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Winner Adult – Chicken

Winner

Winner Adult: Chicken review

53.2/100Good
DryAdultSenior

Winner Adult is a cereal-led everyday kibble, sold in beef, chicken and lamb. All three are built the same way: maize first, a dehydrated meat behind it, then oats, beet pulp and whole linseed, with a little chicory at the end. Drying the meat before it is weighed is the useful form to see in a kibble, though no meat entry on any of the three labels carries a percentage. Our Good band holds the chicken and the lamb, with the beef a step behind in Average, so let your dog's taste in meat decide.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you feed a busy house and want one simple recipe that everybody can share, this range keeps the decision small.

  • Multi-dog households wanting one everyday recipe available in three different animals
  • Dogs that have always eaten a cereal-based kibble and hold their condition happily on one
  • Older dogs not yet moved to a separate senior food, since every label covers adult and senior together
  • Owners of big dogs, since the feeding table on the label goes up to a 60kg adult

Worth watching

Before you settle on a flavour, there are a few things on the label to read.

  • Dehydrated beef and unnamed poultry fat run through all three, so no variety here rules out either animal
  • None of the meat entries carries a percentage, so the label will not tell you how much of the bowl the animal fills

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
53.2/100Good
Protein and processingAverage
Nutritional balancePoor
TransparencyGood
ValueGood

The Details

Dog fit

If you feed a busy house and want one simple recipe that everybody can share, this range keeps the decision small. Before you settle on a flavour, there are a few things on the label to read.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Our reading puts the chicken and the lamb in our Good band, alongside the typical adult dry food, and leaves the beef a step below them in Average. The reasons sit on the label, and not in the bowl. Maize leads every list, not one meat entry is given a percentage, and several working ingredients name no species. Estimated carbohydrate converts to between 52.3% and 55.8% of dry matter, where the typical adult dry food runs at 46.2%. Plenty of dogs do well on this and keep their shape. Read the band as a comment on how much the label tells you, and not as a warning about what goes in the bowl.

What's in it

Ingredients, as declared: Maize, Dehydrated Chicken, Dehydrated Beef, Poultry, Fat, Dehulled Oats, Beet Pulp, Whole Linseed, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.

Named ingredients

Maize, Dehydrated Chicken, Dehydrated Beef, Poultry, Fat, Dehulled Oats, Beet Pulp, Whole Linseed, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.

Nutritional additives

_Vitamins:_ | Additive | Per kg | | --- | --- | | E672 Vitamin A | 19,500iu/kg | | E671 Vitamin D3 | 2,000iu/kg | | Alpha Tocopherol Acetate (Vitamin E) | 50iu/kg | _Trace Elements:_ | Additive | Per kg | | --- | --- | | E4 Copper (Copper Sulphate) | 15mg/kg | | E8 Selenium (Sodium Selenite) | 0.1mg/kg | | E1 Iron (Iron Sulphate) | 100mg/kg | | E5 Manganese (Manganese Oxide) | 40mg/kg | | E6 Zinc (Zinc Oxide) | 100mg/kg | | E2 Iodine (Calcium Iodate) | 1.5mg/kg | Listed with no figures: "Antioxidants. Preservatives."

Ingredient notes

Maize is the first ingredient in all three recipes, and the meat that follows it is dehydrated rather than fresh. With only one meat entry on the list, that is the form you want. The drying happens first and the weighing second, so little of that listed weight disappears in the oven. The frustration is that no figure is attached, which leaves the analysis to answer instead: protein converts to between 23.1% and 25.3% of dry matter across the three.

Behind the maize the plant side is sensible and familiar. Dehulled oats bring fibre and a slower-releasing starch, and beet pulp adds the sort of bulk that helps a stool hold together. Whole linseed is the omega 3 source. Chicory extract carries inulin, and the bacteria further down the gut make good use of it.

The vaguest entries are the fat and the palatant. Poultry fat could have come from a chicken, a turkey, a duck or a goose, and the label does not say. In the beef and the lamb, the digest that makes a kibble taste of something is left unnamed too. Neither is unusual in a recipe built this way, and neither will bother most dogs. An elimination plan is the exception, since that needs every bird named.

Something else worth catching: dehydrated beef turns up in the chicken and the lamb recipes as well as the beef one. Rotating between the three changes the headline animal without ever taking the red meat out.

Iron and zinc at 100 mg, manganese at 40 mg, copper at 15 mg and iodine at 1.5 mg per kilo: every added mineral has its dose printed. They arrive in oxide and sulphate form, and chelates are the kind a dog absorbs more easily. That is a plain choice, and not a careless one.

How this variety differs

Dehydrated chicken leads the meat here with dehydrated beef behind it, and the digest is named as chicken rather than left open. Protein converts to 23.1% of dry matter, the gentlest of the three, and naming the digest is part of why transparency reads Good here, as it does on all three.

Price and value

£2.56 a kilo, with 3kg and 15kg bags offered in each of the three flavours.

As a guide, a 15kg adult dog in moderate condition eats about 250 to 256 grams a day, assuming around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That works out at £0.64 to £0.65 a day. For a dog that size the label's own table asks 230 to 275 grams, and the waistline can settle any difference.

Nutritional analysis

Declared analysis

Energy
336.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

10%

Fibre

2.2%

Ash

7%

Moisture

9%

Dry weight

Protein

23.1%

Fat

11%

Fibre

2.4%

Ash

7.7%

Carbs

55.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50.6%

Carbs

44.1%

Veg

0.2%

Oils

3.3%

Other

1.7%

Pricing & size
Pack size
3kg (£12.08, SKU DG376EA) · 15kg (£38.33, SKU DG369)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026