

Winner
Winner High Energy review
The hardest-working recipe on the Winner label, in our Good band. Two dried meats in place of one fresh one lift protein to 28.0%, and estimated carbohydrate sits under the typical adult dry food at 43.2% of dry matter.
Our view
Likely to suit
- Working and sporting dogs on their feet most of the day
- Dogs whose condition slips on a standard adult kibble
- Owners who want the protein written on the bag
- Kennels feeding several adults and seniors from one label
Worth watching
- Beef, chicken and an unnamed poultry fat, so it cannot clear a dog of either meat
- Energy estimated at 338 kcal per 100g against 357 for typical adult dry food; the name is about the analysis
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults and seniors of every size. A dog genuinely working hard will eat more than the label's daily amount, so watch condition and feed up.
Dry
Adult, Senior
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- Winner High Energy 58.5
All one Good. Typical dry food: Good.
The analysis is what this food does best; the transparency gap is paperwork more than nutrition for a dog not on an elimination plan.
What's in it
- MaizeDoes the starch work more or less alone.
- Dehydrated beefDried before weighing, so it keeps its place in the finished kibble.
- Dehydrated chicken
- Poultry fatNo bird named.
- Whole linseedPlant omega 3. Give a coat a few weeks to show it.
- Beet pulpFibre, light at 2.4% of dry matter.
- Minerals
- Chicken digest, yeast extract
- Chicory extractInulin, a prebiotic.
Vitamins A, D3 and E with copper, iron, zinc, manganese, selenium and iodine as sulphates and oxides, each with a printed figure; antioxidants and preservatives are listed with no figures.
Ash converts to 10.4% of dry matter, on the higher side, as dried meats bring bone minerals with them.
Named ingredients
Against the range
A maize-based kibble with dehydrated beef and dehydrated chicken behind the cereal and no oats in the middle of the list. No meat carries a percentage, and the poultry fat names no bird.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
28%
12%
2.2%
9.5%
9%
Dry weight
30.8%
13.2%
2.4%
10.4%
43.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
52.1%
40.7%
0.3%
3.4%
3.5%
Pricing & size
- Price per kilo
- £2.00 (RRP)
- Pack
- 3kg SKU DG381EA), 15kg SKU DG374)
- A 15kg dog eats
- 200 to 255 g a day, 225 in the middle
- Cost per day, 15kg dog
- £0.45
Budget end of the market for a dry food, though you're paying a premium relative to what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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