Simpsons

Simpsons Premium Adult: Chicken & Brown Rice review

Name: Simpsons Premium Adult: Chicken & Brown Rice
Brand: Simpsons

58.2/100Good

DryAdult

Flavour

A British kibble on dried meat and brown rice, in two flavours that share one skeleton and swap the headline animal. Both earn our Good band. The effort goes into the small print, with prebiotics, nucleotides and a joint trio, though none carries a dose.

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Our view

Likely to suit

Owners who like a dried meat first on the list, ahead of any cereal
Dogs that do well on rice and oats
Older dogs feeling their hips, with glucosamine, MSM and chondroitin in both
Any size of dog. The feeding table runs from toy breeds to giants
A gut-minded owner: MOS, FOS, beet pulp and brewers yeast are all present

Worth watching

Chicken fat in both recipes, the lamb bag included
Salmon oil in both, so neither is fish free
Maize and oats behind the rice, so cereal is a real part of the food
No amounts printed for the supplements, vitamins or minerals

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

58.2/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size. If you are ruling out chicken or fish on purpose, neither flavour will do it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Chicken 58.2
Lamb 56.8

All two Good. Typical dry food: Good.

Very little separates the two, and the lamb trails the chicken by a shade on a smaller meat figure and more ash.

What's in it

Dried chickenmin 30%Water already gone, so the share holds.
Brown ricemin 26%Bran left on, so more fibre than polished rice.
Maize, oats
Chicken fat9%
Beet pulp, chicken gravy3% gravyThe gravy is brushed on for palatability.
Dried egg, brewers yeast
Salmon oil, linseedsThe omega 3 pairing for skin and coat.
Yucca extract, cranberry extract
MOS, FOS, nucleotides, glucosamine, MSM, chondroitinNo quantity against any of them.
Minerals, vitaminsNot itemised.

No vitamin or mineral amounts published, so there is no zinc or vitamin E figure to check.

Named ingredients

Dried Chicken (min 30%), Brown Rice (min 26%), Maize, Oats, Chicken Fat (9%) Beet Pulp, Chicken Gravy (3%) Dried Egg, Brewers Yeast, Salmon Oil, Linseeds, Yucca Extract, Cranberry Extract, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Nucleotides, Glucosamine, MSM, Chondroitin, Minerals, Vitamins. Naturally preserved with mixed tocopherols

Against the range

Meat: Dried chicken, min 30%; Dried lamb, min 28%.
Ash: 8.0%; 10.0% on the lamb.
Potato protein: None; Added to the lamb.
Cranberry: Extract; Whole cranberries in the lamb.

The cleaner build of the two, by a shade.

Both flavours open on dried meat, so the printed share is near what ends up in the kibble: dried chicken at a minimum of 30% or dried lamb at a minimum of 28%. Brown rice at a minimum of 26% carries both, with maize and oats behind. Chicken fat and salmon oil supply the fat in each.

The tail is the same on both: prebiotics, nucleotides, dried egg and a joint trio, none with a quantity. Minerals and vitamins are listed without a breakdown.

Nutritional analysis

Declared analysis

Energy

361 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

16%

Fibre

3.7%

Ash

Moisture

Dry weight

Protein

26.1%

Fat

17.4%

Fibre

Ash

8.7%

Carbs

43.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33%

Carbs

49.5%

Oils

11%

Other

6.6%

Pricing & size