

Innocent Hound
The Innocent Hound From The British Countryside Recipes: From the Coast review
Three semi-moist recipes at 85% named British meat, all in our Excellent band with barely anything between them. What sets them apart is the tail: a short run of herbs and berries matched to each setting, from kelp and dill on the coast to nettle and hawthorn in the woodland. The pieces are firm to the touch and still yield to a gentle bite.
Our view
Likely to suit
- Dogs after a new meat. British venison leads the woodland recipe
- Owners who want the animal share high and the plant list short
- Older dogs finding hard food heavy work, as the pieces break up under a soft bite
- Puppies through to seniors: all three are listed across the stages
- Small and medium dogs, where a 1kg bag goes a fair distance
Worth watching
- Salmon oil in all three, the venison and lamb included, so none is fish free
- No calcium figure on any label; ask the maker before rearing a big-breed pup
- A short added panel with no vitamin A or vitamin E declared, and no vitamin D3 on the coast recipe
- Honey at 0.5% on every list, for a dog whose sugars are watched
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. For a large-breed puppy, get the calcium figure from the maker before ordering.
Wet
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Salmon
The score, in context
- From the Woodland 74.7
- From the Meadow 74.6
- From the Coast 74.1
All three Excellent. Typical wet food: Excellent.
The three sit close enough to read as one range, lifted by the meat share and held back by the short added panel.
What's in it
- Atlantic salmon85%Every animal ingredient on this label is fish.
- Sweet potatoThe only carbohydrate of any size.
- Salmon oil2%
- Kelp, spinach1% eachPart of the coast theme.
- Honey0.5%A small sweetener, relevant for a dog whose sugars are watched.
- Dill0.5%
- Psyllium husk, parsnip0.5%, not givenSoluble fibre to steady digestion.
Zinc at 45mg, with iron, manganese, copper and iodine as sulphates and calcium iodate; no vitamins are listed.
No calcium figure on the label. Raise it with the maker before rearing a big-breed pup on it.
The one recipe of the three without vitamin D3 on its added panel.
Named ingredients
Against the range
- Other animals on the label
- None: fish only
- Lamb and venison, each with salmon oil.
- Carbohydrate, dry matter
- 17.9%
- Highest of the three; the woodland is 11.9%.
- Vitamin D3
- Not listed
- 800IU on the other two.
For a dog off land meats altogether, this is the recipe in the range.
Each 1kg bag is 85% named British meat, with moisture declared between 16% and 17%, so very little of that share is water. Sweet potato is the only carbohydrate of any size, salmon oil carries the omega work on all three, and psyllium husk, honey and parsnip close every list.
What varies is the herb and berry tail, each item near half a percent and printed one by one. The added panel varies too: trace elements on all three, vitamin D3 on two, no vitamin A or vitamin E on any.
Nutritional analysis
Declared analysis
39%
20%
2%
8%
16%
Dry weight
46.4%
23.8%
2.4%
9.5%
17.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
85%
6.8%
4.7%
2%
1.5%
Pricing & size
- Price per kilo
- £32.00 (RRP)
- Pack
- 1kg
- A 15kg dog eats (our estimate)
- 180 to 220 g a day, 200 in the middle
- Cost per day, 15kg dog
- £6.40
Premium end of the market for a semi-moist food, and the label goes a long way to earning it.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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