

Lovel
Lovel Dry review
One grain-free recipe, no flavour variants, and built meat first. Chicken and salmon each appear twice, once deboned and once dehydrated, so you can see where the protein in the kibble comes from. Whole egg powder backs them up, and cassava with sweet potato carry what starch there is.
Our view
Likely to suit
- Dogs that do best when meat leads, with five named animal entries ahead of the plants
- Label readers. Nothing hides behind a family name
- Dogs kept off grain; cassava and sweet potato do the binding
- Busy, active dogs, protein at 37.0% of dry matter and fat at 19.6%
- Homes with dogs of different ages, since one bag covers puppies, adults and seniors
Worth watching
- Calcium at 2.51% of dry matter runs high for a large breed puppy. Take the figure to your vet first
- A broad recipe for an exclusion trial: chicken, turkey, salmon and egg
- Dense at 380 kcal per 100g, so measure portions for a gentle walker
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. The label's table is written for active dogs (125 to 200 grams for 10kg to 20kg), so a quieter dog sits nearer the bottom.
Dry
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Lovel Dry 75.6
All one Excellent. Typical dry food: Good.
No pillar carries the total alone and none drags it down, with transparency the strongest of the four.
What's in it
- Deboned chicken, dehydrated chicken16%, 14%Both forms declared separately. Deboned means fresh, and mostly water before the oven.
- Dehydrated turkey14%
- Deboned salmon, dehydrated salmon13%, 4%The dehydrated entries carry the protein into the finished kibble.
- Cassava, sweet potatoThe only substantial plants. No grain, no white potato.
- Pure chicken oil8%Named to species.
- Whole egg powder6%Doing real work at that share: egg is as complete a protein as a dog gets.
- Salmon oil2%Marine omega 3, the source a coat answers fastest.
- Pea fibre, minerals, seaweed
- MOS, FOS, green tea, yucca, glucosamine, chondroitin200mg/kg down to 50mg/kgPrebiotics and a small joint pair, all at printed doses.
- Grape seed, berries, herbs and vegetablesGrape seed is not the fruit; it is a tiny antioxidant dose. The rest is garnish.
Zinc and copper each split between sulphate and amino acid chelate, the chelate being the form a dog's gut generally makes better use of; preserved with rosemary.
Calcium works out at 2.51% of dry matter. For a large breed puppy, take that figure to your vet.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
34%
18%
3%
9%
8%
Dry weight
37%
19.6%
3.3%
9.8%
30.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
64.1%
7%
0.4%
10%
18.5%
Pricing & size
- Price per kilo
- £5.33 (RRP)
- Pack
- 2kg, 12kg, 2 x 12kg - selected on-page via a "Bag Size" radio group
- A 15kg dog eats
- 125 to 200 g a day, 165 in the middle
- Cost per day, 15kg dog
- £0.88
A 15kg adult in moderate condition eats roughly 165 grams a day, at about 88p.
Fair value for the quality on offer.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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