

Purizon
Purizon Senior Chicken with Fish review
Purizon Senior Chicken with Fish is a grain free kibble for older dogs that keeps the plant side unusually quiet. Fresh chicken opens the label at 26% with dried chicken protein behind it at 18%. Peas and dried apple pomace take on the binding, and the small print adds glucosamine, chondroitin and a pair of prebiotics. Carbohydrate converts to 24.0% of dry matter, around half what the typical adult dry food carries, and the recipe sits in our Excellent band.
Our view
Likely to suit
If your dog is easing into their older years but still expects a proper meat dinner, this is a gentle place to land.
- Older dogs whose owners like joint support printed on the label, with glucosamine declared at 0.026% and chondroitin sulphate at 0.018%
- Dogs kept off cereal, with peas and dried apple pomace carrying the starch here
- Households running one bag for two ages, since adults and seniors are both on the label
- Dogs whose appetite has started to wander, since hydrolysed poultry liver gives the bowl a smell worth coming back for
Worth watching
Before you order, there are some label details worth being clear on.
- Fish protein and salmon oil both appear in their own right, so this is not a fish free recipe
- Several working entries say poultry rather than naming a bird, so a chicken elimination plan cannot lean on it
- Peas turn up three ways, as whole peas, as pea protein and again as pea meal, so a dog that struggles with legumes meets a fair amount of them
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If your dog is easing into their older years but still expects a proper meat dinner, this is a gentle place to land. Before you order, there are some label details worth being clear on.
Dry
Adult, Senior
Chicken
The score, in context
This lands in our Excellent band, one rung above the Good band the typical adult dry food occupies. Most of the lift comes from the plant side being kept short. Carbohydrate converts to 24.0% of dry matter against 46.2% in a typical bag. Protein comes in at 44.6% of dry matter, generous for a food written with older dogs in mind.
What's in it
Ingredients, as declared: Fresh chicken (26%), peas, chicken protein (18%), hydrolysed poultry protein (7%), poultry fat (6%), dried apple pomace (6%), fish protein (4%), pea protein, lignocellulose (2%), hydrolysed poultry liver (%), salmon oil (2%), potassium chloride, sodium chloride, pea meal, glucosamine (0.026%), chondroitin sulphate (0.018%), inulin (0.016%), mannan-oligosaccharides (0.013%), mojave yucca, dried herbs [camomile, thyme, marigold, mint, oregano].
Named ingredients
Nutritional additives
Nutritional additives:
Ingredient notes
Fresh chicken leads at 26%, and fresh is the operative word. Most of that weight is water, which the oven removes. The dried chicken protein behind it at 18% is what reaches the finished kibble. The analysis agrees that the pair are doing their job, with protein converting to 44.6% of dry matter.
Peas sit second on the list and come back later as pea protein and as pea meal, which is a fair amount of legume across one recipe. Dried apple pomace at 6% and lignocellulose at 2% handle the fibre. Lignocellulose is a purified plant fibre, in there for bulk. At that level it does a small, quiet job.
Look to the small print for the senior thinking. Glucosamine is declared at 0.026% and chondroitin sulphate at 0.018%, and inulin and mannan-oligosaccharides go in as prebiotics to feed the gut's own bacteria. Salmon oil at 2% supplies marine omega 3, the form a dog can use without converting it first.
Fish protein at 4% is a real entry rather than a garnish, so the name on the bag is honest about what is inside. It does mean this recipe will not suit an older dog kept clear of fish.
The one honest limitation is species naming. Hydrolysed poultry protein at 7%, poultry fat at 6% and hydrolysed poultry liver all say poultry, with no bird named. The liver entry prints an empty bracket where its percentage should sit. Most dogs will never notice. The hydrolysed liver works as a palatant, keeping an older appetite engaged. The question only turns live when you are trying to rule one particular bird in or out.
Price and value
£4.37 a kilo. Bags come in 1kg and 12kg, with multipacks of four 1kg bags and two 12kg bags.
As a guide, a 15kg adult dog in moderate condition needs around 230 grams a day, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That works out at about £1.00 a day. The label's own table asks 190 to 260 grams for a dog that size. Where the two differ, your dog's waistline decides.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
41%
17%
3%
8.8%
Dry weight
44.6%
18.5%
3.3%
9.6%
24%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
59.9%
20.6%
6%
8%
5.4%
Pricing & size
- Pack size
- New Recipe! 1kg · New Recipe! Economy Pack: 4 x 1kg · New Recipe! 12kg · New Recipe! Economy Pack: 2 x 12kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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