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Icepaw Salmon Pure – —

Icepaw

Icepaw Salmon Pure review

70.8/100Excellent
WetAdult

Excellent, on a label of three entries: salmon at 70%, broth at 29% and minerals at 1%. Salmon brings its own oil, so fat converts to 25.9% of dry matter and a serving carries more energy than most wet food.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that do well on oily fish, with no other animal named beside the salmon
  • Owners who want to read the whole label at a glance
  • Lighter eaters and smaller dogs. At an estimated 119 kcal per 100g the portions stay compact
  • Grain-avoiding households: no cereal or starch on the label
  • Dogs that need persuading at dinner

Worth watching

  • The broth names no species, so not a salmon-only bowl for a strict avoidance plan
  • Fat at 25.9% of dry matter is rich for a dog on a low fat plan
  • Minerals at 1% is the only added line, so ask Icepaw how the food is meant to be fed

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
70.8/100Excellent
Protein and processingExcellent
Nutritional balanceExcellent
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults. Ask Icepaw whether it is meant as a complete daily food or alongside something else before you make it the regular dinner.

Food type

Wet

Life stage

Adult

Main protein

Salmon

The score, in context
  1. Icepaw Salmon Pure 70.8

All one Excellent. Typical wet food: Excellent.

A named fish doing nearly everything earns it; an undescribed broth and a one-line mineral panel are what keep it from reading higher.

What's in it
  • Salmon70%The recipe. One of the richer fish in dog food, and the species is named outright.
  • Broth29%Declared with a figure, though the animal behind it is not stated.
  • Minerals1%

The carbohydrate row, 27.4% of dry matter, comes from subtraction: with no starch on the label, it is how the sums fall.

Named ingredients

70% salmon, 29% broth, 1% minerals
Against the range

Nutritional analysis

Declared analysis

Energy
118.7 kcal/100g

Estimated using Modified Atwater factors*

Protein

9.5%

Fat

7%

Fibre

0.4%

Ash

2.7%

Moisture

73%

Dry weight

Protein

35.2%

Fat

25.9%

Fibre

1.5%

Ash

10%

Carbs

27.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Added water

29%

Other

1%

Pricing & size
Price per kilo
£15.04 (RRP)
Pack
400 g single, 12 x 100 g, 6 x 400 g
A 15kg dog eats (our estimate)
635 to 775 g a day, 705 in the middle
Cost per day, 15kg dog
£10.60

About 705 grams a day for a 15kg adult on our estimate, less than a wet food usually needs because of the richer analysis.

Premium end of the market for a wet food, and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026