

Innocent Hound
The Innocent Hound From The British Countryside Recipes: From the Woodland review
Three semi-moist recipes at 85% named British meat, all in our Excellent band with barely anything between them. What sets them apart is the tail: a short run of herbs and berries matched to each setting, from kelp and dill on the coast to nettle and hawthorn in the woodland. The pieces are firm to the touch and still yield to a gentle bite.
Our view
Likely to suit
- Dogs after a new meat. British venison leads the woodland recipe
- Owners who want the animal share high and the plant list short
- Older dogs finding hard food heavy work, as the pieces break up under a soft bite
- Puppies through to seniors: all three are listed across the stages
- Small and medium dogs, where a 1kg bag goes a fair distance
Worth watching
- Salmon oil in all three, the venison and lamb included, so none is fish free
- No calcium figure on any label; ask the maker before rearing a big-breed pup
- A short added panel with no vitamin A or vitamin E declared, and no vitamin D3 on the coast recipe
- Honey at 0.5% on every list, for a dog whose sugars are watched
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. For a large-breed puppy, get the calcium figure from the maker before ordering.
Wet
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Venison
The score, in context
- From the Woodland 74.7
- From the Meadow 74.6
- From the Coast 74.1
All three Excellent. Typical wet food: Excellent.
The three sit close enough to read as one range, lifted by the meat share and held back by the short added panel.
What's in it
- British venison85%A genuinely new meat for most dogs, and a very lean one.
- Salmon oil4%The largest oil inclusion in the range, earning its place beside lean game.
- Sweet potato
- Honey0.5%A small sweetener, relevant for a dog whose sugars are watched.
- Blackberry, mushroom0.5% each
- Nettle, hawthorn berries0.5% eachThey give the recipe its name.
- Psyllium husk, parsnip0.5%, not givenSoluble fibre to steady digestion.
Vitamin D3 at 800IU with zinc at 45mg, iron, manganese, copper and iodine.
No calcium figure on the label. Raise it with the maker before rearing a big-breed pup on it.
Named ingredients
Against the range
- Protein, dry matter
- 53.9%
- The highest by a distance; the meadow is 36.1%.
- Carbohydrate, dry matter
- 11.9%
- Lowest of the three.
- Salmon oil
- 4%
- 1% to 2% on the others.
The meatiest analysis of the three, and the novel-protein pick.
Each 1kg bag is 85% named British meat, with moisture declared between 16% and 17%, so very little of that share is water. Sweet potato is the only carbohydrate of any size, salmon oil carries the omega work on all three, and psyllium husk, honey and parsnip close every list.
What varies is the herb and berry tail, each item near half a percent and printed one by one. The added panel varies too: trace elements on all three, vitamin D3 on two, no vitamin A or vitamin E on any.
Nutritional analysis
Declared analysis
45%
18%
2.5%
8%
16.5%
Dry weight
53.9%
21.6%
3%
9.6%
11.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
85%
5.8%
2.7%
4%
2.5%
Pricing & size
- Price per kilo
- £42.00 (RRP)
- Pack
- 1kg
- A 15kg dog eats (our estimate)
- 155 to 190 g a day, 175 in the middle
- Cost per day, 15kg dog
- £7.35
Costs more a kilo than the other two, though the daily portion is a little smaller.
Premium end of the market for a semi-moist food, and the label goes a long way to earning it.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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