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Innocent Hound Air-Dried Food – Wild Salmon Fishcakes

Innocent Hound

Innocent Hound Air-Dried Food: Wild Salmon Fishcakes review

68.1/100Good
WetPuppyAdult

Innocent Hound puts 70% British meat at the head of all six of these labels, one animal per recipe. The rest is sweet potato, a little root veg and a rapeseed glycerine that keeps every piece tender. The maker calls the range air dried, and declared moisture runs from 22% to 28%. The pieces stay soft and pliable, and that is how a semi-moist food behaves in the bowl. Taurine is dosed in print on every recipe, no cereal is named anywhere, and each list is itemised down to the herb. All six sit together in our Good band, with very little between them.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Your dog may well eat better when dinner is soft and unmistakably meaty, and this range was built that way.

  • Dogs that find hard biscuit heavy going, since nothing here asks for a strong bite
  • Owners who want one named animal in the bowl, with each recipe kept to a single British meat
  • Households that rotate proteins, with beef, lamb, pork, duck, chicken and salmon all sitting on the same base
  • Puppies, adults and older dogs alike, because all three stages appear on every recipe
  • Fussy eaters who lose interest in dry food, because the glycerine keeps each piece moist and mildly sweet

Worth watching

Before you settle on a recipe, read these three entries on the labels.

  • None of the six labels declares calcium, so that is the question for the maker where a large breed puppy will be fed on it
  • Only Wild Salmon Fishcakes uses fish, and a dog kept off it still has five recipes to choose between
  • Portions run larger than an old kibble scoop suggests, because the moisture in each piece dilutes the energy, so measure against the feeding guide from the first meal

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
68.1/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The Details

Dog fit

Your dog may well eat better when dinner is soft and unmistakably meaty, and this range was built that way. Before you settle on a recipe, read these three entries on the labels.

Food type

Wet

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

The whole range lands in our Good band, the six of them finishing close enough that no one recipe pulls away from the rest. Semi-moist food has no cohort for us to hold this range up against, so the reading rests entirely on the labels themselves. A high named meat share and a properly itemised list lift every recipe, while the estimated carbohydrate and the leaner analyses on the duck and the chicken hold a few of them back. Transparency reads Outstanding right across the six and protein and processing reads Good throughout, so what separates one recipe from another here is the analysis rather than the shopping list.

What's in it

Ingredients, as declared: Wild salmon (70%), rapeseed glycerine, sweet potato, banana, minerals, chicory root, fibre, beet pulp, carrot, seaweed, apple

Named ingredients

Wild salmon (70%), rapeseed glycerine, sweet potato, banana, minerals, chicory root, fibre, beet pulp, carrot, seaweed, apple

Nutritional additives

Nutritional Additives: Vitamins: Vitamin A 20.186IU, Vitamin E 168mg, Taurine 1,092mg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 76mg, Iron (as Iron (II) Sulphate Monohydrate) 59mg, Manganese (as Manganous Sulphate Monohydrate) 11mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.7mg; Amino Acids: DL-Methionine 2.017mg

Ingredient notes

All six labels open on 70% of one British meat, and that figure carries more weight here than it would on a bag of kibble. Nothing has been baked down to a crumb, so what the label counts is close to what lands in the bowl, and the analyses follow the animal rather than a house formula. Protein converts to between 25.6% and 36.0% of dry matter across the six, with fat ranging from 9.3% on the salmon to 24.7% on the beef.

Rapeseed glycerine sits high on every list and is the reason the pieces stay soft in the pouch. It is a humectant, holding moisture inside the food without letting that moisture spoil it, and it brings a mild sweetness that most dogs take to quickly. Naming the plant it came from is a small courtesy plenty of labels skip.

Sweet potato does most of the carbohydrate work, declared at 12.5% on the beef, pork and chicken recipes with dried potato behind it. The lamb and the salmon take a different road, swapping in banana, apple and seaweed. The lamb alone adds pea protein, a concentrated plant protein that lifts the protein figure without any of it coming from the named animal.

Chicory root appears on all six, usually at 1%. Its inulin is a soluble fibre, and the gut's useful bacteria live on it. Beet pulp works alongside it as a steady, well tolerated fibre. The herbs are there for character, not substance: rosemary and carrot on the beef, sage on the pork, thyme on the chicken, cranberry on the duck, all declared at a percent or less.

The added panel keeps the same shape on each recipe and it is properly dosed. Taurine is printed with a figure on every label, at 985mg on the pork, a heart-supporting amino acid most dogs can make for themselves and a welcome sight when a label prints it. DL-methionine follows in the same panel, with vitamins A, D3 and E ahead of a full set of trace elements, and vitamin E reaching 189mg on the duck. Worth knowing that the salmon label alone prints no vitamin D3 and no selenium.

How this variety differs

Wild salmon at 70%, the only fish recipe here and the only label with no land animal on it. Protein is the highest in the range at 36.0% of dry matter with fat the lightest at 9.3%, on the banana, apple and seaweed base the lamb also uses. Its added panel is the shortest of the six, printing no vitamin D3 and no selenium.

Price and value

£21.67 a kilo across the whole range, sold in a 1.5kg pouch and a 3kg box.

Working from about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a 15kg adult dog in moderate condition gets through between 247 and 310 grams a day, depending on the recipe. That lands between £5.35 and £6.72 a day, with the richer recipes feeding in smaller amounts.

Nutritional analysis

Declared analysis

Energy
275 kcal/100g
Protein

27%

Fat

7%

Fibre

2%

Ash

6.5%

Moisture

25%

Dry weight

Protein

36%

Fat

9.3%

Fibre

2.7%

Ash

8.7%

Carbs

43.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

11.8%

Veg

6.9%

Other

11.3%

Pricing & size
Pack size
1.5kg Pouch, 3kg Box - currently sold out
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026