kcal/100g

Estimated using Modified Atwater factors*

Protein

30%

Fat

18%

Fibre

3.75%

Ash

8.5%

Moisture

Dry weight

Protein

32.6%

Fat

19.6%

Fibre

4.1%

Ash

9.2%

Carbs

34.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

41.4%

Carbs

47.9%

Oils

9.4%

Other

1.3%

Pricing & size