59/100Good
Winner
Winner Small review
53.4/100Good
DryAdultSenior
A maize-led kibble for small adult dogs, in our Good band. Dehydrated chicken and beef come behind the cereal, and neither carries a percentage, so the analysis has to tell you what the label will not. Past the name, it reads like a standard adult recipe in a small-breed bag.
Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.
Our view
Likely to suit
- Small breed adults that get on with a cereal-based kibble
- An older small dog, since adult and senior share the one bag
- Small dogs that eat chicken happily
- A short, familiar ingredient list with nothing exotic on it
Worth watching
- Dehydrated beef just behind the chicken, so not a chicken-only recipe
- Estimated carbohydrate of 57.3% of dry matter
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we score53.4/100Good
Protein and processingAverage
Nutritional balancePoor
TransparencyGood
ValueGood
The details
Dog fit
Listed for small adults and seniors. Weigh out the label's portion for your own dog, which for 5kg to 10kg runs 105 to 165 grams a day.
Food type
Dry
Life stage
Adult, Senior
Breed size
Small
Main protein
Chicken
The score, in context
- Winner Small 53.4
All one Good. Typical dry food: Good.
A fairly cereal-heavy list with no meat percentages keeps it to the middle, and naming both meats properly is what holds it there.
What's in it
- MaizeThe first ingredient.
- Dehydrated chicken, dehydrated beefDried meat, water gone before weighing, but no percentage on either.
- Poultry fatNo bird named, which only matters in an elimination trial.
- Dehulled oatsFibre and a steadier starch.
- Whole linseedPlant omega 3.
- Beet pulp
- Minerals
- Chicken digest, yeast extractPalatants, so a small stomach gets filled.
- Chicory extractInulin for the gut bacteria.
Every trace mineral is printed with a figure, all in oxide or sulphate form, none chelated.
Named ingredients
Maize, Dehydrated Chicken, Dehydrated Beef, Poultry, Fat, Dehulled Oats, Whole Linseed, Beet Pulp, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.
Against the range
Nutritional analysis
Declared analysis
Energy
333.1 kcal/100g
Estimated using Modified Atwater factors*
Protein
20%
Fat
9.5%
Fibre
2.4%
Ash
7%
Moisture
9%
Dry weight
Protein
22%
Fat
10.4%
Fibre
2.6%
Ash
7.7%
Carbs
57.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
Meat
50.9%
Carbs
43.3%
Veg
0.2%
Oils
3.3%
Other
2.2%
Pricing & size
- Price per kilo
- £2.00 (RRP)
- Pack
- 3kg SKU DG379EA), 15kg SKU DG372)
- A 15kg dog eats
- 200 to 255 g a day, 225 in the middle
- Cost per day, 15kg dog
- £0.45
Most dogs this bag is meant for weigh far less than 15 kg, so the daily cost runs well below the 45p a day shown for one.
Budget priced for a dry food, though the analysis does not fully earn even that.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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