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Simpsons Premium Adult Sensitive – Salmon & Potato

Simpsons

Simpsons Premium Adult Sensitive: Salmon & Potato review

53.6/100Good
DryAdultSenior

A grain-free range that answers a sensitive stomach by shortening the list. One animal leads each of the four bags, potato sits underneath, and all four land in our Good band. Beet pulp and a pair of prebiotics do the settling work.

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Our view

Likely to suit

  • A dog whose digestion prefers no cereal at all
  • Owners chasing a settled gut: beet pulp, brewers yeast, MOS and FOS are all in the mix
  • A dog that has stopped thriving on chicken and rice, with duck, lamb and salmon alongside
  • Rotation feeders. The four share one construction
  • Older dogs, with glucosamine, MSM and chondroitin in every bag

Worth watching

  • Salmon oil in every recipe, so none is fish free
  • Lamb gravy in the duck recipe rules out a duck-only trial
  • Dried egg in all four, if egg is the ingredient you are avoiding

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
53.6/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for adults of every size, with the salmon also listed for seniors. The label asks 195 to 295 grams for dogs of 15kg to 25kg, and the waistline settles anything in between.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context
  1. Chicken 62.0
  2. Lamb 60.7
  3. Salmon 53.6
  4. Duck 53.5

All four Good. Typical dry food: Good.

The gaps between the four are small, and a working starch share and an unquantified vitamin line are what hold the range at Good.

What's in it
  • Salmon: deboned salmon, dried salmonmin 45%No animal fat inside this bracket.
  • Potatomin 32%The most potato in the range.
  • Sunflower oilDoes the work animal fat does elsewhere.
  • Beet pulp, dried egg, brewers yeast
  • Salmon stock, salmon oil, linseedsThe stock keeps the bowl tempting.
  • Minerals, vitaminsNo amounts printed.
  • Yucca extract, cranberries, nucleotides, MOS, FOS
  • Glucosamine, MSM, chondroitin

Named ingredients

Salmon (min 45% - Deboned Salmon, Dried Salmon), Potato (min 32%), Sunflower Oil, Beet Pulp, Dried Egg, Brewers Yeast, Salmon Stock, Salmon Oil, Linseeds, Minerals, Vitamins, Yucca Extract, Cranberries, nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin. Naturally preserved with mixed tocopherols
Against the range
Potato
min 32%
min 26% on the other three.
Animal content
All fish, dried egg aside
Land meat plus salmon oil elsewhere.
Life stage
Adult and senior
Adult only on the others.

The cleanest single-animal bag of the four, and the one listed for seniors.

Each bag names one animal first with a minimum share, and a bracket shows how it is built; on the chicken, lamb and duck the animal fat sits inside that figure. Potato binds every recipe and no cereal appears anywhere. Beet pulp, brewers yeast, MOS, FOS and nucleotides do the digestive work, and salmon oil with linseeds supplies the omegas.

Protein converts to 27.2% of dry matter across the range, with estimated carbohydrate between 41.8% and 45.6%. Vitamins and minerals are two bare line items with no amounts. Glucosamine, MSM and chondroitin are in every bag.

Nutritional analysis

Declared analysis

Energy
353.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

25%

Fat

14%

Fibre

3%

Ash

8%

Moisture

8%

Dry weight

Protein

27.2%

Fat

15.2%

Fibre

3.3%

Ash

8.7%

Carbs

45.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.5%

Carbs

44.3%

Oils

10.6%

Other

4.6%

Pricing & size
Price per kilo
£5.62 (RRP)
Pack
12kg, 2kg, 2 x 12kg
A 15kg dog eats
145 to 245 g a day, 195 in the middle
Cost per day, 15kg dog
£1.10

Mid-market for a dry food, and a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026