

Innocent Hound
Innocent Hound Air-Dried Food: Gourmet British Duck review
Flavour
Soft, unmistakably meaty pieces with 70% British meat at the head of every label, one animal per recipe, and all six sit in our Good band. The maker calls it air dried; in the bowl it behaves like a semi-moist food. Each list is itemised down to the herb.
Our view
Likely to suit
- Dogs that find hard biscuit heavy going
- One named animal in the bowl
- Rotating proteins across beef, lamb, pork, duck, chicken and salmon on one base
- Puppies, adults and older dogs alike
- Fussy eaters bored of dry food. The glycerine keeps each piece moist and mildly sweet
Worth watching
- No calcium figure on any of the six
- Fish only in the Wild Salmon Fishcakes, leaving five for a dog kept off it
- Moisture dilutes the energy, so measure against the feeding guide from the first meal
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Every recipe is listed for puppies, adults and seniors of every size. For a large breed puppy, ask Innocent Hound for the calcium figure before it becomes the main food.
Wet
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Duck
The score, in context
- Wild Salmon Fishcakes 68.1
- Finest Pulled Pork 66.4
- British Lamb Casserole 65.2
- British Beef Stew 64.7
- Gourmet Chicken Hotpot 62.4
- Gourmet British Duck 62.0
All six Good. Typical wet food: Excellent.
The six finish close together, and what separates them is the analysis more than the shopping list.
What's in it
- British duck70%
- Dried sweet potato
- Rapeseed glycerine
- Minerals, dried carrot
- Dried cranberry, dried chicory root1% each
- Fibre, beet pulp
- Dried rosemary0.5%
Taurine at 1,102mg and vitamin E at 189mg per kilo, the highest in the range, with trace elements and DL-methionine.
No calcium figure on the label. For a large breed puppy, ask Innocent Hound for it.
Named ingredients
Against the range
- Carbohydrate, dry matter
- 42.9%
- One of the higher estimates; beef is 34.9%.
- Energy
- 306 kcal per 100g
- Mid-table.
- Vitamin E
- 189mg per kilo
- Highest of the six.
A sensible step away from chicken for a dog that has never met duck.
Six soft recipes, each opening on 70% of one British meat or fish, with rapeseed glycerine keeping the pieces tender. Sweet potato does most of the carbohydrate work; the lamb and the salmon swap dried potato for banana, apple and seaweed. Chicory root and beet pulp are on every list and no cereal is named anywhere.
Moisture is declared at 22% to 28%. Protein runs from 25.6% to 36.0% of dry matter and fat from 9.3% to 24.7%, and taurine is dosed on all six.
Nutritional analysis
Declared analysis
20%
13.9%
3%
7.7%
22%
Dry weight
25.6%
17.8%
3.8%
9.9%
42.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
16.1%
3.4%
10.5%
Pricing & size
- Price per kilo
- £21.67 (RRP)
- Pack
- 1.5kg Pouch, 3kg Box - currently sold out
- A 15kg dog eats
- 200 g a day
- Cost per day, 15kg dog
- £4.33
The premium end for a semi-moist food, with the price ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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