Icepaw

Icepaw Puppy Junior Pure 29/17 review

Name: Icepaw Puppy Junior Pure 29/17
Brand: Icepaw

64.4/100Good

DryPuppy

A herring growth kibble with a short, plainly written label you can read to the end in one go. Salmon oil at 4% adds marine fat on top of the fishmeal, and calcium lands comfortably inside what growing bones work to. It sits in our Good band, level with the typical puppy dry food.

Where to buy: coming soon

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Our view

Likely to suit

Puppies raised on fish, with herring meal opening the recipe at 34%
Large and giant breed pups. Calcium is declared at 1.09% of dry matter, inside the growth range
Growing coats and brains that draw on marine fat, from salmon oil at 4%
Owners who want a list short enough to read in one go

Worth watching

Animal fat with no species, so a strict fish-only elimination plan needs more than this label gives
Rice and rice flour doing the binding, which rules out a grain-free household
Glucosamine at 0.01%, a gesture towards joints and no more

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

64.4/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for puppies of every size, large and giant breeds included. Weigh to the bag's chart and let the waistline decide the rest as your pup grows.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Herring

The score, in context

Icepaw Puppy Junior Pure 29/17 64.4

All one Good. Typical dry food: Good.

No pillar pulls the others down, and the rice is doing about as much of the work as the fish.

What's in it

Fishmeal (herring)34%Weighed dry, so it delivers more protein than the same weight of fresh fish. Protein converts to 31.9% of dry matter.
Rice32%Gentle and familiar.
Rice flour4%
Animal fatNo species named, so the recipe cannot prove a single fish origin.
Salmon oil4%Marine omega 3 for a coat and nervous system still being built.
Dried beet pulpModest, well-tolerated fibre.
Linseed oil0.20%The plant form of omega 3.
Glucosamine HCL, yucca schidigera0.01%, 0.02%A light touch.

Taurine at 2000 mg, vitamin C at 200 mg and choline chloride at 960 mg, with a full run of vitamins and trace minerals behind them.

The 369 kcal per 100g is our estimate; the maker declares no energy figure.

Named ingredients

Fishmeal (herring) 34%, rice 32%, rice flour 4%, animal fat, salmon oil 4%, dried beet pulp, linseed oil 0.20%, glucosamine HCL 0.01%, yucca schidigera 0.02%.

Against the range

Herring meal at 34% is the only named animal protein, with rice at 32% and rice flour at 4% behind it. Salmon oil at 4% and a touch of linseed oil add to the marine fat the herring already carries. Calcium is declared and converts to 1.09% of dry matter.

Nutritional analysis

Declared analysis

Energy

368.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

29%

Fat

17%

Fibre

2.8%

Ash

7.1%

Moisture

Dry weight

Protein

31.9%

Fat

18.7%

Fibre

3.1%

Ash

7.8%

Carbs

38.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

34%

Carbs

50.6%

Oils

15.4%

Pricing & size