

Simpsons
Simpsons Premium Adult: Lamb & Brown Rice review
A British kibble on dried meat and brown rice, in two flavours that share one skeleton and swap the headline animal. Both earn our Good band. The effort goes into the small print, with prebiotics, nucleotides and a joint trio, though none carries a dose.
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Our view
Likely to suit
- Owners who like a dried meat first on the list, ahead of any cereal
- Dogs that do well on rice and oats
- Older dogs feeling their hips, with glucosamine, MSM and chondroitin in both
- Any size of dog. The feeding table runs from toy breeds to giants
- A gut-minded owner: MOS, FOS, beet pulp and brewers yeast are all present
Worth watching
- Chicken fat in both recipes, the lamb bag included
- Salmon oil in both, so neither is fish free
- Maize and oats behind the rice, so cereal is a real part of the food
- No amounts printed for the supplements, vitamins or minerals
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. If you are ruling out chicken or fish on purpose, neither flavour will do it.
Dry
Adult
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Chicken 58.2
- Lamb 56.8
All two Good. Typical dry food: Good.
Very little separates the two, and the lamb trails the chicken by a shade on a smaller meat figure and more ash.
What's in it
- Dried lambmin 28%Water already gone.
- Brown ricemin 26%
- Maize, oats
- Chicken fatChicken in a lamb bag.
- Beet pulp, dried egg, lamb gravy3% gravy
- Brewers yeast
- Potato proteinShores up the protein total.
- Salmon oil, linseedsOmega 3, and fish on the label.
- Minerals, vitamins, yucca extract, cranberries
- MOS, FOS, nucleotides, glucosamine, MSM, chondroitinUnquantified.
No vitamin or mineral amounts published, so there is no zinc or vitamin E figure to check.
Named ingredients
Against the range
- Meat
- Dried lamb, min 28%
- Dried chicken, min 30%.
- Ash
- 10.0%
- 8.0% on the chicken.
- Potato protein
- Added
- The chicken does without.
- Fat source
- Chicken fat
- The same in the chicken.
The flavour for a dog that prefers lamb, though it is not free of chicken.
Both flavours open on dried meat, so the printed share is near what ends up in the kibble: dried chicken at a minimum of 30% or dried lamb at a minimum of 28%. Brown rice at a minimum of 26% carries both, with maize and oats behind. Chicken fat and salmon oil supply the fat in each.
The tail is the same on both: prebiotics, nucleotides, dried egg and a joint trio, none with a quantity. Minerals and vitamins are listed without a breakdown.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
24%
16%
3%
10%
8%
Dry weight
26.1%
17.4%
3.3%
10.9%
42.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
34%
60.6%
4.2%
1.2%
Pricing & size
- Price per kilo
- £4.75 (RRP)
- Pack
- 12kg, 2kg, 2 x 12kg
- A 15kg dog eats
- 150 to 255 g a day, 200 in the middle
- Cost per day, 15kg dog
- £0.95
Middle of the market for a dry food, with the price a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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