79/100Excellent
7 varietiesBrand
Simpsons
Brand review
Simpsons dog food review
Simpsons runs dry and wet side by side, 11 kibbles and 7 tins. Most of the range is grain free and most of it carries joint support extras. The brand average sits in our Good band. Nine products read Excellent, led by the wet food and the 80/20 kibble, and nutritional balance is the pillar that pulls the rest down.
Average score
64
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
7
Dry · Wet
Range at a glance
Broad range- Foods reviewed
- 7
- Food types
- Dry, Wet
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Joint support, High energy, Sensitive stomach
Currently reviewed Simpsons foods
- 179/100
- 276/100
- 364/100
- 462/100
- 558/100
- 657/100
- 749/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ Under £30 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Dogs fed wet foodGrain-free recipesSensitive stomachsJoint-support extras
Summary figures are derived from this brand’s 7 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Simpsons: the closer look
The range
Eighteen products, 11 dry and 7 wet. The Adult Wet Food range is the largest at seven recipes, then Adult Sensitive with four. Adult, 80/20, Puppy, Puppy Sensitive and Senior and Light are one or two products each. Adult labels dominate, senior appears on 11 products and puppy on 9.
Ingredients
Chicken leads on product count, with lamb, salmon, fish, turkey and goose behind it, and kangaroo turns up in the wet range. Fourteen products are grain free. The dry labels lean on glucosamine, chondroitin and MSM for joints, with salmon oil, linseed, yucca and a prebiotic on the 80/20.
Nutrition
The tins sit around 10.0% to 11.2% protein as fed at 76 to 119 kcal per 100g. The kibble runs 24.0% to 38.0% protein, with the 80/20 at the top of that. Protein and processing reads Outstanding on seven products, and nutritional balance is Average on seven.
Strengths
- Wet range reads Excellent throughout
- Outstanding transparency on 12 products
- Joint support on 11 recipes
Limitations
- Nutritional balance Average on seven products
- Senior and Light reads a band below
- No raw, fresh or cold-pressed food
Where it is less of a fit
- If you want raw or cold-pressed food, check the formats, since Simpsons is dry and wet
- If nutritional balance leads your choice, check it recipe by recipe, as seven products read Average there
- If you feed a senior or light diet, check that range, which reads Average while the rest read higher
Score overview
The Good band read is an average of two halves. The wet range reads Excellent on all seven recipes and the 80/20 kibble matches it, while the Sensitive, Adult and Puppy kibbles read Good. Senior and Light is the single Average product. Transparency is Outstanding on 12 products and value is Excellent on nine.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Simpsons dog foods
7 foods, ranked by score
76/100Excellent2 varieties
64/100Good
62/100Good4 varieties
58/100Good2 varieties
57/100Good
49/100Average
Related dog food guides
Ranked shortlists that include Simpsons foods.
Simpsons — common questions
Is Simpsons good dog food?
Across 7 reviewed foods, Simpsons averages 64/100, which we rate Good. It suits dogs fed wet food, grain-free recipes, sensitive stomachs, joint-support extras.
Which Simpsons dog food scores highest?
Simpsons Premium Adult Wet Food leads the range at 79/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Simpsons best for?
Its reviewed foods are best suited to dogs fed wet food, grain-free recipes, sensitive stomachs, joint-support extras. Use the Food Finder to match a specific food to your dog's age, size and needs.
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