Winner

Winner Adult: Chicken review

Name: Winner Adult: Chicken
Brand: Winner

53.4/100Good

DryAdultSenior

Flavour

A cereal-led everyday kibble in beef, chicken and lamb, with the chicken and lamb in our Good band and the beef a step behind in Average. The meat is dehydrated before weighing, which is the useful form to see. Plenty of dogs do well on it and keep their shape.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Multi-dog homes wanting one everyday recipe in three animals
Dogs that have always eaten a cereal-based kibble and hold condition on one
Older dogs not yet on a senior food, as every label covers adult and senior
Big dogs. The feeding table goes up to a 60kg adult

Worth watching

Dehydrated beef and unnamed poultry fat in all three, so none rules out either
No meat percentage on any label

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

53.4/100Good

Protein and processingAverage

Nutritional balancePoor

TransparencyGood

ValueGood

The details

Dog fit

Listed for adults and seniors of every size. An elimination plan needs every bird named, so check with your vet before using any of the three for one.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Chicken 53.4
Lamb 52.7
Beef 47.3

Three recipes across Good and Average. Typical dry food: Good.

Read the bands as a comment on how much the label tells you, with the beef a step below the other two.

What's in it

MaizeFirst on every list.
Dehydrated chickenLeads the meat.
Dehydrated beefRed meat stays in, whatever the headline animal.
Poultry fatThe bird is not named.
Dehulled oatsFibre and a slower-releasing starch.
Beet pulpBulk that helps a stool hold together.
Whole linseedThe omega 3 source.
Chicken digestNamed, unlike the other two.
Minerals, yeast extract, chicory extractChicory brings inulin for the gut bacteria.

Vitamins A, D3 and E with copper, selenium, iron, manganese, zinc and iodine, every dose printed, in oxide and sulphate forms.

Named ingredients

Maize, Dehydrated Chicken, Dehydrated Beef, Poultry, Fat, Dehulled Oats, Beet Pulp, Whole Linseed, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.

Against the range

Meat: Chicken, then beef; Beef alone, or lamb then beef, elsewhere.
Protein, dry matter: 23.1%; Gentlest of the three; 25.3% on the lamb.
Digest: Named as chicken; Unnamed on the beef and lamb.

The one recipe that names its palatant.

All three are built the same way: maize first, a dehydrated meat behind it, then oats, poultry fat, beet pulp and whole linseed, with chicory at the end. No meat entry carries a percentage, and dehydrated beef appears in every recipe.

Protein converts to between 23.1% and 25.3% of dry matter, and estimated carbohydrate to between 52.3% and 55.8%, against 46.2% for the typical adult dry food.

Nutritional analysis

Declared analysis

Energy

336.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

10%

Fibre

2.2%

Ash

Moisture

Dry weight

Protein

23.1%

Fat

11%

Fibre

2.4%

Ash

7.7%

Carbs

55.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50.6%

Carbs

44.1%

Veg

0.2%

Oils

3.3%

Other

1.7%

Pricing & size