Lovel

Lovel Fresh: Chicken review

Name: Lovel Fresh: Chicken
Brand: Lovel

85.9/100Outstanding

RawPuppyAdult

Flavour

Two raw recipes that are almost all animal, both in our Outstanding band. Named meat, bone and offal make up 90% of the Chicken and 85% of the Lamb. There is no added premix: the offal, kelp and spirulina do that work, and the working set of organs in every tub makes that credible.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that want the bowl almost all animal
Owners who prefer whole ingredients to a premix
Mixed-age households. Both recipes are labelled for every life stage
A big dog or several, with cases of 18 or 20 tubs
Keeping the plant side small, as the fruit and vegetables are a garnish

Worth watching

Beef offal and salmon oil in both, so neither suits a dog avoiding beef or fish
No premix and no calcium figure; the micronutrition rests on the ingredients
Freezer storage, fridge thawing and the usual raw hygiene once a tub is open

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

85.9/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Labelled for puppies, adults and seniors of every size. With no calcium printed, ask Lovel for the figure before a large-breed puppy is reared on it.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Lamb 86.4
Chicken 85.9

All two Outstanding. Typical raw food: Outstanding.

Both match the typical raw food in the strongest category we score, and the Lamb's edge is too narrow to decide anything.

What's in it

Chicken with bone75%Bone is the calcium source.
Beef tripe5%Easy on the gut and heavy with fat.
Beef5%
Beef liver, beef kidney3%, 2%Liver brings vitamin A, B12, copper and iron in quantity.
Carrot, butternut squash, seasonal greensSeasonal greens is the one entry that shifts through the year.
Raspberry, blueberry
Salmon oilFish, in a chicken and beef tub.
Kelp, spirulinaIodine and trace minerals in place of a premix.
Ground black pepper

No calcium figure printed. Ash at 12.8% of dry matter points to a healthy bone share.

Named ingredients

Chicken with Bone 75%, Beef Tripe 5%, Beef 5%, Beef Liver 3%, Beef Kidney 2%, Carrot, Butternut Squash, Seasonal Greens, Raspberry, Blueberry, Salmon Oil, Kelp, Spirulina, Ground Black Pepper

Against the range

Animal share: 90%; 85% on the Lamb
Energy: 115 kcal per 100g; 137.8 on the Lamb
Fat, dry matter: 22.9%; 34.4% on the Lamb
Fibre, dry matter: 5.9%; 4.6% on the Lamb

The leaner tub of the two, so it goes into the bowl in the bigger portion.

Named animal with bone and offal fills 90% of the Chicken tub and 85% of the Lamb, every entry carrying its percentage. Both finish the animal side with beef, beef liver and beef kidney. After that come carrot, butternut squash, seasonal greens, raspberry and blueberry, unquantified, then salmon oil, kelp, spirulina and black pepper.

Neither recipe adds a vitamin and mineral premix or prints a calcium figure; bone and offal carry the micronutrition. What varies is the lead animal, the richness and the bone source.

Nutritional analysis

Declared analysis

Energy

114.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.7%

Fat

6.6%

Fibre

1.7%

Ash

3.7%

Moisture

71.2%

Dry weight

Protein

51%

Fat

22.9%

Fibre

5.9%

Ash

12.8%

Carbs

7.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

90%

Veg

6.8%

Oils

0.4%

Other

2.9%

Pricing & size

Price per kilo: £4.90 (RRP)
Pack: 18 x 500g, 20 x 500g - the H1 and slug say "18x500g" but the on-page selector also offers 20 x 500g; individual 500 g tubs are quoted at each
A 15kg dog eats: 300 to 450 g a day, 375 in the middle
Cost per day, 15kg dog: £1.84

Budget end of the market for a raw food, and strong value for what is in the tub.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.