Purizon

Purizon Senior Chicken with Fish review

Name: Purizon Senior Chicken with Fish
Brand: Purizon

75.5/100Excellent

DryAdultSenior

A grain-free senior kibble in our Excellent band that keeps the plant side unusually quiet. Carbohydrate is about half the typical adult dry food, and protein converts to 44.6% of dry matter. The small print adds glucosamine, chondroitin and two prebiotics.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

An older dog that still expects a proper meat dinner
Joint support printed on the label
Dogs kept off cereal
One bag for two ages, adult and senior
A wandering appetite. Hydrolysed poultry liver gives the bowl a smell worth coming back for

Worth watching

Fish protein and salmon oil, so not fish free
Several entries say poultry and name no bird
Peas three ways, for a dog that struggles with legumes

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

75.5/100Excellent

Protein and processingExcellent

Nutritional balanceOutstanding

TransparencyGood

ValueExcellent

The details

Dog fit

Listed for adults and seniors. The bag asks 190 to 260 grams a day for a 15kg dog; the waistline decides where yours sits.

Food type

Dry

Life stage

Adult, Senior

Main protein

Chicken

The score, in context

Purizon Senior Chicken with Fish 75.5

All one Excellent. Typical dry food: Good.

Most of the lift comes from keeping the plant side short, with protein generous for a food written for older dogs.

What's in it

Fresh chicken26%Mostly water, which the oven removes.
PeasBack later as pea protein and pea meal.
Chicken protein18%The part that reaches the finished kibble.
Hydrolysed poultry protein, poultry fat7%, 6%No bird named.
Dried apple pomace6%
Fish protein4%A real entry, so the name on the bag is honest.
Pea protein, lignocellulose2% lignocellulosePurified plant fibre for bulk; a small, quiet job.
Hydrolysed poultry liverA palatant for an older appetite. The label prints an empty bracket for its share.
Salmon oil2%Marine omega 3, no conversion needed.
Salts, pea meal, glucosamine, chondroitin, inulin, MOS, yucca, herbs0.026% down to 0.013%Joint support and prebiotics.

Named ingredients

Fresh chicken (26%), peas, chicken protein (18%), hydrolysed poultry protein (7%), poultry fat (6%), dried apple pomace (6%), fish protein (4%), pea protein, lignocellulose (2%), hydrolysed poultry liver (%), salmon oil (2%), potassium chloride, sodium chloride, pea meal, glucosamine (0.026%), chondroitin sulphate (0.018%), inulin (0.016%), mannan-oligosaccharides (0.013%), mojave yucca, dried herbs [camomile, thyme, marigold, mint, oregano].

Against the range

Fresh chicken at 26% and dried chicken protein at 18% lead, with hydrolysed poultry protein, poultry fat and fish protein behind. Peas appear three ways and there is no cereal. Carbohydrate converts to 24.0% of dry matter.

Nutritional analysis

Declared analysis

Energy

365.7 kcal/100g

Estimated using Modified Atwater factors*

Protein

41%

Fat

17%

Fibre

Ash

8.8%

Dry weight

Protein

44.6%

Fat

18.5%

Fibre

3.3%

Ash

9.6%

Carbs

24%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

59.9%

Carbs

20.6%

Veg

Oils

Other

5.4%

Pricing & size

Price per kilo: £4.37 (RRP)
Pack: New Recipe! 1kg, New Recipe! Economy Pack: 4 x 1kg, New Recipe! 12kg, New Recipe! Economy Pack: 2 x 12kg
A 15kg dog eats: 190 to 260 g a day, 225 in the middle
Cost per day, 15kg dog: £0.98

Middle of the market for a dry food, with a premium on what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.