86/100Outstanding
2 varietiesBrand
Lovel
Brand review
Lovel dog food review
Lovel keeps to three products: two raw recipes and one kibble. All three are grain free and all three are labelled for puppy, adult and senior. The brand average sits in our Outstanding band, with Outstanding transparency on every recipe. The size of the catalogue is the thing that shapes the choice.
Average score
81
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
2
Dry · Raw
Range at a glance
Small, focused range- Foods reviewed
- 2
- Food types
- Dry, Raw
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Joint support, High energy
Currently reviewed Lovel foods
- 1Lovel Fresh86/100
Raw
- 2Lovel Dry76/100
Dry
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ £50–80 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Dogs fed rawGrain-free recipesEvery life stage
Summary figures are derived from this brand’s 2 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Lovel: the closer look
The range
Three products in two ranges. Lovel Fresh is raw, two recipes built on chicken and lamb, and Lovel Dry is a single chicken kibble. All three labels cover puppy, adult and senior, and all three are flagged grain free.
Ingredients
Chicken leads two products and lamb the third. The raw recipes name salmon oil. The dry adds glucosamine, chondroitin, prebiotics and yucca, and it carries the joint support and high energy flags.
Nutrition
The raw recipes sit at about 14.7 to 15.8% protein as fed with 115 to 138 kcal per 100g. The dry is denser at 34.0% protein and 380 kcal per 100g. Nutritional balance reads Outstanding on two products and Excellent on the third.
Strengths
- Outstanding transparency on all three
- Raw and dry in one small range
- Every recipe flagged grain free
Limitations
- Only three products
- No wet food in the range
- The dry reads a band below the raw
Where it is less of a fit
- If you want a wide choice, check the count, as there are three products here
- If you want wet food, check the formats, as this range is raw and dry
- If you want several proteins, check the labels, as chicken leads and lamb is the other
Score overview
The Outstanding band read comes from the two raw recipes, which read Outstanding on all four pillars. The dry recipe reads Excellent, with protein and processing at Good, and that is the one softer read here. Transparency is Outstanding across all three.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Lovel dog foods
2 foods, ranked by score
76/100Excellent
Related dog food guides
Ranked shortlists that include Lovel foods.
Lovel — common questions
Is Lovel good dog food?
Across 2 reviewed foods, Lovel averages 81/100, which we rate Outstanding. It suits dogs fed raw, grain-free recipes, every life stage.
Which Lovel dog food scores highest?
Lovel Fresh leads the range at 86/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Lovel best for?
Its reviewed foods are best suited to dogs fed raw, grain-free recipes, every life stage. Use the Food Finder to match a specific food to your dog's age, size and needs.
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