Platinum

Platinum Menu Adult Wet: Chicken review

Name: Platinum Menu Adult Wet: Chicken
Brand: Platinum

84.7/100Outstanding

WetAdult

Flavour

Six of the seven in our Outstanding band, with the Iberico and Turkey a whisker behind in Excellent. Few wet ranges are built like this: 83% named fresh meat or fish on every label and nothing vague behind it. Lower moisture than most wet food makes it denser, so portions are smaller.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Owners who want every animal named and given a figure
Dogs with modest appetites. These run from 157 to 178 kcal per 100g, where the typical adult wet food sits at 97
Keeping cereal out of the bowl, on six of the seven
Fish-fed dogs, with sardine, tuna and trout and no land animal on the Fish recipe
Rotation across beef, chicken, duck, turkey, pork and fish on one construction
A full dinner from a tin, with no topper needed

Worth watching

Lower moisture than most wet food, so keep a full water bowl alongside
Broken rice and salmon oil behind the chicken in the Chicken recipe, so it is not single protein
Calcium generous for adult maintenance; mention it at your next vet visit if your dog is already supplemented
The Fish label prints vitamin E, copper and zinc only

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

84.7/100Outstanding

Protein and processingExcellent

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for adults of every size. The maker's chart puts a 15kg dog at about 465 grams a day, less than a standard wet food asks, so weigh the first portions.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Beef + Chicken 86.3
Fish + Chicken 85.7
Fish 85.6
Turkey + Salmon 85.6
Chicken 84.7
Duck + Turkey 80.2
Iberico + Turkey 79.9

Seven recipes across Outstanding and Excellent. Typical wet food: Excellent.

Almost every recipe clears the typical wet food outright, so the choice comes down to which animal suits your dog.

What's in it

Fresh chicken meat83%The one-animal recipe.
Broken riceThe only grain in the range.
Dehydrated broccoli, carrots, leek
Salmon oil
Dried brewers' yeast
Olive oil

Vitamin D3 at 480 IU and vitamin E at 60 mg, with copper, zinc and selenium.

Salmon oil and rice sit behind the chicken, so this is one meat, not one ingredient.

Named ingredients

Fresh Chicken meat (83 %), broken rice, dehydrated vegetables (broccoli, carrots, leek), salmon oil, dried brewers' yeast, olive oil.

Against the range

Meat: Chicken 83%; Two or three animals on the other six.
Starch: Broken rice; Potato or peas on the others.
Carbohydrate, dry matter: 22.0%; The highest; the rest run 8.1% to 15.6%.
Energy: 178 kcal per 100g; The densest of the seven.

A single-meat dinner for a dog that does well on chicken and has no trouble with rice.

Every recipe declares its fresh meat or fish to 83%, each animal named with a percentage, and no label carries a category term such as meat and animal derivatives or cereals. The lists run to between five and eight items. Dehydrated potato carries the starch on most, broken rice on the Chicken and peas on the Duck and Turkey.

Olive oil is on all seven and salmon oil on five. Moisture runs from 65% to 69%, so energy sits at 157 to 178 kcal per 100g. Calcium converts to between 1.62% and 3.06% of dry matter, generous for adult maintenance.

Nutritional analysis

Declared analysis

Energy

178.1 kcal/100g

Protein

15%

Fat

9.7%

Fibre

0.6%

Ash

Moisture

65%

Dry weight

Protein

42.9%

Fat

27.7%

Fibre

1.7%

Ash

5.7%

Carbs

22%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

83%

Added water

10.2%

Carbs

Veg

1.4%

Oils

Other

0.4%

Pricing & size

Price per kilo: £7.47 (RRP)
Pack: 375g: 12 x 375g, 24 x 375g, 36 x 375g, 48 x 375g, 60 x 375g, 72 x 375g, 185g: 12 x 185g, 24 x 185g, 36 x 185g, 48 x 185g, 60 x 185g, 72 x 185g, 90g: 12 x 90g, 24 x 90g, 36 x 90g, 48 x 90g, 60 x 90g, 72 x 90g
A 15kg dog eats: 405 to 525 g a day, 465 in the middle
Cost per day, 15kg dog: £3.47

Middle of the market for a wet food, and good value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.