23/100Poor
2 varietiesFrolic
Frolic dog food review
Frolic has two semi moist products, both for adult dogs. Both sit in our Poor band. On each of them, protein and processing reads Poor, and nutritional balance and value do the same. Transparency reaches Average at best. The choice here turns on those band reads.
Average score
23
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
1
Wet
Range at a glance
Small, focused range- Foods reviewed
- 1
- Food types
- Wet
- Life stages
- Adult, Senior
Currently reviewed Frolic foods
- 123/100
Price & value
- Cost from
- ≈ £2.13 a day
- Typical cost per day
- ≈ £2.13 a day
Estimated for a 15 kg adult dog, from each food’s feeding guide and price per kilo.
Best for
Adult dogsSemi-moist foodBeef or poultry recipes
Summary figures are derived from this brand’s 1 reviewed food. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
Frolic: the closer look
The range
Two products in one range, Frolic Complete, both semi moist and both labelled adult. One is beef and one is poultry, and one of the two is flagged for small dogs. No puppy, senior, dry, wet or raw food sits under this brand.
Ingredients
Beef leads on one product and poultry on the other. Neither product carries a grain free or single protein flag with us. The labels name no glucosamine, salmon oil or prebiotic. One product is flagged for small dogs.
Nutrition
Protein as fed is 17.0% on both products, with fat from 14.5% to 16.5% and energy of 319 to 342 kcal per 100g. Nutritional balance reads Poor on both, as does protein and processing, and those two reads carry the nutrition story here.
Strengths
- Transparency reads Average on one product
- Two adult recipes, beef and poultry
- Semi-moist food for adult dogs
Limitations
- Every pillar reads Poor on both products
- Adult labels only
- A two product catalogue
Where it is less of a fit
- If a puppy or a senior is at the bowl, check the labels, as both products are adult only
- If transparency matters to you, check that pillar, since it reads Average on one product and Poor on the other
- If dry or wet food is what you are after, check the formats: both products are semi moist
Score overview
Both products land in our Poor band. Nutritional balance and value read Poor on each of them, and protein and processing does too. Transparency is the highest read, at Average on one product. With one range and two recipes, no part of the catalogue reads higher than that.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Frolic dog foods
1 food, ranked by score
Related dog food guides
Ranked shortlists that include Frolic foods.
Frolic — common questions
Is Frolic good dog food?
Across 1 reviewed food, Frolic averages 23/100, which we rate Poor. It suits adult dogs, semi-moist food, beef or poultry recipes.
Which Frolic dog food scores highest?
Frolic Complete leads the range at 23/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Frolic best for?
Its reviewed foods are best suited to adult dogs, semi-moist food, beef or poultry recipes. Use the Food Finder to match a specific food to your dog's age, size and needs.
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