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Simpsons Premium Adult – Lamb & Brown Rice

Simpsons

Simpsons Premium Adult: Lamb & Brown Rice review

56.8/100Good
DryAdult

A British kibble on dried meat and brown rice, in two flavours that share one skeleton and swap the headline animal. Both earn our Good band. The effort goes into the small print, with prebiotics, nucleotides and a joint trio, though none carries a dose.

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Our view

Likely to suit

  • Owners who like a dried meat first on the list, ahead of any cereal
  • Dogs that do well on rice and oats
  • Older dogs feeling their hips, with glucosamine, MSM and chondroitin in both
  • Any size of dog. The feeding table runs from toy breeds to giants
  • A gut-minded owner: MOS, FOS, beet pulp and brewers yeast are all present

Worth watching

  • Chicken fat in both recipes, the lamb bag included
  • Salmon oil in both, so neither is fish free
  • Maize and oats behind the rice, so cereal is a real part of the food
  • No amounts printed for the supplements, vitamins or minerals

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
56.8/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adults of every size. If you are ruling out chicken or fish on purpose, neither flavour will do it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context
  1. Chicken 58.2
  2. Lamb 56.8

All two Good. Typical dry food: Good.

Very little separates the two, and the lamb trails the chicken by a shade on a smaller meat figure and more ash.

What's in it
  • Dried lambmin 28%Water already gone.
  • Brown ricemin 26%
  • Maize, oats
  • Chicken fatChicken in a lamb bag.
  • Beet pulp, dried egg, lamb gravy3% gravy
  • Brewers yeast
  • Potato proteinShores up the protein total.
  • Salmon oil, linseedsOmega 3, and fish on the label.
  • Minerals, vitamins, yucca extract, cranberries
  • MOS, FOS, nucleotides, glucosamine, MSM, chondroitinUnquantified.

No vitamin or mineral amounts published, so there is no zinc or vitamin E figure to check.

Named ingredients

Dried Lamb (min 28%), Brown Rice (min 26%), Maize, Oats, Chicken Fat, Beet Pulp, Dried Egg, Lamb Gravy (3%)Brewers Yeast, Potato Protein, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Mannanoligosaccharides (MOS), Fructooligosacharides (FOS), Nucleotides, Glucosamine, MSM, Chondroitin.
Against the range
Meat
Dried lamb, min 28%
Dried chicken, min 30%.
Ash
10.0%
8.0% on the chicken.
Potato protein
Added
The chicken does without.
Fat source
Chicken fat
The same in the chicken.

The flavour for a dog that prefers lamb, though it is not free of chicken.

Both flavours open on dried meat, so the printed share is near what ends up in the kibble: dried chicken at a minimum of 30% or dried lamb at a minimum of 28%. Brown rice at a minimum of 26% carries both, with maize and oats behind. Chicken fat and salmon oil supply the fat in each.

The tail is the same on both: prebiotics, nucleotides, dried egg and a joint trio, none with a quantity. Minerals and vitamins are listed without a breakdown.

Nutritional analysis

Declared analysis

Energy
356.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

16%

Fibre

3%

Ash

10%

Moisture

8%

Dry weight

Protein

26.1%

Fat

17.4%

Fibre

3.3%

Ash

10.9%

Carbs

42.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

34%

Carbs

60.6%

Oils

4.2%

Other

1.2%

Pricing & size
Price per kilo
£4.75 (RRP)
Pack
12kg, 2kg, 2 x 12kg
A 15kg dog eats
150 to 255 g a day, 200 in the middle
Cost per day, 15kg dog
£0.95

Middle of the market for a dry food, with the price a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026