

Icepaw
Icepaw Salmon Pure review
Excellent, on a label of three entries: salmon at 70%, broth at 29% and minerals at 1%. Salmon brings its own oil, so fat converts to 25.9% of dry matter and a serving carries more energy than most wet food.
Our view
Likely to suit
- Dogs that do well on oily fish, with no other animal named beside the salmon
- Owners who want to read the whole label at a glance
- Lighter eaters and smaller dogs. At an estimated 119 kcal per 100g the portions stay compact
- Grain-avoiding households: no cereal or starch on the label
- Dogs that need persuading at dinner
Worth watching
- The broth names no species, so not a salmon-only bowl for a strict avoidance plan
- Fat at 25.9% of dry matter is rich for a dog on a low fat plan
- Minerals at 1% is the only added line, so ask Icepaw how the food is meant to be fed
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults. Ask Icepaw whether it is meant as a complete daily food or alongside something else before you make it the regular dinner.
Wet
Adult
Salmon
The score, in context
- Icepaw Salmon Pure 70.8
All one Excellent. Typical wet food: Excellent.
A named fish doing nearly everything earns it; an undescribed broth and a one-line mineral panel are what keep it from reading higher.
What's in it
- Salmon70%The recipe. One of the richer fish in dog food, and the species is named outright.
- Broth29%Declared with a figure, though the animal behind it is not stated.
- Minerals1%
The carbohydrate row, 27.4% of dry matter, comes from subtraction: with no starch on the label, it is how the sums fall.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
9.5%
7%
0.4%
2.7%
73%
Dry weight
35.2%
25.9%
1.5%
10%
27.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
29%
1%
Pricing & size
- Price per kilo
- £15.04 (RRP)
- Pack
- 400 g single, 12 x 100 g, 6 x 400 g
- A 15kg dog eats (our estimate)
- 635 to 775 g a day, 705 in the middle
- Cost per day, 15kg dog
- £10.60
About 705 grams a day for a 15kg adult on our estimate, less than a wet food usually needs because of the richer analysis.
Premium end of the market for a wet food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










