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Lovel Fresh – Lamb

Lovel

Lovel Fresh: Lamb review

86.4/100Outstanding
RawPuppyAdult

Two raw recipes that are almost all animal, both in our Outstanding band. Named meat, bone and offal make up 90% of the Chicken and 85% of the Lamb. There is no added premix: the offal, kelp and spirulina do that work, and the working set of organs in every tub makes that credible.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that want the bowl almost all animal
  • Owners who prefer whole ingredients to a premix
  • Mixed-age households. Both recipes are labelled for every life stage
  • A big dog or several, with cases of 18 or 20 tubs
  • Keeping the plant side small, as the fruit and vegetables are a garnish

Worth watching

  • Beef offal and salmon oil in both, so neither suits a dog avoiding beef or fish
  • No premix and no calcium figure; the micronutrition rests on the ingredients
  • Freezer storage, fridge thawing and the usual raw hygiene once a tub is open

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
86.4/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

The details

Dog fit

Labelled for puppies, adults and seniors of every size. With no calcium printed, ask Lovel for the figure before a large-breed puppy is reared on it.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context
  1. Lamb 86.4
  2. Chicken 85.9

All two Outstanding. Typical raw food: Outstanding.

Both match the typical raw food in the strongest category we score, and the Lamb's edge is too narrow to decide anything.

What's in it
  • Lamb: heart, lung40% (20% each)All offal; the lamb brings no muscle meat or bone.
  • Chicken with bone35%Where the bone comes from in this tub.
  • Beef5%
  • Beef liver, beef kidney3%, 2%
  • Carrot, butternut squash, seasonal greens
  • Raspberry, blueberry
  • Salmon oil
  • Kelp, spirulinaStand in for a premix.
  • Ground black pepper

Three animals on the label: lamb, chicken and beef, with salmon oil as well.

Named ingredients

Lamb 40% (20% Heart, 20% Lung), Chicken with Bone 35%, Beef 5%, Beef Liver 3%, Beef Kidney 2%, Carrot, Butternut Squash, Seasonal Greens, Raspberry, Blueberry, Salmon Oil, Kelp, Spirulina, Ground Black Pepper
Against the range
Lead animal
Lamb heart and lung, 40%
Chicken with bone, 75%
Energy
137.8 kcal per 100g
115 on the Chicken
Protein, dry matter
56.0%
51% on the Chicken
Beef tripe
None
5% in the Chicken

The richer tub, so a smaller portion does the same job.

Named animal with bone and offal fills 90% of the Chicken tub and 85% of the Lamb, every entry carrying its percentage. Both finish the animal side with beef, beef liver and beef kidney. After that come carrot, butternut squash, seasonal greens, raspberry and blueberry, unquantified, then salmon oil, kelp, spirulina and black pepper.

Neither recipe adds a vitamin and mineral premix or prints a calcium figure; bone and offal carry the micronutrition. What varies is the lead animal, the richness and the bone source.

Nutritional analysis

Declared analysis

Energy
137.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

15.8%

Fat

9.7%

Fibre

1.3%

Ash

3.5%

Moisture

71.8%

Dry weight

Protein

56%

Fat

34.4%

Fibre

4.6%

Ash

12.4%

Carbs

0%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85%

Veg

10.1%

Oils

0.6%

Other

4.3%

Pricing & size
Price per kilo
£5.50 (RRP)
Pack
18 x 500g, 20 x 500g - the H1 and slug say "18x500g" but the on-page selector also offers 20 x 500g; individual 500 g tubs are quoted at each
A 15kg dog eats
300 to 450 g a day, 375 in the middle
Cost per day, 15kg dog
£2.06

Budget end of the market for a raw food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026