

Innocent Hound
Innocent Hound Air-Dried Food: Gourmet Chicken Hotpot review
Flavour
Innocent Hound puts 70% British meat at the head of all six of these labels, one animal per recipe. The rest is sweet potato, a little root veg and a rapeseed glycerine that keeps every piece tender. The maker calls the range air dried, and declared moisture runs from 22% to 28%. The pieces stay soft and pliable, and that is how a semi-moist food behaves in the bowl. Taurine is dosed in print on every recipe, no cereal is named anywhere, and each list is itemised down to the herb. All six sit together in our Good band, with very little between them.
Our view
Likely to suit
Your dog may well eat better when dinner is soft and unmistakably meaty, and this range was built that way.
- Dogs that find hard biscuit heavy going, since nothing here asks for a strong bite
- Owners who want one named animal in the bowl, with each recipe kept to a single British meat
- Households that rotate proteins, with beef, lamb, pork, duck, chicken and salmon all sitting on the same base
- Puppies, adults and older dogs alike, because all three stages appear on every recipe
- Fussy eaters who lose interest in dry food, because the glycerine keeps each piece moist and mildly sweet
Worth watching
Before you settle on a recipe, read these three entries on the labels.
- None of the six labels declares calcium, so that is the question for the maker where a large breed puppy will be fed on it
- Only Wild Salmon Fishcakes uses fish, and a dog kept off it still has five recipes to choose between
- Portions run larger than an old kibble scoop suggests, because the moisture in each piece dilutes the energy, so measure against the feeding guide from the first meal
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Your dog may well eat better when dinner is soft and unmistakably meaty, and this range was built that way. Before you settle on a recipe, read these three entries on the labels.
Wet
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
The whole range lands in our Good band, the six of them finishing close enough that no one recipe pulls away from the rest. Semi-moist food has no cohort for us to hold this range up against, so the reading rests entirely on the labels themselves. A high named meat share and a properly itemised list lift every recipe, while the estimated carbohydrate and the leaner analyses on the duck and the chicken hold a few of them back. Transparency reads Outstanding right across the six and protein and processing reads Good throughout, so what separates one recipe from another here is the analysis rather than the shopping list.
What's in it
Ingredients, as declared: Chicken(70%), dried sweet potato (12.5%), rapeseed glycerine, dried potato, minerals, dried carrot (1%), dried thyme (1%), dried chicory root, fibre, beet pulp
Named ingredients
Nutritional additives
Additives (per kg): Vitamins: Vitamin A 19,512IU, Vitamin D3 976IU, Vitamin E 163mg, Taurine 1,057mg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 73mg, Iron (as Iron (II) Sulphate Monohydrate) 57mg, Manganese (as Manganese Sulphate Monohydrate) 10.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 7mg, Iodine (as Calcium Iodate Anhydrous) 1.6mg, Selenium (as Sodium Selenite) 0.08mg; Amino Acids: DL-Methionine 1,951mg
Ingredient notes
All six labels open on 70% of one British meat, and that figure carries more weight here than it would on a bag of kibble. Nothing has been baked down to a crumb, so what the label counts is close to what lands in the bowl, and the analyses follow the animal rather than a house formula. Protein converts to between 25.6% and 36.0% of dry matter across the six, with fat ranging from 9.3% on the salmon to 24.7% on the beef.
Rapeseed glycerine sits high on every list and is the reason the pieces stay soft in the pouch. It is a humectant, holding moisture inside the food without letting that moisture spoil it, and it brings a mild sweetness that most dogs take to quickly. Naming the plant it came from is a small courtesy plenty of labels skip.
Sweet potato does most of the carbohydrate work, declared at 12.5% on the beef, pork and chicken recipes with dried potato behind it. The lamb and the salmon take a different road, swapping in banana, apple and seaweed. The lamb alone adds pea protein, a concentrated plant protein that lifts the protein figure without any of it coming from the named animal.
Chicory root appears on all six, usually at 1%. Its inulin is a soluble fibre, and the gut's useful bacteria live on it. Beet pulp works alongside it as a steady, well tolerated fibre. The herbs are there for character, not substance: rosemary and carrot on the beef, sage on the pork, thyme on the chicken, cranberry on the duck, all declared at a percent or less.
The added panel keeps the same shape on each recipe and it is properly dosed. Taurine is printed with a figure on every label, at 985mg on the pork, a heart-supporting amino acid most dogs can make for themselves and a welcome sight when a label prints it. DL-methionine follows in the same panel, with vitamins A, D3 and E ahead of a full set of trace elements, and vitamin E reaching 189mg on the duck. Worth knowing that the salmon label alone prints no vitamin D3 and no selenium.
How this variety differs
Chicken at 70% with thyme and carrot at 1%, on the same sweet potato and dried potato base as the beef. Fat is gentlest here, converting to 12.5% of dry matter at 271 kcal per 100g, so a dog on a watched waistline is well served. The carbohydrate estimate is the highest of the six at 46.5%.
Price and value
£21.67 a kilo across the whole range, sold in a 1.5kg pouch and a 3kg box.
Working from about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a 15kg adult dog in moderate condition gets through between 247 and 310 grams a day, depending on the recipe. That lands between £5.35 and £6.72 a day, with the richer recipes feeding in smaller amounts.
Nutritional analysis
Declared analysis
19.5%
9%
2.5%
7.5%
28%
Dry weight
27.1%
12.5%
3.5%
10.4%
46.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
19.4%
2.5%
8.2%
Pricing & size
- Pack size
- 1.5kg Pouch, 3kg Box - currently sold out
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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