Skip to content
Off the Leash
Purizon Adult Grain Free – Venison with Rabbit

Purizon

Purizon Adult Grain Free: Venison with Rabbit review

75.1/100Excellent
DryAdultSenior

Five grain-free recipes on one blueprint, with the animal on top changed and the base kept steady. Four sit in our Excellent band and the Fish reaches Outstanding. Carbohydrate stays between 24.5% and 26.7% of dry matter, well under the 46.2% adult kibble usually runs.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A bowl led by named meat and fish at the top of every label
  • Grain-free feeding
  • Working and busy dogs, with protein at 42.4% to 43.5% of dry matter
  • Rotation feeders, since the base holds steady while the animal changes
  • Dogs kept off land meat and birds: the Fish names fish and nothing else

Worth watching

  • Poultry in four of the five, as fat or hydrolysed protein, which keeps them off a strict elimination plan
  • Salmon or salmon oil in every recipe, so none is fish free
  • Dense recipes, so measure the portion for a quiet dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
75.1/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyGood
ValueExcellent

The details

Dog fit

Listed for adults and seniors of every size. If birds are the problem, the Fish is the only recipe without them, so read the label of any other before ordering.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context
  1. Fish 80.2
  2. Chicken 76.5
  3. Lamb 76.0
  4. Black Angus 75.8
  5. Venison 75.1

Five recipes across Outstanding and Excellent. Typical dry food: Good.

All five sit above the typical adult kibble, close enough together that the animal on the label should decide the pick, with the Fish a fraction ahead.

What's in it
  • Fresh venison (deer, roe deer, reindeer)39%18%, 17% and 4%: the most unusual label of the five
  • Chicken meat (dried)14%
  • Rabbit meat (dried), duck meat (dried)8% each
  • Potatoes (dried), sweet potatoes (dried)
  • Poultry fat6%
  • Peas, poultry proteins (hydrolysed)3% (poultry proteins)
  • Egg (dried), salmon oil1% each
  • Lignocellulose, linseed, psyllium husks
  • Apples, carrots, cranberries, dried herbs, chicory inulin

The range's shared panel, with taurine at 1500 mg and DL-methionine at 1000 mg per kilo.

Named ingredients

39% fresh venison (18% deer, 17% roe deer, 4% reindeer), 14% chicken meat (dried), 8% rabbit meat (dried), 8% duck meat (dried), potatoes (dried), sweet potatoes (dried), 6% poultry fat, peas, 3% poultry proteins (hydrolysed), 1% egg (dried), 1% salmon oil, lignocellulose, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin
Against the range
Meat
Venison, rabbit, chicken, duck
Novel meats here only
Fat
18% declared
The leanest; up to 20%

Worth a try where the usual meats have caused trouble, provided chicken and duck are not part of it.

One construction across five recipes: a fresh animal or fresh fish at the front, dried meats directly behind, then dried potato, dried sweet potato and peas with no grain anywhere. Linseed, psyllium husks and chicory inulin close every list, and the same dosed supplement panel sits on all five, with zinc and manganese as oxides.

Fish runs through the whole range: salmon oil on all five, fresh salmon in three more. Four of the five also carry poultry fat or hydrolysed poultry protein. None declares moisture, so dry matter works from the 8% a kibble normally holds.

Nutritional analysis

Declared analysis

Energy
375.6 kcal/100g

Estimated using Modified Atwater factors*

Protein

39%

Fat

18%

Fibre

1.5%

Ash

8.9%

Dry weight

Protein

42.4%

Fat

19.6%

Fibre

1.6%

Ash

9.7%

Carbs

26.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

73%

Carbs

16.8%

Veg

0.7%

Oils

7%

Other

2.5%

Pricing & size
Price per kilo
£4.29 (RRP)
Pack
12kg, Economy Pack: 2 x 12kg
A 15kg dog eats
180 to 250 g a day, 215 in the middle
Cost per day, 15kg dog
£0.92

Middle of the market for dry food, and the pillar reads the value as Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews
Purizon Adult Cans – Black Angus Beef & Turkey
80/100Outstanding
4 varieties

Purizon

Adult Cans

WetAdult and seniorGrain-free
View review

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026