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Frolic Complete – Mini, Chicken Flavour

Frolic

Frolic Complete: Mini, Chicken Flavour review

18.9/100Poor
WetAdult

A semi-moist food: soft pieces that pour and store like kibble but chew like something much gentler. Both recipes sit in our Poor band, driven by vague wording and a big cereal share, with nothing alarming in the food itself. For a dog that finds biscuit hard going, the texture is the whole appeal.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that struggle with hard kibble, through age, dental history or simple preference
  • Dry-food convenience without the crunch: nothing to soak, warm or refrigerate
  • Small dogs, with their own Mini recipe in an 800g bag
  • Adults of every size on the beef recipe

Worth watching

  • Category terms throughout, so beyond the named 4% the animals and cereals can change between batches
  • Fish oil and fish by-products in both, so neither is fish free
  • Milk, sugars and colourants in the Mini only

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
18.9/100Poor
Protein and processingPoor
Nutritional balancePoor
TransparencyPoor
ValuePoor

The details

Dog fit

The beef recipe is listed for adults from toy to giant, the Mini for small adults. Fat runs fairly high, so keep an eye on portions for a less active dog.

Food type

Wet

Life stage

Adult

Breed size

Small

Main protein

Poultry

The score, in context
  1. Frolic Complete 22.8
  2. Mini 18.9

All two Poor. Typical wet food: Excellent.

The band describes the label more than the dinner: category wording and a large cereal share collect little credit, and a dog settled and well on it is doing nothing wrong.

What's in it
  • Cereals (4% wheat)
  • By-products of vegetable origin
  • Meats and animal by-products (4% fresh poultry meat)Chicken Flavour names the taste, not the bird.
  • Oils and fats (1% sunflower oil, 0.25% fish oil)
  • Vegetables (green beans)4%
  • Mineral substances
  • Milk and dairy products, sugarsThe sugars sweeten the piece and help it stay soft.
  • Fish and fish by-products

Vitamins A, D3 and E with the trace minerals dosed in print, plus preservatives and colourants.

Milk and dairy products, sugars and colourants appear on this recipe and not on the beef.

Named ingredients

Cereals (includes 4% wheat), by-products of vegetable origin, meats and animal by-products (includes 4% fresh poultry meat), oils and fats (includes 1% sunflower oil, includes 0.25% fish oil), vegetables (4% green beans), mineral substances, milk and dairy products, sugars, fish and fish by-products.
Against the range
Meat
4% fresh poultry, bird unnamed
Beef: 4% beef, 4% fresh meat
Vegetable
Green beans, 4%
Beef has carrots
Fat, dry matter
18.1%
Beef 20.1%
Bag
800g only, for small dogs
Beef in three sizes

Made for small dogs, though it carries the dairy and sugar the beef recipe leaves out.

Both recipes are written mostly in legal category terms: grains, by-products of vegetable origin, meats and animal by-products. The few named entries are wheat, the headline meat and a vegetable at 4% each, sunflower oil at 1% and fish oil at 0.25%. Cereal carries most of the bowl and protein is modest. The Mini adds milk, sugars and colourants that the beef recipe does not carry.

Nutritional analysis

Declared analysis

Energy
319.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

17%

Fat

14.5%

Fibre

2.5%

Ash

7%

Moisture

20%

Dry weight

Protein

21.2%

Fat

18.1%

Fibre

3.1%

Ash

8.8%

Carbs

48.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

18%

Carbs

70.1%

Veg

4.2%

Oils

5.4%

Other

2.3%

Pricing & size
Price per kilo
£10.99 (RRP)
Pack
800 GR
A 15kg dog eats (our estimate)
235 to 285 g a day, 260 in the middle
Cost per day, 15kg dog
£2.86

Premium end of the market for a semi-moist food, and the price runs ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026