

Platinum
Platinum Menu Adult Wet: Duck + Turkey review
Six of the seven in our Outstanding band, with the Iberico and Turkey a whisker behind in Excellent. Few wet ranges are built like this: 83% named fresh meat or fish on every label and nothing vague behind it. Lower moisture than most wet food makes it denser, so portions are smaller.
Our view
Likely to suit
- Owners who want every animal named and given a figure
- Dogs with modest appetites. These run from 157 to 178 kcal per 100g, where the typical adult wet food sits at 97
- Keeping cereal out of the bowl, on six of the seven
- Fish-fed dogs, with sardine, tuna and trout and no land animal on the Fish recipe
- Rotation across beef, chicken, duck, turkey, pork and fish on one construction
- A full dinner from a tin, with no topper needed
Worth watching
- Lower moisture than most wet food, so keep a full water bowl alongside
- Broken rice and salmon oil behind the chicken in the Chicken recipe, so it is not single protein
- Calcium generous for adult maintenance; mention it at your next vet visit if your dog is already supplemented
- The Fish label prints vitamin E, copper and zinc only
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. The maker's chart puts a 15kg dog at about 465 grams a day, less than a standard wet food asks, so weigh the first portions.
Wet
Adult
Toy, Small, Medium, Large, Giant
Duck
The score, in context
- Beef + Chicken 86.3
- Fish + Chicken 85.7
- Fish 85.6
- Turkey + Salmon 85.6
- Chicken 84.7
- Duck + Turkey 80.2
- Iberico + Turkey 79.9
Seven recipes across Outstanding and Excellent. Typical wet food: Excellent.
Almost every recipe clears the typical wet food outright, so the choice comes down to which animal suits your dog.
What's in it
- Fresh duck meat42%
- Fresh turkey meat41%
- Dried brewers' yeast
- Dried broccoli, carrots, leek
- PeasIn place of potato on this one.
- Salmon oil, olive oil
Vitamin D3 at 480 IU and vitamin E at 60 mg, with copper, zinc and selenium.
Named ingredients
Against the range
- Meat
- Duck 42%, turkey 41%
- The only duck in the range.
- Starch
- Peas
- Potato on most, rice on the Chicken.
- Calcium, dry matter
- 2.88%
- Only the Turkey and Salmon runs higher.
A sensible stop for a dog that has worked through the usual poultry.
Every recipe declares its fresh meat or fish to 83%, each animal named with a percentage, and no label carries a category term such as meat and animal derivatives or cereals. The lists run to between five and eight items. Dehydrated potato carries the starch on most, broken rice on the Chicken and peas on the Duck and Turkey.
Olive oil is on all seven and salmon oil on five. Moisture runs from 65% to 69%, so energy sits at 157 to 178 kcal per 100g. Calcium converts to between 1.62% and 3.06% of dry matter, generous for adult maintenance.
Nutritional analysis
Declared analysis
14.6%
9.9%
0.6%
2.9%
67%
Dry weight
44.2%
30%
1.8%
8.8%
15.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
83%
10.2%
1.8%
1.8%
0.8%
2.4%
Pricing & size
- Price per kilo
- £7.47 (RRP)
- Pack
- 375g: 12 x 375g, 24 x 375g, 36 x 375g, 48 x 375g, 60 x 375g, 72 x 375g, 185g: 12 x 185g, 24 x 185g, 36 x 185g, 48 x 185g, 60 x 185g, 72 x 185g, 90g: 12 x 90g, 24 x 90g, 48 x 90g, 36 x 90g, 60 x 90g, 72 x 90g
- A 15kg dog eats
- 405 to 525 g a day, 465 in the middle
- Cost per day, 15kg dog
- £3.47
Middle of the market for a wet food, and good value for what it holds.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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