Icepaw

Icepaw Adult Pure 24/12 review

Name: Icepaw Adult Pure 24/12
Brand: Icepaw

51.5/100Good

DryAdult

A fish and rice kibble you can read start to finish without pausing, and a Good result in our scoring. Herring meal is the only named animal ingredient. Salmon oil at 4% is a proper helping, and the additive panel is dosed line by line, taurine included.

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Our view

Likely to suit

Dogs that thrive on fish, with herring the only named animal on the list
Owners who would sooner read ten ingredients than ninety
A coat that needs help: salmon oil at 4%, with linseed oil behind it
An additive panel in print, with taurine at 2000mg and vitamin E at 330mg per kilo

Worth watching

The added fat is just animal fat, so a strict elimination diet has no firm ground here
Rice, rice flour and broken rice together make this a cereal-based food behind the fish

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

51.5/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyExcellent

ValueGood

The details

Dog fit

Listed for adults. There is no portion table on the label, so weigh the first week out and adjust to the waistline.

Food type

Dry

Life stage

Adult

Breed size

Toy

Main protein

Herring

The score, in context

Icepaw Adult Pure 24/12 51.5

All one Good. Typical dry food: Good.

Rice in three grinds and an unnamed animal fat stop it climbing; a single named fish, a real dose of salmon oil and a fully printed additive panel are what it does well.

What's in it

Fish meal (herring)23%Does all the animal work. A meal's water is gone before weighing, and the species is named.
Rice, rice flour22% eachThe same grain in two grinds, so the cereal share is bigger than it first looks.
Animal fatNo species given: the one line on the label that leaves you guessing.
Broken rice7%The third form of rice.
Salmon oil4%A generous pour of marine omega 3 for skin, coat and joints.
Dried beet pulpThe fibre.
Linseed oil0.2%A little plant omega 3.
Glucosamine HCL, yucca schidigera0.01% eachJoints and odour, at levels too small to do heavy lifting.

A full panel in print: taurine, vitamins C and E as antioxidants, choline chloride for the liver, the B vitamins, and zinc, iron, manganese, copper, iodine and selenium.

Named ingredients

Fish meal (herring) 23%, rice 22%, rice flour 22%, animal fat, broken rice 7%, salmon oil 4%, dried beet pulp, linseed oil 0.2%, glucosamine HCL 0.01%, yucca schidigera 0.01%

Against the range

Nutritional analysis

Declared analysis

Energy

343.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

12%

Fibre

3.6%

Ash

6.3%

Moisture

Dry weight

Protein

26.4%

Fat

13.2%

Fibre

Ash

6.9%

Carbs

49.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23%

Carbs

63.3%

Oils

13.7%

Pricing & size