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Icepaw Adult Pure 24/12 – —

Icepaw

Icepaw Adult Pure 24/12 review

50.5/100Good
DryAdult

Icepaw Adult Pure 24/12 is a fish and rice kibble with an ingredient list you can read start to finish without pausing. Herring fish meal at 23% is the only named animal ingredient, and rice turns up in three forms to carry the starch. Salmon oil at 4% is a proper helping of marine oil, not a splash. The additive panel is dosed line by line, taurine included. It comes out in our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your dog does best on fish, few bags come simpler or more fish led than this one.

  • Dogs that thrive on fish, with herring the only named animal anywhere on the list
  • Owners who would rather read nine ingredients than ninety
  • Dogs with a coat that needs help, given salmon oil at 4% with linseed oil behind it
  • Owners who like an additive panel dosed in print, with taurine at 2000mg and vitamin E at 330mg per kilo

Worth watching

A short label still leaves a few things to check.

  • The added fat is called animal fat and nothing more, so a strict elimination diet has no firm ground here even though the meat itself is fish
  • Rice, rice flour and broken rice together make up a large share of the recipe, so it is a cereal based food behind the fish at the front

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
50.5/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The Details

Dog fit

If your dog does best on fish, few bags come simpler or more fish led than this one. A short label still leaves a few things to check.

Food type

Dry

Life stage

Adult

Breed size

Toy

Main protein

Herring

The score, in context

Our Good band takes this one, and the median adult dry food is there too.

Two things stop it climbing further. Rice in three grinds adds up to a large part of the recipe, and the fat is declared simply as animal fat with no species attached. What it does well is genuine: a single named fish carrying the protein, a real 4% of salmon oil, moisture declared rather than assumed, and an additive panel that prints a figure against every line.

What's in it

Ingredients, as declared: Fish meal (herring) 23%, rice 22%, rice flour 22%, animal fat, broken rice 7%, salmon oil 4%, dried beet pulp, linseed oil 0.2%, glucosamine HCL 0.01%, yucca schidigera 0.01%

Named ingredients

Fish meal (herring) 23%, rice 22%, rice flour 22%, animal fat, broken rice 7%, salmon oil 4%, dried beet pulp, linseed oil 0.2%, glucosamine HCL 0.01%, yucca schidigera 0.01%

Nutritional additives

Vitamin a 18000 I.e. Vitamin D3 1800 I.e. Vitamin E 330 mg, Vitamin B1 8.6 mg, Vitamin B2 12.9 mg, Vitamin B6 4.6 mg, Vitamin B12 72 Mcg, Taurine 2000 mg, Vitamin C 200 mg, Choline Chloride 960 mg, D Pantothenic Acid 24 mg, Nicotinic Acid 54 mg, Folic Acid 1.4 mg, Biotin 480mcg, Iron as Iron-II-Sulphate (E1) 91 mg, Zinc as Zinc Sulphate (E6) 160 mg, Manganese as Manganese-II-Oxide (E5) 33 mg, Copper as Copper-II-Sulphate, Pentahydrate (E4) 16 mg, Iodine as Potassium Iodide (E2) 1.5 mg, Selenium as Sodium Selenite (E8) 0.3 mg.

Ingredient notes

Herring fish meal at 23% does all the animal work. A meal is an efficient way to buy fish protein, since its water is gone before it is weighed and the declaration arrives in the finished kibble more or less intact. Naming the species instead of settling for fish meal alone is the kind of detail worth rewarding. Protein converts to 26.4% of dry matter and fat to 13.2%.

The other half of the story is rice, and it arrives three times over: 22% rice, 22% rice flour and 7% broken rice. All three are the same grain in different grinds, so the cereal share is larger than a quick glance down the list suggests. Estimated carbohydrate finishes at 49.5% of dry matter against the 46.2% typical of an adult dry food.

Salmon oil at 4% is a generous pour of marine omega 3, which a dog uses directly on skin and coat and in the joints. Linseed oil at 0.2% adds a little of the plant version behind it. Dried beet pulp supplies the fibre.

The additive panel is where this label gets interesting. Taurine at 2000mg per kilo is a real dose of an amino acid usually linked with heart support. Vitamin E at 330mg and vitamin C at 200mg are the antioxidants, and choline chloride at 960mg is there for the liver. Zinc is dosed at 160mg and iron at 91mg, both printed on the panel.

Two entries deserve a plain reading. Glucosamine HCL at 0.01% and yucca schidigera at 0.01% are both present in very small amounts. The first is pointed at joints and the second at odour at the other end. Neither is doing heavy lifting at that level, and the food does not depend on either of them.

The one gap is the fat. Listing it as animal fat with no species is the only line on an otherwise clear label that leaves you guessing. For a dog simply eating dinner it changes nothing at all. For an owner running a fish only trial, it is the detail that keeps the recipe just short of a true single protein food.

Price and value

£4.74 a kilo, sold in a 14kg bag.

A 15kg adult dog in moderate condition would eat around 244 grams a day and £1.16 of food with it. That works from an energy need of about 840 kcal (110 × bodyweight^0.75, the standard maintenance estimate). There is no manufacturer portion table on this label, so weigh the first week out and adjust to the waistline.

Nutritional analysis

Declared analysis

Energy
343.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

12%

Fibre

3.6%

Ash

6.3%

Moisture

9%

Dry weight

Protein

26.4%

Fat

13.2%

Fibre

4%

Ash

6.9%

Carbs

49.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23%

Carbs

63.3%

Oils

13.7%

Pricing & size
Pack size
14 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026