

Simpsons
Simpsons Premium Adult Wet Food: Organic Lamb review
Seven adult wet recipes built to one plan, where the animal is the only thing that changes, and the choice runs from organic chicken to kangaroo, ostrich, wild boar and venison. Protein leads and starch stays low across the range. Every recipe lands in our Excellent band.
Our view
Likely to suit
- A dog that needs a meat it has never eaten, from kangaroo and ostrich to wild boar, venison, rabbit and goose
- Single-animal diets, in the kangaroo, organic chicken or lamb
- Owners who care where the plants come from. The vegetables are organic on every label
- Weight gainers, with the kangaroo at 3.5% fat as fed
- Rotation, since the vegetable base holds steady while the meat moves
- Protein at the front, from 38.5% to 58.9% of dry matter
Worth watching
- Vitamins and minerals sit on a single line with no doses, so that part is taken on trust
- The lamb names its meat simply as lamb and lists minerals with no vitamin line
- Only the meat carries a percentage
- Portion sizes differ a lot between packs that look the same on the shelf
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Sold as an adult wet food for every size. No label prints calories, so check where your chosen pack sits in the range before judging the portion.
Wet
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Venison 79.5
- Organic Lamb 78.9
- Duck 78.8
- Wild Boar 78.7
- Organic Chicken 77.8
- Four Bird 77.7
- Kangaroo 75.9
All seven Excellent. Typical wet food: Excellent.
No weak member in seven: the venison with rabbit leads, the kangaroo is the gentlest, and the rest gather close together.
What's in it
- Fresh meat: lamb60%Listed as lamb, not organic lamb, despite the pack name.
- Organic potatoesThe starch, and the reason the carbohydrate estimate is not zero.
- Organic carrots, organic pumpkin
- Organic spinach
- MineralsNo vitamin line beside it, and no doses.
The additive entry reads minerals only, with no vitamin line on this label.
Named ingredients
Against the range
- Fat
- 8.0% as fed
- The richest; the kangaroo is 3.5%.
- Energy
- 119 kcal per 100g, our estimate
- Down to 76 on the kangaroo.
- Moisture
- 74.0%
- Up to 81.0% on the kangaroo.
- Additives
- Minerals
- Vitamins and minerals on the other six.
The richest pack and a single animal, so it suits a dog that needs more energy from a smaller bowl.
Every recipe follows one plan: 60% fresh meat, with the species and their shares named inside it, then organic potatoes, carrots, pumpkin and spinach, then a single vitamins and minerals line with no doses. Only the meat carries a percentage. Kangaroo, organic chicken and lamb each stand alone; the rest pair two animals or, in the four bird, split four.
What moves is the animal and the water. Moisture runs from 74.0% to 81.0%, protein from 38.5% to 58.9% of dry matter, and our energy estimates from 76 to 119 kcal per 100g.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
10%
8%
0.4%
3%
74%
Dry weight
38.5%
30.8%
1.5%
11.5%
17.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60%
24%
9%
6.4%
0.6%
Pricing & size
- Price per kilo
- £5.25 (RRP)
- Pack
- 400g, 6 x 400g
- A 15kg dog eats (our estimate)
- 425 to 515 g a day, 470 in the middle
- Cost per day, 15kg dog
- £2.47
The most energy-dense pack, so the portions are the smallest of the seven.
Fair value for what is in the tray.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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