73/100Excellent
Brand
Icepaw
Brand review
Icepaw dog food review
Icepaw is fish led: herring on three products and salmon on one. Five products split three dry and two wet, for adults and one puppy. The brand average sits in our Good band, and the two wet foods are the strongest part at Excellent. Format is what shapes the choice, as the kibble reads a band or two below the wet.
Average score
61
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
5
Dry · Wet
Range at a glance
Broad range- Foods reviewed
- 5
- Food types
- Dry, Wet
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Single protein, Joint support
Currently reviewed Icepaw foods
- 173/100
- 271/100
- 364/100
- 451/100
- 547/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ £50–80 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Fish-led recipesHerring and salmon feedersWet and dry in one brandGrain-free wet food
Summary figures are derived from this brand’s 5 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Icepaw: the closer look
The range
Five products in five ranges, three dry and two wet. Adult Pure 24/12 and Reset Pure 23/11 are the adult kibbles, with Puppy Junior Pure 29/17 for puppies. Salmon Pure and Filet Pure are the wet foods, both grain free and single protein.
Ingredients
Herring leads on three recipes and salmon on one. The two wet foods are grain free and single protein. The dry recipes carry glucosamine for joints, with linseed, salmon oil and yucca on the labels, and taurine on one of them.
Nutrition
The dry food reads 23.0 to 29.0% protein as fed, with energy of 339 to 369 kcal per 100g. The wet sits at 9.5 and 11.5% protein, with 58 to 119 kcal per 100g. Nutritional balance runs from Outstanding down to Average across the five products.
Strengths
- Fish-led recipes across the range
- Two wet foods read Excellent
- Transparency Outstanding or Excellent throughout
Limitations
- A small range of five products
- Reset Pure reads a band below
- Nutritional balance reads Average on two
Where it is less of a fit
- If the dry needs to hold up next to the wet, check the bands, as Reset Pure sits at Average
- If you want nutritional balance high throughout, check that pillar, which is Average on two products
- If you have a senior to feed, check the labels, since they cover adults and one puppy
Score overview
Transparency is Outstanding or Excellent on all five products, and the two wet foods read Excellent overall, which lifts the brand average into our Good band. Protein and processing is the split read, Excellent on two products and Average on two. Reset Pure 23/11 is the one recipe that reads Average.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Icepaw dog foods
5 foods, ranked by score
71/100Excellent
64/100Good
51/100Good
47/100Average
Related dog food guides
Ranked shortlists that include Icepaw foods.
Icepaw — common questions
Is Icepaw good dog food?
Across 5 reviewed foods, Icepaw averages 61/100, which we rate Good. It suits fish-led recipes, herring and salmon feeders, wet and dry in one brand, grain-free wet food.
Which Icepaw dog food scores highest?
Icepaw Filet Pure leads the range at 73/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Icepaw best for?
Its reviewed foods are best suited to fish-led recipes, herring and salmon feeders, wet and dry in one brand, grain-free wet food. Use the Food Finder to match a specific food to your dog's age, size and needs.
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