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Winner Adult – Lamb

Winner

Winner Adult: Lamb review

52.7/100Good
DryAdultSenior

A cereal-led everyday kibble in beef, chicken and lamb, with the chicken and lamb in our Good band and the beef a step behind in Average. The meat is dehydrated before weighing, which is the useful form to see. Plenty of dogs do well on it and keep their shape.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Multi-dog homes wanting one everyday recipe in three animals
  • Dogs that have always eaten a cereal-based kibble and hold condition on one
  • Older dogs not yet on a senior food, as every label covers adult and senior
  • Big dogs. The feeding table goes up to a 60kg adult

Worth watching

  • Dehydrated beef and unnamed poultry fat in all three, so none rules out either
  • No meat percentage on any label

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
52.7/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueGood

The details

Dog fit

Listed for adults and seniors of every size. An elimination plan needs every bird named, so check with your vet before using any of the three for one.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context
  1. Chicken 53.4
  2. Lamb 52.7
  3. Beef 47.3

Three recipes across Good and Average. Typical dry food: Good.

Read the bands as a comment on how much the label tells you, with the beef a step below the other two.

What's in it
  • MaizeFirst on every list.
  • Dehydrated lamb
  • Dehydrated beefRed meat stays in, whatever the headline animal.
  • RiceOnly in this recipe.
  • Poultry fatThe bird is not named.
  • Dehulled oatsFibre and a slower-releasing starch.
  • Whole linseedThe omega 3 source.
  • Beet pulpBulk that helps a stool hold together.
  • DigestSpecies unnamed.
  • Minerals, yeast extract, chicory extractChicory brings inulin for the gut bacteria.

Vitamins A, D3 and E with copper, selenium, iron, manganese, zinc and iodine, every dose printed, in oxide and sulphate forms.

Named ingredients

Maize, Dehydrated Lamb, Dehydrated Beef, Rice, Poultry Fat, Dehulled Oats, Whole Linseed, Beet Pulp, Digest, Minerals, Yeast Extract, Chicory Extract.
Against the range
Protein, dry matter
25.3%
Highest of the three.
Carbohydrate, dry matter
52.3%
Lightest; up to 55.8% on the chicken.
Rice
On the label
Not on the other two.

The meatiest analysis in the range, by a small margin.

All three are built the same way: maize first, a dehydrated meat behind it, then oats, poultry fat, beet pulp and whole linseed, with chicory at the end. No meat entry carries a percentage, and dehydrated beef appears in every recipe.

Protein converts to between 23.1% and 25.3% of dry matter, and estimated carbohydrate to between 52.3% and 55.8%, against 46.2% for the typical adult dry food.

Nutritional analysis

Declared analysis

Energy
332.1 kcal/100g

Estimated using Modified Atwater factors*

Protein

23%

Fat

10%

Fibre

2.4%

Ash

8%

Moisture

9%

Dry weight

Protein

25.3%

Fat

11%

Fibre

2.6%

Ash

8.8%

Carbs

52.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

41%

Carbs

53.5%

Veg

0.2%

Oils

3.3%

Other

2%

Pricing & size
Price per kilo
£2.00 (RRP)
Pack
3kg SKU DG378EA), 15kg SKU DG371)
A 15kg dog eats
200 to 255 g a day, 225 in the middle
Cost per day, 15kg dog
£0.45

Budget end of the market for a dry food, with value about level with the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026