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Purizon Adult Grain Free – Chicken with Fish

Purizon

Purizon Adult Grain Free: Chicken with Fish review

76.5/100Excellent
DryAdultSenior

Five grain-free recipes on one blueprint, with the animal on top changed and the base kept steady. Four sit in our Excellent band and the Fish reaches Outstanding. Carbohydrate stays between 24.5% and 26.7% of dry matter, well under the 46.2% adult kibble usually runs.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A bowl led by named meat and fish at the top of every label
  • Grain-free feeding
  • Working and busy dogs, with protein at 42.4% to 43.5% of dry matter
  • Rotation feeders, since the base holds steady while the animal changes
  • Dogs kept off land meat and birds: the Fish names fish and nothing else

Worth watching

  • Poultry in four of the five, as fat or hydrolysed protein, which keeps them off a strict elimination plan
  • Salmon or salmon oil in every recipe, so none is fish free
  • Dense recipes, so measure the portion for a quiet dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
76.5/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyGood
ValueExcellent

The details

Dog fit

Listed for adults and seniors of every size. If birds are the problem, the Fish is the only recipe without them, so read the label of any other before ordering.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Fish 80.2
  2. Chicken 76.5
  3. Lamb 76.0
  4. Black Angus 75.8
  5. Venison 75.1

Five recipes across Outstanding and Excellent. Typical dry food: Good.

All five sit above the typical adult kibble, close enough together that the animal on the label should decide the pick, with the Fish a fraction ahead.

What's in it
  • Fresh chicken meat23%
  • Chicken meat (dried), fresh salmon17% each
  • Fish (dried; herring, plaice, cod, saithe)8%Named right down to the species
  • Potatoes (dried), sweet potatoes (dried)
  • Poultry fat5%
  • Turkey (dried), duck (dried), poultry protein (hydrolysed)4%, 2%, 2%
  • Peas, egg (dried), salmon oil1% (egg, oil)
  • Linseed, psyllium husks, chicory inulin
  • Apples, carrots, cranberries, dried herbs

The range's shared panel, taurine at 1500 mg and DL-methionine at 1000 mg per kilo among it.

Named ingredients

23% fresh chicken meat, 17% chicken meat (dried), 17% fresh salmon, 8% fish (dried; herring, plaice, cod, saithe), potatoes (dried), sweet potatoes (dried), 5% poultry fat, 4% turkey (dried), 2% duck (dried), 2% poultry protein (hydrolysed), peas, 1% egg (dried), 1% salmon oil, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin
Against the range
Protein
40% declared
Joint highest with the Fish; 39% elsewhere
Dried fish
Four species named
Only the Fish names more

The everyday choice for a dog that gets on with chicken.

One construction across five recipes: a fresh animal or fresh fish at the front, dried meats directly behind, then dried potato, dried sweet potato and peas with no grain anywhere. Linseed, psyllium husks and chicory inulin close every list, and the same dosed supplement panel sits on all five, with zinc and manganese as oxides.

Fish runs through the whole range: salmon oil on all five, fresh salmon in three more. Four of the five also carry poultry fat or hydrolysed poultry protein. None declares moisture, so dry matter works from the 8% a kibble normally holds.

Nutritional analysis

Declared analysis

Energy
383 kcal/100g

Estimated using Modified Atwater factors*

Protein

40%

Fat

19%

Fibre

1.5%

Ash

8.2%

Dry weight

Protein

43.5%

Fat

20.7%

Fibre

1.6%

Ash

8.9%

Carbs

25.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

74%

Carbs

16.8%

Veg

1%

Oils

6%

Other

2.2%

Pricing & size
Price per kilo
£4.17 (RRP)
Pack
1kg, 4kg, 12kg, Economy Pack: 2 x 12kg
A 15kg dog eats
180 to 245 g a day, 215 in the middle
Cost per day, 15kg dog
£0.90

Middle of the market for dry food, and the pillar reads the value as Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026