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Innocent Hound Air-Dried Food – Finest Pulled Pork

Innocent Hound

Innocent Hound Air-Dried Food: Finest Pulled Pork review

66.4/100Good
WetPuppyAdult

Soft, unmistakably meaty pieces with 70% British meat at the head of every label, one animal per recipe, and all six sit in our Good band. The maker calls it air dried; in the bowl it behaves like a semi-moist food. Each list is itemised down to the herb.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that find hard biscuit heavy going
  • One named animal in the bowl
  • Rotating proteins across beef, lamb, pork, duck, chicken and salmon on one base
  • Puppies, adults and older dogs alike
  • Fussy eaters bored of dry food. The glycerine keeps each piece moist and mildly sweet

Worth watching

  • No calcium figure on any of the six
  • Fish only in the Wild Salmon Fishcakes, leaving five for a dog kept off it
  • Moisture dilutes the energy, so measure against the feeding guide from the first meal

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
66.4/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The details

Dog fit

Every recipe is listed for puppies, adults and seniors of every size. For a large breed puppy, ask Innocent Hound for the calcium figure before it becomes the main food.

Food type

Wet

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Pork

The score, in context
  1. Wild Salmon Fishcakes 68.1
  2. Finest Pulled Pork 66.4
  3. British Lamb Casserole 65.2
  4. British Beef Stew 64.7
  5. Gourmet Chicken Hotpot 62.4
  6. Gourmet British Duck 62.0

All six Good. Typical wet food: Excellent.

The six finish close together, and what separates them is the analysis more than the shopping list.

What's in it
  • British pork70%
  • Dried sweet potato12.5%
  • Rapeseed glycerine
  • Dried potato, minerals
  • Dried apple, dried sage1% each
  • Dried chicory root1%
  • Fibre, beet pulp

Taurine at 985mg and DL-methionine at 1,818mg per kilo, with vitamins A, D3 and E and a full set of trace elements.

No calcium figure on the label. For a large breed puppy, ask Innocent Hound for it.

Named ingredients

British pork (70%), dried sweet potato (12.5%), rapeseed glycerine, dried potato, minerals, dried apple (1%), dried sage (1%), dried chicory root (1%), fibre, beet pulp
Against the range
Protein, dry matter
34.7%
Second only to the salmon at 36.0%.
Fat, dry matter
13.2%
Beef 24.7%, lamb 23.1%.

The lean red meat, for a dog that wants the meat without the richness.

Six soft recipes, each opening on 70% of one British meat or fish, with rapeseed glycerine keeping the pieces tender. Sweet potato does most of the carbohydrate work; the lamb and the salmon swap dried potato for banana, apple and seaweed. Chicory root and beet pulp are on every list and no cereal is named anywhere.

Moisture is declared at 22% to 28%. Protein runs from 25.6% to 36.0% of dry matter and fat from 9.3% to 24.7%, and taurine is dosed on all six.

Nutritional analysis

Declared analysis

Energy
275 kcal/100g
Protein

25%

Fat

9.5%

Fibre

2%

Ash

7%

Moisture

28%

Dry weight

Protein

34.7%

Fat

13.2%

Fibre

2.8%

Ash

9.7%

Carbs

39.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

19.7%

Veg

2%

Other

8.3%

Pricing & size
Price per kilo
£21.67 (RRP)
Pack
1.5kg Pouch, 3kg Box - currently sold out
A 15kg dog eats
200 g a day
Cost per day, 15kg dog
£4.33

The premium end for a semi-moist food, with the price ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026