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Winner High Energy – —

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Winner High Energy review

58.2/100Good
DryAdultSenior

Winner High Energy is the hardest-working recipe on this label, a maize-based kibble with dehydrated beef and dehydrated chicken behind the cereal and no oats softening the middle of the list. It declares 28.0% protein and 12.0% fat, and estimated carbohydrate converts to 43.2% of dry matter, under the 46.2% that is typical for adult dry food. It sits in our Good band, though the label puts no percentage against either meat and leaves its fat without a species.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your dog works all day and comes home hungry, this recipe was written with that appetite in mind.

  • Working and sporting dogs on their feet for most of the day
  • Dogs whose condition slips on a standard adult kibble, with protein declared at 28.0% and fat at 12.0%
  • Owners who want the protein written on the bag rather than implied by the pictures
  • Kennels and working homes feeding several adults at once, as one label covers both adult and senior

Worth watching

Before this settles in as the everyday bag, a few points deserve a look.

  • Beef and chicken both appear and the poultry fat names no species, so this cannot clear a dog of either meat
  • The name is about the analysis more than the calories, with energy estimated at 338 kcal per 100g against the 357 typical for adult dry food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
58.2/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyGood
ValueGood

The Details

Dog fit

If your dog works all day and comes home hungry, this recipe was written with that appetite in mind. Before this settles in as the everyday bag, a few points deserve a look.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

This one reads Good for us, level with the middle of the adult dry category. Put plainly, the analysis is what this food does best. Protein converts to 30.8% of dry matter and estimated carbohydrate to 43.2%, both better than a typical adult dry food manages. Its transparency reads Good and no better, because of what the label withholds. Not one meat entry is given a percentage, and the poultry fat never names its bird. For a hard-working dog whose owner is not running an elimination plan, that gap is paperwork rather than nutrition.

What's in it

Ingredients, as declared: Maize, Dehydrated Beef, Dehydrated Chicken, Poultry, Fat, Whole Linseed, Beet Pulp, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.

Named ingredients

Maize, Dehydrated Beef, Dehydrated Chicken, Poultry, Fat, Whole Linseed, Beet Pulp, Minerals, Chicken Digest, Yeast Extract, Chicory Extract.

Nutritional additives

_Vitamins:_ | Additive | Per kg | | --- | --- | | E672 Vitamin A | 19,500iu/kg | | E671 Vitamin D3 | 2,000iu/kg | | Alpha Tocopherol Acetate (Vitamin E) | 50iu/kg | _Trace Elements:_ | Additive | Per kg | | --- | --- | | E4 Copper (Copper Sulphate) | 15mg/kg | | E8 Selenium (Sodium Selenite) | 0.1mg/kg | | E1 Iron (Iron Sulphate) | 100mg/kg | | E5 Manganese (Manganese Oxide) | 40mg/kg | | E6 Zinc (Zinc Oxide) | 100mg/kg | | E2 Iodine (Calcium Iodate) | 1.5mg/kg | Listed with no figures: "Antioxidants. Preservatives."

Ingredient notes

Maize opens the list, with dehydrated beef and dehydrated chicken directly behind it. What lifts protein to 28.0% is two dried meats in place of one fresh one. Drying takes the water out before the ingredients are weighed, so the entry keeps its place in the finished kibble.

There is no oat entry on this list, so maize does the starch work more or less alone. Beet pulp is there for fibre, and chicory extract further down carries inulin, a prebiotic that feeds the bacteria in the large intestine.

Whole linseed is the omega 3 source. It is the plant form. A dog turns it into the skin-active and joint-active forms slowly, and quicker from fish oil. Allow a coat a few weeks to show a difference, not a few days.

Ash converts to 10.4% of dry matter, on the higher side for a kibble and a normal consequence of building protein from dried meats, which bring bone minerals along with them. Fibre is light at 2.4% of dry matter, which suits a dog with a settled stomach more than one that needs bulk to firm things up.

Copper at 15 mg, iron and zinc at 100 mg each, manganese at 40 mg and iodine at 1.5 mg per kilo all carry printed figures. They come as sulphates and oxides. A gut takes up the chelated forms more easily.

Price and value

£2.56 a kilo, sold in 3kg and 15kg bags.

Feeding a 15kg adult dog in moderate condition comes to roughly 249 grams a day, or £0.64, using the standard maintenance estimate of about 840 kcal a day (110 × bodyweight^0.75). The label's own table asks 230 to 275 grams at the same bodyweight, and a dog genuinely working hard will eat more than that.

Nutritional analysis

Declared analysis

Energy
337.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

12%

Fibre

2.2%

Ash

9.5%

Moisture

9%

Dry weight

Protein

30.8%

Fat

13.2%

Fibre

2.4%

Ash

10.4%

Carbs

43.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

52.1%

Carbs

40.7%

Veg

0.3%

Oils

3.4%

Other

3.5%

Pricing & size
Pack size
3kg (£12.08, SKU DG381EA) · 15kg (£38.33, SKU DG374)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026