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Purizon Adult Grain Free – Lamb with Salmon

Purizon

Purizon Adult Grain Free: Lamb with Salmon review

75.3/100Excellent
DryAdultSenior

Purizon Adult Grain Free keeps one construction across five recipes and changes the animals on top of it. Fresh meat or fresh fish leads every label, with dried meats directly behind. The starch comes from dried potato, dried sweet potato and peas, and linseed, psyllium husks and chicory inulin handle the fibre. Protein converts to between 42.4% and 43.5% of dry matter across the range while carbohydrate stays between 24.5% and 26.7%, well under the 46.2% adult dry food usually runs. All five reach our Excellent band, with the Fish the strongest of them.

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Our view

Likely to suit

Five recipes share one blueprint here, so you can move your dog between animals without changing what sits underneath.

  • Owners who want the bowl led by meat and fish, with named animals filling the top of every label
  • Dogs kept off grain, since the starch here is dried potato, dried sweet potato and peas
  • Working and busy dogs, with protein converting to between 42.4% and 43.5% of dry matter across the five
  • Rotation feeders, because the base recipe holds steady while the animal on the front changes
  • Dogs kept off land meat altogether, since the Fish recipe names fish and nothing else, top to bottom
  • Older dogs, with taurine at 1500 mg per kilo and DL-methionine at 1000 mg dosed on every label

Worth watching

The range is a strong one, and a handful of label details still deserve a look before you pick a bag.

  • Four of the five carry poultry somewhere, usually as poultry fat or hydrolysed poultry protein, and the Fish recipe is where to go when birds are out
  • Salmon or salmon oil runs through all five, so no variety here is fish free
  • Hydrolysed poultry proteins appear in the Black Angus, the Chicken, the Lamb and the Venison, which keeps those four off a strict elimination plan
  • These are dense recipes with fat between 18% and 20%, so a quiet dog needs the portion measured rather than poured

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
75.3/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyExcellent
ValueExcellent

The Details

Dog fit

Five recipes share one blueprint here, so you can move your dog between animals without changing what sits underneath. The range is a strong one, and a handful of label details still deserve a look before you pick a bag.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context

All five of these sit in our Excellent band, a step above our Good band, where the typical adult dry food finishes. The construction is what earns the gap. Named animals dominate the top of every list, the starch load is genuinely low for a kibble at between 24.5% and 26.7% of dry matter, and the supplements are dosed in print. The Fish finishes a fraction ahead of its siblings, and the rest sit close enough that the animal on the label should decide your pick.

One note on the arithmetic. None of the five declares moisture, so the dry matter conversions here work from the 8% a kibble normally holds. The energy figures for the Black Angus, the Chicken and the Venison are our own estimates.

What's in it

Ingredients, as declared: 22% Fresh Lamb Meat, 19% Fresh Salmon, 12% Chicken Meat (Dried), 8% Lamb Meat (Dried), 8% Salmon (Dried), Potatoes (Dried), Sweet Potatoes (Dried), 6% Poultry Fat, 4% Poultry Proteins (Hydrolysed), Peas, 1% Salmon Oil, Lignocellulose, Linseed, Psyllium Husks, Apples (Dried), Carrots (Dried), Cranberries (Dried), Dried Herbs (Spinach, Thyme, Oregano, Sage, Parsley, Marjoram, Chamomile, Aniseed, Fenugreek, Marigold, Peppermint), Chicory Inulin.

Named ingredients

22% Fresh Lamb Meat, 19% Fresh Salmon, 12% Chicken Meat (Dried), 8% Lamb Meat (Dried), 8% Salmon (Dried), Potatoes (Dried), Sweet Potatoes (Dried), 6% Poultry Fat, 4% Poultry Proteins (Hydrolysed), Peas, 1% Salmon Oil, Lignocellulose, Linseed, Psyllium Husks, Apples (Dried), Carrots (Dried), Cranberries (Dried), Dried Herbs (Spinach, Thyme, Oregano, Sage, Parsley, Marjoram, Chamomile, Aniseed, Fenugreek, Marigold, Peppermint), Chicory Inulin.

Nutritional additives

Vitamin a 18000 IU, Vitamin D3 1500 IU, Vitamin E 180 IU, Vitamin C 140mg, Vitamin B1 (Thiamine Mononitrate) 8mg, Vitamin B2 (Riboflavin) 8mg, Vitamin B6 (Pyridoxine Hydrochloride) 6mg, Vitamin B12 (Cyanocobalamine) 30mcg, Biotin 250mcg, Choline Chloride 1200mg, Folic Acid 0.8mg, Niacin 50mg, Calcium D Pantothenate 24mg, Taurine 1500mg, Zinc (Zinc Oxide) 100mg, Manganese (Manganous Oxide) 10.0mg, Copper (Copper II Sulphate Pentahydrate) 8.0mg, Iodine (Calcium Iodate, Anhydrous) 2.6mg, Dl Methionine 1000mg.

Ingredient notes

Every recipe pairs a fresh animal at the front with dried meats immediately behind it, which is the right way round. Fresh meat is largely water, and cooking takes that away. The dried entries therefore carry much of the finished protein, and Purizon prints both so you can see the balance for yourself. The analysis backs the headline up, with protein converting to between 42.4% and 43.5% of dry matter across the five.

The binding comes from dried potato and dried sweet potato, with peas behind them. Of the two, sweet potato is the one worth a second look, bringing fibre and vitamin A along with its starch. Ordinary potato is there mainly to hold a kibble together. Peas add a little plant protein on top of the animal protein. No grain appears anywhere across the five.

The fibre thinking is unusually considered for a dry food. Psyllium husks and chicory inulin sit near the end of every list, the first a bulking fibre and the second a prebiotic, with linseed alongside them as a plant source of omega 3. The Lamb and the Venison add lignocellulose as well. Crude fibre still reads low on the panel, at 1.6% of dry matter in most of the range and 2.7% in the Lamb. The fibre here is chosen for the job it does.

The supplement list is long and, more to the point, dosed. Taurine at 1500 mg per kilo and DL-methionine at 1000 mg are both on every label. Choline chloride at 1200 mg, niacin at 50 mg, biotin at 250 mcg and vitamin C at 140 mg follow. The one place the range could do better is the form of its trace minerals. Zinc arrives as zinc oxide and manganese as manganous oxide, and oxides are generally taken up less readily than the chelated forms other makers use.

Fish runs right through the range whichever animal is on the front. Four of the recipes carry salmon oil at 1%, and the Fish recipe leans on it at 7%. Fresh salmon also turns up in the Black Angus, the Chicken and the Lamb. It is a genuine strength for coats and joints. It also means no fish free option here, so a fish avoiding dog is one to think about before you buy.

The long tail of dried herbs, from spinach and thyme down to marigold and peppermint, is the flourish at the end rather than the substance. It sits below the fruit and vegetables at trace level, and no dog was ever better for the fenugreek. This range stands on its meat and fish content, which is where the weight belongs.

How this variety differs

Fresh lamb at 22% with fresh salmon at 19%, then dried chicken at 12% and dried lamb and dried salmon at 8% each. Lamb gives a fresh start to a dog that has worn out the common birds. The dried chicken, the poultry fat and the hydrolysed poultry proteins do mean lamb is not the whole story here. Fibre is the highest of the five here at 2.5%, with lignocellulose behind it.

Price and value

Per kilo, the Chicken with Fish is £4.17 and both the Black Angus with Turkey and the Venison with Rabbit are £4.29.

Bag sizes vary by recipe. The Chicken with Fish comes in 1kg, 4kg and 12kg, the Fish and the Lamb with Salmon in 400g, 1kg and 12kg, and the Black Angus and the Venison in 12kg. A two bag economy pack is offered on the 12kg across most of the range.

As a guide, a 15kg adult in moderate condition eats between 211 and 224 grams a day across the five, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). Where a per-kilo figure exists, that works out at between £0.91 and £0.96 a day. Where the pack prints its own table, it asks between 175 and 250 grams for a dog of that weight, so the two sit close and the waistline settles the rest.

Nutritional analysis

Declared analysis

Energy
397.1 kcal/100g
Protein

39%

Fat

19%

Fibre

2.5%

Ash

8.9%

Dry weight

Protein

42.4%

Fat

20.7%

Fibre

2.7%

Ash

9.7%

Carbs

24.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

73%

Carbs

16.8%

Veg

0.7%

Oils

7%

Other

2.5%

Pricing & size
Pack size
400g, 1kg & 12kg bags
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026