

Purizon
Purizon Adult Grain Free: Venison with Rabbit review
Five grain-free recipes on one blueprint, with the animal on top changed and the base kept steady. Four sit in our Excellent band and the Fish reaches Outstanding. Carbohydrate stays between 24.5% and 26.7% of dry matter, well under the 46.2% adult kibble usually runs.
Our view
Likely to suit
- A bowl led by named meat and fish at the top of every label
- Grain-free feeding
- Working and busy dogs, with protein at 42.4% to 43.5% of dry matter
- Rotation feeders, since the base holds steady while the animal changes
- Dogs kept off land meat and birds: the Fish names fish and nothing else
Worth watching
- Poultry in four of the five, as fat or hydrolysed protein, which keeps them off a strict elimination plan
- Salmon or salmon oil in every recipe, so none is fish free
- Dense recipes, so measure the portion for a quiet dog
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults and seniors of every size. If birds are the problem, the Fish is the only recipe without them, so read the label of any other before ordering.
Dry
Adult, Senior
Toy, Small, Medium, Large, Giant
Venison
The score, in context
- Fish 80.2
- Chicken 76.5
- Lamb 76.0
- Black Angus 75.8
- Venison 75.1
Five recipes across Outstanding and Excellent. Typical dry food: Good.
All five sit above the typical adult kibble, close enough together that the animal on the label should decide the pick, with the Fish a fraction ahead.
What's in it
- Fresh venison (deer, roe deer, reindeer)39%18%, 17% and 4%: the most unusual label of the five
- Chicken meat (dried)14%
- Rabbit meat (dried), duck meat (dried)8% each
- Potatoes (dried), sweet potatoes (dried)
- Poultry fat6%
- Peas, poultry proteins (hydrolysed)3% (poultry proteins)
- Egg (dried), salmon oil1% each
- Lignocellulose, linseed, psyllium husks
- Apples, carrots, cranberries, dried herbs, chicory inulin
The range's shared panel, with taurine at 1500 mg and DL-methionine at 1000 mg per kilo.
Named ingredients
Against the range
- Meat
- Venison, rabbit, chicken, duck
- Novel meats here only
- Fat
- 18% declared
- The leanest; up to 20%
Worth a try where the usual meats have caused trouble, provided chicken and duck are not part of it.
One construction across five recipes: a fresh animal or fresh fish at the front, dried meats directly behind, then dried potato, dried sweet potato and peas with no grain anywhere. Linseed, psyllium husks and chicory inulin close every list, and the same dosed supplement panel sits on all five, with zinc and manganese as oxides.
Fish runs through the whole range: salmon oil on all five, fresh salmon in three more. Four of the five also carry poultry fat or hydrolysed poultry protein. None declares moisture, so dry matter works from the 8% a kibble normally holds.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
39%
18%
1.5%
8.9%
Dry weight
42.4%
19.6%
1.6%
9.7%
26.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
73%
16.8%
0.7%
7%
2.5%
Pricing & size
- Price per kilo
- £4.29 (RRP)
- Pack
- 12kg, Economy Pack: 2 x 12kg
- A 15kg dog eats
- 180 to 250 g a day, 215 in the middle
- Cost per day, 15kg dog
- £0.92
Middle of the market for dry food, and the pillar reads the value as Excellent.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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