

Lovel
Lovel Fresh: Chicken review
Lovel Fresh is two raw recipes that lean hard on the animal. Meat with bone and offal accounts for 90% of the Chicken tub and 85% of the Lamb. What little is left is shared by carrot, butternut squash, seasonal greens, raspberry and blueberry. No added vitamin and mineral premix appears in either recipe. Kelp, spirulina and salmon oil carry that side, and the offal in both tubs makes the whole-food position credible. Both land in our Outstanding band.
Our view
Likely to suit
If you want the shopping list short and almost entirely animal, this pair is worth the freezer space.
- Dogs that want the bowl almost all animal, since named meat with bone and offal fills 90% of the Chicken tub and 85% of the Lamb
- Owners who prefer whole ingredients to a premix, since kelp, spirulina and salmon oil stand in for added vitamins and minerals
- A household with dogs of several ages, since one tub covers the lot and both recipes are labelled for every life stage
- Households with a big dog or several, given cases of 18 and 20 tubs alongside the single 500g tub
- Dogs that need the plant side kept small, with fruit and vegetables amounting to a garnish rather than a base
Worth watching
Even on a label this short there are a few things to spot.
- Beef offal and salmon oil are in both recipes, so neither suits a dog being steered around beef or fish
- With no added premix and no calcium figure printed, the micronutrition rests entirely on the ingredients doing their job
- Freezer for storage and fridge for thawing, with the usual hand and surface hygiene once the tub is open
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If you want the shopping list short and almost entirely animal, this pair is worth the freezer space. Even on a label this short there are a few things to spot.
Raw
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Both recipes take our Outstanding band, level with the typical adult raw food, which is no small thing in the strongest category we score. The reason is mostly arithmetic. Almost the whole tub is named animal, the offal is a working set and no token, and nothing on either list has to be taken on trust. Protein and processing, nutritional balance and transparency all read Outstanding on both, as does value, and the Lamb holds the narrowest of edges over the Chicken, nothing that should decide your choice.
What's in it
Ingredients, as declared: Chicken with Bone 75%, Beef Tripe 5%, Beef 5%, Beef Liver 3%, Beef Kidney 2%, Carrot, Butternut Squash, Seasonal Greens, Raspberry, Blueberry, Salmon Oil, Kelp, Spirulina, Ground Black Pepper
Named ingredients
Nutritional additives
None.
Ingredient notes
The animal share is declared entry by entry with percentages, and it goes a long way down the list. The Chicken runs chicken with bone at 75%, and behind it beef tripe at 5%, beef at 5%, liver at 3% and kidney at 2%, all beef. The Lamb leads with lamb at 40%, itemised as 20% heart and 20% lung, then chicken with bone at 35% and the same beef trio behind it. Only after that do carrot, butternut squash and seasonal greens appear.
The offal set is where these recipes earn their keep. Tripe is the ruminant stomach, easy on the gut and heavy with fat; liver carries vitamin A, B12, copper and iron in quantity; kidney and lung fill in behind. In recipes with no added panel, those organs are the micronutrition, which is exactly why they are present in every tub rather than in one of them.
The plant side is small and, after the meat block, unquantified. Carrot and butternut squash lead it, seasonal greens follows as the one entry that will shift through the year, and raspberry and blueberry close it out. Kelp brings iodine and trace minerals, spirulina adds a concentrated dose of greens, and ground black pepper is the unexpected last word on both labels, sitting at trace level.
Bone is the calcium source in both recipes, and neither prints a calcium figure to confirm how much of it there is. Declared ash is the next best clue. On the Chicken it converts to 12.8% of dry matter and on the Lamb 12.4%, a healthy bone share either way. The Chicken also declares fibre at 5.9% of dry matter, high for a raw recipe and presumably the vegetable and berry fraction showing up.
Carbohydrate here is an estimate by difference. With nothing starchy on either list the figures behave as you would expect, 7.4% of dry matter on the Chicken and zero on the Lamb, against a raw typical of 5.0%. These are meat bowls with a garnish, not meals built around a base.
How this variety differs
Chicken with bone at 75%, and then 5% beef tripe, 5% beef, 3% beef liver and 2% beef kidney. The animal share comes to 90% of the tub. It is the leaner recipe at 115 kcal per 100g with fat converting to 22.9% of dry matter, so it goes into the bowl in the bigger portion.
Price and value
The Chicken is £4.90 a kilo and the Lamb is £5.50. Both are sold in 500g tubs, singly or in cases of 18 or 20.
A 15kg adult dog in moderate condition needs around 840 kcal a day on the standard maintenance estimate of 110 × bodyweight^0.75. That comes to £3.58 a day on the Chicken, £3.35 on the Lamb. The Chicken is the leaner of the two, so it feeds in the larger portion.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
14.7%
6.6%
1.7%
3.7%
71.2%
Dry weight
51%
22.9%
5.9%
12.8%
7.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
6.8%
0.4%
2.9%
Pricing & size
- Pack size
- 18 x 500g (£44.10) · 20 x 500g (£49.00) - the H1 and slug say "18x500g" but the on-page selector also offers 20 x 500g; individual 500 g tubs are quoted at £2.45 each
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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