Icepaw

Icepaw Reset Pure 23/11 review

Name: Icepaw Reset Pure 23/11
Brand: Icepaw

50.1/100Good

DryAdult

A lighter fish and rice kibble in our Good band, with protein eased to 23% and fat to 11%. Herring meal is still the one named animal, salmon oil at 4% still carries the marine fats, and the vitamin panel is as thorough as before, down to a cobalt entry.

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Our view

Likely to suit

Dogs that need fewer calories per mouthful: 339 kcal per 100 grams
Fish eaters, with herring the only named animal
Owners who like a short list of familiar ingredients
Coats that answer to marine oils, with salmon oil at 4%

Worth watching

Animal fat with no species, so one meat cannot be ruled in or out
Rice in three forms, taking carbohydrate to 51.9% of dry matter
Protein at 25.3% of dry matter, gentle for a dog doing a full day's work

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

50.1/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyExcellent

ValueGood

The details

Dog fit

Listed for adult dogs, with toy given as the size. There is no portion table on the bag, so weigh each meal and watch the waistline for the first fortnight.

Food type

Dry

Life stage

Adult

Breed size

Toy

Main protein

Herring

The score, in context

Icepaw Reset Pure 23/11 50.1

All one Good. Typical dry food: Good.

A single named fish and a line-by-line additive panel hold it in Good; three rices and an unnamed fat keep it from climbing.

What's in it

Fish meal (herring)23%The fish is named. Most of its water is gone before mixing, and herring brings its own oils.
Rice, rice flour22% eachOne of the gentler cereals for a dog to break down.
Animal fatNo species named, the one gap on an otherwise specific label.
Broken rice6%Grain that fractured in milling, nutritionally the same.
Salmon oil4%Marine omega 3.
Dried beet pulpFibre that holds a stool together.
Linseed oil0.20%
Glucosamine HCI, yucca schidigera0.01% eachToken amounts. The yucca is aimed at stool odour.

A full panel with figures: taurine at 2000mg per kilo, vitamins E and C, the B group including B12, cobalt at 1mg and selenium as sodium selenite.

Named ingredients

Fish meal (herring) 23%, rice 22%, rice flour 22%, animal fat, broken rice 6%, salmon oil 4%, dried beet pulp, linseed oil 0.20%, glucosamine HCI 0.01%, yucca schidigera 0.01%

Against the range

The leaner version of Icepaw's short fish and rice recipe. Herring fish meal at 23% is the only named animal, rice in three grinds carries the bowl, and protein and fat are declared at 23% and 11%.

Nutritional analysis

Declared analysis

Energy

339.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

23%

Fat

11%

Fibre

3.5%

Ash

6.3%

Moisture

Dry weight

Protein

25.3%

Fat

12.1%

Fibre

3.8%

Ash

6.9%

Carbs

51.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23%

Carbs

62.9%

Oils

14.1%

Pricing & size