Purizon

Purizon Adult Grain Free: Fish review

Name: Purizon Adult Grain Free: Fish
Brand: Purizon

80.2/100Outstanding

DryAdultSenior

Flavour

Five grain-free recipes on one blueprint, with the animal on top changed and the base kept steady. Four sit in our Excellent band and the Fish reaches Outstanding. Carbohydrate stays between 24.5% and 26.7% of dry matter, well under the 46.2% adult kibble usually runs.

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Our view

Likely to suit

A bowl led by named meat and fish at the top of every label
Grain-free feeding
Working and busy dogs, with protein at 42.4% to 43.5% of dry matter
Rotation feeders, since the base holds steady while the animal changes
Dogs kept off land meat and birds: the Fish names fish and nothing else

Worth watching

Poultry in four of the five, as fat or hydrolysed protein, which keeps them off a strict elimination plan
Salmon or salmon oil in every recipe, so none is fish free
Dense recipes, so measure the portion for a quiet dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

80.2/100Outstanding

Protein and processingGood

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for adults and seniors of every size. If birds are the problem, the Fish is the only recipe without them, so read the label of any other before ordering.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

Fish 80.2
Chicken 76.5
Lamb 76.0
Black Angus 75.8
Venison 75.1

Five recipes across Outstanding and Excellent. Typical dry food: Good.

All five sit above the typical adult kibble, close enough together that the animal on the label should decide the pick, with the Fish a fraction ahead.

What's in it

Fresh salmon36%
Herring (dried)12%
Plaice (dried)9%
Atlantic cod (dried), saithe (dried)8% each
Sweet potatoes (dried), potatoes (dried)
Salmon oil7%Does the fat work poultry fat does elsewhere
Peas, linseed, psyllium husks
Apples, carrots, cranberries, dried herbs, chicory inulin

The range's shared panel, with taurine at 1500 mg and DL-methionine at 1000 mg per kilo.

Named ingredients

36% Fresh Salmon, 12% Herring (Dried), 9% Plaice (Dried), 8% Atlantic Cod (Dried), 8% Saithe (Dried), Sweet Potatoes (Dried), Potatoes (Dried), 7% Salmon Oil, Peas, Linseed, Psyllium Husks, Apples (Dried), Carrots (Dried), Cranberries (Dried), Dried Herbs (Spinach, Thyme, Oregano, Sage, Parsley, Marjoram, Chamomile, Aniseed, Fenugreek, Marigold, Peppermint), Chicory Inulin.

Against the range

Other animals on the label: None, fish only; Poultry on the other four
Fish oil: 7% salmon oil; 1% on the others
Carbohydrate: 24.5%; Up to 26.7%

With land meat ruled out, this is the one, and its whole list reads in one breath.

One construction across five recipes: a fresh animal or fresh fish at the front, dried meats directly behind, then dried potato, dried sweet potato and peas with no grain anywhere. Linseed, psyllium husks and chicory inulin close every list, and the same dosed supplement panel sits on all five, with zinc and manganese as oxides.

Fish runs through the whole range: salmon oil on all five, fresh salmon in three more. Four of the five also carry poultry fat or hydrolysed poultry protein. None declares moisture, so dry matter works from the 8% a kibble normally holds.

Nutritional analysis

Declared analysis

Energy

397.4 kcal/100g

Protein

40%

Fat

19%

Fibre

1.5%

Ash

8.9%

Dry weight

Protein

43.5%

Fat

20.7%

Fibre

1.6%

Ash

9.7%

Carbs

24.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

56%

Carbs

16.8%

Veg

Oils

Other

19.2%

Pricing & size